Organize information as your users would
Card sorting

Organize information as your users would

Roll out digital products without the dead ends. Run card sorting tasks to define naming, navigation, and better IA. You’ll map mental models in no time with our custom, automated analytics.

Trusted by 60,000+ brands

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card sorting categories

See how users categorize information

Test assumptions with Open or Closed card sorting tasks to see how your users group information. Helping you avoid unnecessary reworks and making UX your competitive edge.

open closed card sorting cards

An experience so good, users will want to show their hand

Our intuitive drag-and-drop card sorting tasks create a seamless experience for your users. Create your own instructions, tailor task settings, and add images or descriptions for richer research experiences.

card sorting report

Simple visuals for complex findings

With Maze, your results turn into visual analytics instantly—showcased as agreement rates, a similarity matrix, and an agreement matrix to speed up your time to insight.

Transform user categorizations into data-packed reports

Share your key learnings with our laser-focused card sorting slide in a ready-made report. Automatically collate categories with high agreement rates, popular cards, one-offs, and leave room for your matrix visualizations.

Card sorting now perfectly paired with digestible data

Agreement Rate

Agreement Rate

Discover the percentage of users who placed a card in a certain category.

Auto-grouping

Auto-grouping

Save time manually piecing data together. Maze automatically merges categories with the same name.

Agreement Matrix

Agreement Matrix

Visualize trends as this matrix clusters cards under each category based on their highest agreement rates.

Similarity Matrix

Similarity Matrix

Evaluate the relationship between card pairings with this visualization.

Check your cards

In poker, you should keep your cards close to your chest. In product, keep them close to your users to make the right decisions:

Sort user feedback into future product decisions