Product updates

Maze news feed and changelog.

September 28, 2021

Announcing SOC 2 compliance 🔒

Building transferable trust, from us, to you, and your customers

We know the value of good relationships in user testing. Where the use of tester data and the transference of feedback, opinions, and experiences cannot be taken lightly when it comes to handling data.

"Relationships are built on trust, which is why we're committed to delivering the highest standards of security for our customers."

Since we launched Maze, building strong foundations in security has been a pillar in our values and implemented across workflows. Now, we're proud to reach the next level in industry accreditation with SOC 2.

Industry-recognized accreditation

Maze has made it a core goal to uphold the highest standards of industry-recognized accreditation so that each and every one of our customers, big and small, can rely on our policies and procedures with peace of mind.

This is why we are proud to announce that we have reached new heights in security and compliance in passing our recent Service and Organisation Controls (SOC 2) audit and have been awarded a SOC 2 Type I.

What is SOC 2?

The American Institute of Certified Public Accountants SOC 2 standard measures security and availability, giving industry-wide recognition to companies that conform to them. We're so proud to have achieved this accreditation and confidently say we can assure that your data is being managed in a controlled and audited environment.

How does SOC 2 differ from SOC 1?

  • SOC 1: This accreditation addresses the internal control design over financial reporting.
  • SOC 2: This accreditation addresses a service organization's controls that are relevant to their operations and compliance.

Our Type I reporting format describes Maze's controls based on a specific point in time, with regular audits taking place so you can trust our security procedures meet your needs around the clock.

When do you expect SOC 2 Type II?

We're currently actively working towards SOC 2 Type II accreditation and expect it to be rolled out in early 2022. Keep updated with us in these product updates or contact our team via this page to learn more about our current and evolving Enterprise offering.

What does this mean for Maze Enterprise users?

Maze empowers you to build better products by collecting actionable user insights that help inform decisions. Handling your tester's data should take precedence across the services you use, not only to reach your own compliance needs but to create, build and maintain better relationships with your testers.

We keep the relationships you have with testers front of mind and will continue to focus on security standards so that you can focus on testing, learning, and nurturing tester relationships.

Building strong foundations in security across Maze has always been a core focus. It's been implemented across the organization - from product to our people team since the beginning. Now as we continue to grow and our product evolves and matures, it's our priority to ensure that our best practices evolve with it.

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New features
September 08, 2021

Build user narratives with custom reports

New updates to the Maze Report enable you to curate captured data, customize slides, and highlight key findings.

We built our analytics and reporting specifically to empower you to easily identify key user insights and make data-informed decisions as a team. So in this release, we're adding features that make it easier for you to highlight your user's story and build stronger narratives for sharing with your team.

The Maze Report mirrors the results from your maze blocks but pulls them into a presentation format that stakeholders are familiar with and provides a space for you to start discussion threads in comments.

Here's how you can build narratives in the Maze Report

🙈Hide or show maze blocks from slides

In the main navigation to the left of your report, hover over any block and you'll see an 'eye' icon appear to the right. Clicking this icon will hide this maze block and its results from your report, click it again to show it. The data itself won't disappear, it'll just stay hidden until you revert.

✍️Add custom text to slides to summarise findings

Hover over a slide and you'll see a '+' appear, here you can add a text block next to your maze data. A perfect way to add context, hypotheses or just to highlight the user narrative before sharing with stakeholders.

Now you can really amplify and communicate the user's voice with your team and beyond, in a central space that helps you share what matters most.

Build better reports in Maze

When it comes to creating good research reports, there are a few steps you can take to present actionable data to ensure it brings value to every stakeholder involved. Ask yourself these five questions throughout your testing process and your report creation.

1. What decision are you trying to make?

It may sound simple, but this one needs to be answered right at the start of your testing process. In order to gather actionable data for you and your team, there must be a clear action you are striving toward.

Get clear on the decision that needs to be made and avoid just running tests for tests sake - you'll end up risking tester burnout for findings that don't get you anywhere.

Perhaps your test will validate a design preference, a copy direction, a prototype concept?

This will help bring clarity to the narrative of your report, all the points you make within your summaries or the data you include or exclude will refer back to the core reasoning of your research.

2. What do you need to make this decision?

There are two aspects to consider here, both external and internal:

From an external perspective, what data do you need from users to make this decision? How will you measure success?

If you're running usability tests it may be reflected in your usability score, number of misclicks or paths taken. If you're running a feedback survey, perhaps you'll measure success through opinion scale ratings. Every decision has its equal data point.

Now consider your needs internally, are there any barriers to making this decision? Do you have the bandwidth to run the research? Do you have the authority to make this decision? If not, who do you need to involve?

A clear understanding of the data that is needed to support this decision will not only help you curate the right questions to the right users but will also help in your presentation of the results. Use hide and show to curate the essential data that is key to the decision-making process and keep your report relevant to all stakeholders involved.

3. Who does this decision impact?

When you've completed your test, gathered the data you needed, and have rolled out the solution, consider will this change impact any other teams?

It's an important question to ask as this will highlight whether there are any wider stakeholders who may benefit from visibility over the insights you collect. Different roles bring different perspectives that may elevate the findings and decisions made from your report.

For example, product changes will likely result in new releases that impact customer-facing teams, so having product marketing involved will help bridge gaps.

Anyone who came up in these answers who will be directly impacted should be added to the research as a collaborator, enabling them to bring their expertise to decision making and bringing visibility.

So, to recap, here's what you need to make up a great report:

  • The goal is clear and it's understood and agreed upon what decision is to be made
  • You have defined what data will measure success and support this decision
  • Make sure key decision-makers and stakeholders are involved, ensure discussions are centralized
  • Keep summaries in line with your core goal to create a stronger narrative for sharing with stakeholders
  • Bring clarity to the narrative including the essential data from your maze test

We hope these new additions help strengthen story-telling and bring more clarity to your reports. Happy testing!

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New features
May 06, 2021

Test like the experts with Templates ✨

At Maze, we believe user insights shouldn’t be siloed. We envision a future where everyone, from product to marketing, are empowered to test, learn and act, rapidly.

That’s why we’re excited to announce Templates, a library of pre-built tests and surveys, created and used by industry professionals that are ready for you to copy, customize and share with your own users.

Templates will help teams resolve resource restraints that keep them from testing early and often; by giving everyone the confidence and ability to source and access insights.

With Maze you can test anything from prototypes to copy, or round up user feedback—all in one place. Now, Templates empowers you and your team to go from inspiration to action in a matter of minutes.

With Templates you can:

  • Browse a library of tests and surveys to find inspiration for your mazes
  • Quickly go from idea to action with readymade templates you can send to users in a matter of clicks
  • Reduce time spent crafting questions, sequencing and second guessing with test templates used by professionals

Open up testing to the whole team

Our template library was designed with the whole product team in mind and makes it easy for anyone to get started.

Get started with Templates

Click ‘Templates’ in your project dashboard next to ‘New Project’ and you’ll be taken to the template library.

Once you’ve selected a template, you’ll find more details about how to use it and a preview of what your users will see. Click ‘Use template’ to copy and create as a maze project in your account. If the template requires a prototype you’ll be ushered to add one in these next steps.

To learn more about how to get started with templates, visit our help center.

Getting the most out of Templates

The library will keep on growing so be sure to check back in for new inspiration. In the meantime, if you’d be interested in helping us build an amazing collection of templates, we’d love to hear your ideas and feedback!

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