New updates to the Maze Report enable you to curate captured data, customize slides, and highlight key findings.
We built our analytics and reporting specifically to empower you to easily identify key user insights and make data-informed decisions as a team. So in this release, we're adding features that make it easier for you to highlight your user's story and build stronger narratives for sharing with your team.
The Maze Report mirrors the results from your maze blocks but pulls them into a presentation format that stakeholders are familiar with and provides a space for you to start discussion threads in comments.
In the main navigation to the left of your report, hover over any block and you'll see an 'eye' icon appear to the right. Clicking this icon will hide this maze block and its results from your report, click it again to show it. The data itself won't disappear, it'll just stay hidden until you revert.
Hover over a slide and you'll see a '+' appear, here you can add a text block next to your maze data. A perfect way to add context, hypotheses or just to highlight the user narrative before sharing with stakeholders.
Now you can really amplify and communicate the user's voice with your team and beyond, in a central space that helps you share what matters most.
When it comes to creating good research reports, there are a few steps you can take to present actionable data to ensure it brings value to every stakeholder involved. Ask yourself these five questions throughout your testing process and your report creation.
It may sound simple, but this one needs to be answered right at the start of your testing process. In order to gather actionable data for you and your team, there must be a clear action you are striving toward.
Get clear on the decision that needs to be made and avoid just running tests for tests sake - you'll end up risking tester burnout for findings that don't get you anywhere.
Perhaps your test will validate a design preference, a copy direction, a prototype concept?
This will help bring clarity to the narrative of your report, all the points you make within your summaries or the data you include or exclude will refer back to the core reasoning of your research.
There are two aspects to consider here, both external and internal:
From an external perspective, what data do you need from users to make this decision? How will you measure success?
If you're running usability tests it may be reflected in your usability score, number of misclicks or paths taken. If you're running a feedback survey, perhaps you'll measure success through opinion scale ratings. Every decision has its equal data point.
Now consider your needs internally, are there any barriers to making this decision? Do you have the bandwidth to run the research? Do you have the authority to make this decision? If not, who do you need to involve?
A clear understanding of the data that is needed to support this decision will not only help you curate the right questions to the right users but will also help in your presentation of the results. Use hide and show to curate the essential data that is key to the decision-making process and keep your report relevant to all stakeholders involved.
When you've completed your test, gathered the data you needed, and have rolled out the solution, consider will this change impact any other teams?
It's an important question to ask as this will highlight whether there are any wider stakeholders who may benefit from visibility over the insights you collect. Different roles bring different perspectives that may elevate the findings and decisions made from your report.
For example, product changes will likely result in new releases that impact customer-facing teams, so having product marketing involved will help bridge gaps.
Anyone who came up in these answers who will be directly impacted should be added to the research as a collaborator, enabling them to bring their expertise to decision making and bringing visibility.
So, to recap, here's what you need to make up a great report:
We hope these new additions help strengthen story-telling and bring more clarity to your reports. Happy testing!Read More
At Maze, we believe user insights shouldn’t be siloed. We envision a future where everyone, from product to marketing, are empowered to test, learn and act, rapidly.
That’s why we’re excited to announce Templates, a library of pre-built tests and surveys, created and used by industry professionals that are ready for you to copy, customize and share with your own users.
Templates will help teams resolve resource restraints that keep them from testing early and often; by giving everyone the confidence and ability to source and access insights.
With Maze you can test anything from prototypes to copy, or round up user feedback—all in one place. Now, Templates empowers you and your team to go from inspiration to action in a matter of minutes.
Our template library was designed with the whole product team in mind and makes it easy for anyone to get started.
Click ‘Templates’ in your project dashboard next to ‘New Project’ and you’ll be taken to the template library.
Once you’ve selected a template, you’ll find more details about how to use it and a preview of what your users will see. Click ‘Use template’ to copy and create as a maze project in your account. If the template requires a prototype you’ll be ushered to add one in these next steps.
To learn more about how to get started with templates, visit our help center.
The library will keep on growing so be sure to check back in for new inspiration. In the meantime, if you’d be interested in helping us build an amazing collection of templates, we’d love to hear your ideas and feedback!Read More
At Maze, we’re big believers in bringing our users’ voice into our decision making and this is why we review user feedback regularly. We noticed a common theme among many feature requests: the need to create custom, dynamic flows based on the testers’ responses.
And this is why we’re excited to announce Conditions 🎉
Before Conditions, testers completed the sequence of blocks in a maze in order. Now, you can apply conditions to your mazes to create contextual, dynamic flows based on testers’ input. This means you can easily send them on a custom path after a completed mission, follow up with your testers, ask screening questions before they get started, and more. The result? Richer data for you and a customized user experience for your testers. It’s a win-win.
“Conditions can act like a ‘moderator’ in a moderated test. Based on the tester’s responses and behaviors, the maze can respond in context and create a more dynamic, personal experience. In the end, our users are able to collect richer insights.” - Arjen Harris, Director of Product at Maze
When creating research surveys, you can define your respondents’ paths based on their responses. This enables you to create dynamic, customized surveys for your audience. For example, if you ask your testers a Yes/No question, you can send them to different follow-up questions based on their response. Ultimately, this means that you are able to collect more contextual data.
Add screening questions at the beginning of your maze to ensure only the right type of profiles complete your maze. Based on their responses, you can decide whether to send them to the next question or directly to the Thank You Screen to exit the maze. This ensures that only qualified testers respond to your mazes and, most importantly, you collect relevant data.
Add a Legal Screen block (Enterprise only) at the beginning of your maze to get your testers’ consent. Based on their response you can send them to the next block to start the maze or have them exit the maze directly via the Thank You Screen. This ensures that your testers are aware of and have agreed to your terms and conditions.
How are you going to use Conditions? Whether it's one of the use cases we covered in this article or a completely new one, let us know @mazedesignhq.
Note: Unlimited Conditions are available on all paying plans.
Here at Maze, our goal is to bring user testing to every design team. For testing to really happen at scale and be a part of every design project, Maze lives where designers work. That’s the reason we integrate with some of the best tools on the market, and we’re excited to add Figma to that list.
When you finish creating a Figma prototype, you can import it into Maze to start testing. Follow these quick steps to import your prototype.
When you paste your prototype link into Maze, you’ll create a new project with a draft test based on your Figma prototype. Check out our official guide to using Maze to learn more about testing your prototype with Maze.Read More