Chapter 2

Creating a Maze User Testing project

In this chapter, we look at how to create a User Testing project in Maze to test your prototype with users and get actionable insights fast.

When you’re testing with a prototype, you’ll be able to add the following block types:

  • Missions
  • Question Blocks: Open Questions, Yes/No, Multiple Choice and Opinion Scales
  • Context Screens

Maze allows you to test prototypes with users and get actionable data that helps you make informed design decisions. In this chapter, we’ll look at how to get your prototype ready for testing.

Create a prototype in your design tool

Maze works seamlessly with prototypes you've already created. To begin testing your prototype with Maze, all you need to have on hand is the prototype URL—it’s that simple!

Maze supports Figma, Adobe XD, InVision, Marvel, and Sketch prototypes.

Creating prototype tests in Maze includes setting missions alongside your desired questions for users to complete. Missions are tasks users normally do in a live product, for example, signing up or adding a new profile picture. These missions are completed by clicking or tapping on the screens in a prototype.

That's why it’s very important that the screens and hotspots in your prototype are specifically defined for testing. If you’ve already built your prototype in one of the tools Maze supports, you can start testing right away by importing your prototype into Maze.

Product tip ✨

If you don’t have a Maze account yet, now’s the time to sign up. After verifying your account, you’ll be able to import your prototype and begin creating your test.

Import your prototype to Maze

Here are step-by-step instructions on importing a prototype from each design tool Maze supports:

Simply copy your URL into the User Testing project modal, click ‘create and Maze automatically creates a new project with a draft test (maze) inside based on the prototype.

Tip 💡

Good to know! Within a Maze project, you can run as many tests as you need to fully assess your prototype.

When should you test? From low- to high-fidelity prototype testing

With Maze, you can test a prototype at any level of fidelity—all you need is a flow you can test with users. For example, for an e-commerce website, the user flow for the check-out process can be divided into these categories:

  • Store homepage
  • Product page and information
  • Cart and check out
  • Purchase and shipping

With the user flow determined, you can create a prototype with your designs, and submit it to test with Maze.

You can test the full flow of your product from beginning to end to learn if users can complete tasks with your website or app. Or, you can dive into a particular section of your product, such as the check-out process, and test copy and language, element placement, visual design, and more.

Make sure to test at least once before you handoff the designs to development using a mid- to high-fidelity prototype, and if possible, test earlier and more often during the entire product development process. This way, you'll make sure users are able to learn and use your product successfully.

Best practices for creating missions

When you’ve chosen the User Testing project type and have a prototype to import, you’ll have to create a mission for it (if you’re testing without a prototype, go ahead and skip to the next chapter - or stay to learn for future reference!). There are some best practices to follow when you create missions to get accurate results and provide a good testing experience to users.

Tip 💡

Good to know! When you edit and create a maze, it's in draft mode. After you’re done creating your maze, you’ll need to set it live to start testing. A live maze is one that records and stores interactions and responses.

When you create missions, aim to:

  • Start with a simple mission: Begin your test with a walk-through mission to help users get into the testing mindset and become familiar with the experience.
  • Give users one task at a time: Keep your missions short and focused on a single task. This avoids overwhelming the user with complex instructions they may need to reread.
  • Set a scenario: The missions in your test should represent real actions people do in your app or website. Set a scenario by detailing why they need to do that particular task, and share all information needed to complete it.

For example: “You want to start tracking expenses for your business. Sign up and set up your business details to get started."

Tip 💡

Read more tips and best practices for creating great missions for your Maze tests.

The anatomy of a mission

A mission is made up of the task, the description, and the expected path users are likely to take. Let's look at these three elements in detail.

Tip 💡

You can format the text in your maze with Markdown. Learn more.

1. The task. A short, actionable sentence that defines the goal users have to complete.

Examples of tasks:

  • Sign up on X app
  • Complete order
  • Add a new credit card to your account
  • Purchase monthly subscription
  • View your balance
  • Verify your account

Aim to keep your task concise and give users a clear task to complete. Take a look at more best practices for creating usability tasks.

2. The description. A longer sentence that gives general instruction and sets the scene of the task.

Tip 💡

Refrain from giving users instructions on what to do, where to click, or tap.

Example of a mission description: “You’ve forgotten the password to your account. Go through the necessary steps to change your password.”

The mission description should be clearly written and avoid leading instructions that give users hints on where to click, what to do, or how to navigate the interface.

3. The expected path. The flow you expect users to take to complete the mission. You can set more than one expected path for a mission if there are different valid ways to complete it. For example, your product allows users to sign up from a landing page and from the main website.

Good to know! 💡

Maze records every path users take to complete the missions in your maze. The expected paths you set will be used to measure the direct and indirect success metrics in your results.

To set the expected path, click on the hotspots in the prototype on the right side of the maze creation dashboard.

You can see how missions will appear to users —and your maze overall—by clicking on Preview in the top right corner. Note that no interactions are recorded when you preview your maze.

Missions allow you to record quantitative metrics and usability data, while questions can help you to gauge user opinion and gather qualitative feedback.

Adding questions to gain context

Types of questions available in a Maze test

Your maze user test can include missions only or you can add usability testing questions to survey users during testing. Missions allow you to record quantitative metrics and usability data, while questions can help you to gauge user opinion and gather qualitative feedback.

There are four types of questions you can add to your maze:

  • Open Question: collect open-ended text feedback or dates, numbers, and emails from users
  • Multiple Choice: allows users to multi- or single-select answers from a list and gives you quantitative data on preferences
  • Opinion Scale: gather data points about users’ opinions with a rating from zero to 10
  • Yes/No: get closed-ended replies to a question where the answer is either ‘yes’ or ‘no’

The phrasing of your questions matters: aim to write clearly and avoid leading users towards an answer. For example, asking "How great was your experience?" leads the respondent towards a positive reply. Instead, ask users "How was your experience?" to get more accurate insights.

To add questions to your maze, choose and click on the question type from the list of blocks in the maze creation panel. When you start typing, you can preview how respondents will see your question on the right. Write a description if you need to add details or specify something (optional).

Good to know! 💡

For Open Questions, you’ll be able to choose which answers go into your maze report. For Multiple Choice, Opinion Scale, and Yes/No questions, you can read individual replies and view the aggregate results for each question.

A/B test your prototype with Maze

If you want to compare how two or more variations of your design perform with users, you can conduct an A/B test with your prototype in Maze.

Follow the guidelines below depending on whether or not you have created missions and questions for your maze yet.

Tip 💡

For both options below, you don’t need to create two separate prototypes. Make changes to the same prototype after importing your first version to Maze.

1. You haven’t created missions and questions, but you imported version A of your prototype → Use the Import new prototype version feature

After you imported version A of your prototype to Maze, go back to your design tool, and make the changes you need for testing. When you’re done, return to Maze and click the Import new prototype version button. This will create a new draft maze with the changes you made to your prototype.

Importing a new prototype version

Now that you have two draft mazes—version A and B—define missions and create questions to send both tests live. When testing is done, analyze your results and determine the winning version.

2. You already defined missions and questions for version A of your test → Use the Duplicate feature

If you already defined missions for version A of your test, go back to your design tool, and then make the changes you need in the design for testing.

Back in Maze, use the Duplicate feature to create a new draft maze with the changes you made in the prototype while keeping the defined blocks.

Duplicating a maze

Now that you have two draft mazes—version A and B—set them live and start testing with users. When testing is complete, analyze your results to determine the winning variation of your design.

Tip 💡

You can change the name of your maze to differentiate between multiple tests in the same project.