AI moderator now supports two distinct discussion styles, so you can balance open-ended exploration and structured questioning, where you control what's asked and in what order.
Run the right type of conversation for each objective so you never have to compromise between exploration and precision
Get comparable insights across participants when you need them so you can identify patterns and trends in responses
Control conversation depth where it matters most with enhanced probing and AI that explores intelligently
Choose your goal type: When building your AI-moderated study, select Freeform or Structured for each research goal based on what you need to learn
Freeform goals: Let the AI explore naturally within your research objectives—ideal for discovery, understanding behaviors, and capturing first impressions with rich, varied responses
Structured goals: Define up to 5 pre-set questions per goal with exact wording and controlled follow-up depth, so you get consistent, comparable data across every participant
Mix both in one study: Combine goal types to match your methodology—start with exploration, shift to structured validation, all in a single session
Customizable discussion style: Attach custom instructions to any goal or question to shape how the AI explores and follows up—add context, set boundaries, or build conditional follow-ups. Start from a pre-built template or write your own.
Freeform and structured goals are available now for all customers with AI moderator