Concept & Idea Validation
Move forward with the right ideas
Validate ideas and concepts early on with quantifiable insights from real users.
Trusted by 60,000+ brands
“Through Maze Discovery, we were able to reach about 70% of our internal users to validate which KPIs and metrics would be required on our new dashboards.”
Nikolas Beaudin, Product Design Manager | Samsung Ads
Everything you need to validate ideas, carefully considered
Run 5-Second Tests
Display images or screens for 5 seconds to measure a user’s impression of your idea.
Create different test paths based on your testers’ responses and gather more contextual data.
Ask Open Questions
Reduce biases, enable your users to elaborate and bring qualitative data to your mazes.
Run Opinion Scales
Easily find trends through asking users to rate ideas on a numeric or emotion-based opinion scale.
Validate your prototypes with real users and launch with confidence.
Deepen your understanding of users and their needs, and collect feedback frequently.
Learn more about expected (and unexpected) user behavior from heatmaps and discover how users navigate your prototypes.
Measure the success of prototype tasks and analyze alternative user paths.