Comparing research platforms
Maze vs. Great Question: Features, Pricing, and Use Cases Comparison
Maze is a Great Question alternative that helps companies build the right products faster by making user insights available at the speed of product development.
Maze vs. Great Question: Introduction
Choosing the right user research platform is a crucial step towards making better product decisions. Both Maze and Great Question are two options to help you gather user insights—but which is a better fit for your team?
Great Question is an interview-led research tool focused on streamlining moderated studies. It’s designed to simplify scheduling, participant recruitment, and incentive management, with AI features to transcribe and tag sessions. While it offers some unmoderated methods, like surveys and prototype testing, those features play a secondary role to interviews.
Maze, on the other hand, is an end-to-end research platform built for modern product teams. It combines both qualitative and quantitative research methods, allowing you to uncover user insights at the speed of product development. Maze offers built-in participant recruitment, automated reporting, a mobile app, and AI-powered interviews and analysis.
In this detailed comparison, we’re covering how both these platforms compare to each other in key points such as:
- User-friendliness: How easy will this platform be to onboard? Will it help scale and democratize user research in my organization?
- Versatility: Is this a true end-to-end platform? Does it facilitate the UX research methods I need? How well does this platform integrate with design tools we use?
- Product decision-making: How quickly can we collect and analyze reports? Will it speed up and empower stakeholder decision-making?
Platform comparison (from G2 reviews)
Maze | Great Question | |
|---|---|---|
Overall rating (G2) | 4.5/5 out of 100+ reviews | 4.7/5 out of 22 reviews |
Ease of setup | 9.6 / 10 | 8.9 / 10 |
Product direction | 8.3 / 10 | 10 / 10 |
Pricing |
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Maze vs. Great Question: Main differences
What really sets Maze and Great Question apart for teams doing research?
Multiple research methods
Great Question is an interview-first tool, optimized for moderated research workflows. However, key capabilities—like card sorting, tree testing, and A/B testing—are still in development.
Maze is a complete user research and testing tool with built-in support for both moderated and unmoderated studies—from interview studies to live website testing, card sorts to tree testing, so teams can validate and improve digital experiences at every stage of development.
Insight management and repository
Great Question includes lightweight repository features like video tagging and AI transcription, but it lacks the depth needed for insight tracking and reusability across studies.
Maze includes automated, customizable reports and AI-powered analysis to transcribe interviews, identify sentiment, and tag key themes—giving teams a quick and scalable way to repurpose user feedback, track metrics, and share insights across the product lifecycle.
Maturity and scalability
Great Question is a relatively new platform (founded in 2021) with a focus on smaller companies and start-ups. It’s evolving quickly but is still in its early stages.
Maze is a trusted, enterprise-ready platform used by global product and UX design teams. With robust features, built-in integrations, and a proven ability to scale, Maze is built for organizations serious about continuous user testing and insight-driven development.
Maze vs. Great Question: Feature comparison
Features
Maze
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Adobe XD, Axure, Figma, Sketch
Figma
Adobe XD, Axure, Figma, Sketch
Amplitude, Atlassian, Dovetail, Miro, Notion, Slack
Google Workspace (calendar, email), Microsoft (calendar, email), Calendly, Slack,
Amplitude, Atlassian, Dovetail, Miro, Notion, Slack
Google Meet, Microsoft Teams, Zoom
Google Meet, Microsoft Teams, Zoom
Google Meet, Microsoft Teams, Zoom
Maze vs. Great Question: Participant management & recruiting
Features
Maze
400+ targeting attributes
Not disclosed
400+ targeting attributes
150+ countries
Not disclosed
150+ countries
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Maze reduced the time and cost of running usability tests while allowing us to 10x our sample sizes. This efficiency and scale gives us much greater confidence in the precision of our metrics, all while keeping projects fast and more cost-effective.
Renato Leite
Head of CX Research Operations at Itau
Maze vs. Great Question: Takeaways
Whether you opt for Maze or Great Question depends on your approach to user research and your team’s needs.
Great Question was built to simplify the logistics of running interviews. It’s a helpful tool for teams doing recurring moderated research and looking to automate scheduling, incentive management, and transcription. But for anything beyond interviews, its offering is still catching up. While newer features like card sorting and prototype testing have been introduced, they lack the depth and scale needed for continuous, multi-method research.
Maze is built for teams that want research to move at the pace of product development. It combines moderated and unmoderated methods in one intuitive platform, with AI-powered reporting, flexible recruitment, and built-in participant management. Whether you're testing prototypes, checking heatmaps, running interviews, or synthesizing insights, Maze helps you uncover actionable user insights fast—and share them even faster. It's a scalable, proven platform for teams that want to do more research, more often, without adding more tools.
Why product and design teams are switching to Maze
End-to-end research, ready out of the box
Run card sorting, tree testing, prototype testing, surveys, A/B testing, mobile testing, and moderated interviews in one platform. Maze supports continuous research from day one, helping teams move from question to insight without switching tools.
Seamless participant management
With Maze Panel, you can recruit from 3M+ global testers using 400+ filters, or manage your own participants with Reach, a built-in CRM. Advanced segmentation and targeting help optimize moderated and unmoderated research across desktop and mobile apps.
AI-powered analysis and reporting
Maze automatically analyzes sessions, identifies patterns, and generates visual, customizable reports. With instant summaries and clear themes, your metrics and user insights stay actionable.
Maze vs. Great Question FAQs
Why choose Maze over Great Question for user research?
Why choose Maze over Great Question for user research?
Maze offers a complete, all-in-one platform that supports both moderated and unmoderated research, from usability testing and surveys to card sorting and interviews. Unlike Great Question, which is centered on interviews and still building out its unmoderated features, Maze gives teams a full toolkit to run research continuously and at scale. With built-in recruitment, AI-powered analysis, and customizable reports, Maze helps your teams move faster from insight to decision.
How can I start using Maze?
How can I start using Maze?
You can get started with Maze by signing up for a free account—no credit card needed. It’s a quick way to explore the platform and run your first study. If you’re looking for a tailored walkthrough or want to see how Maze fits into your team’s workflow, you can also book a demo with our team.
Can I switch from Great Question to Maze?
Can I switch from Great Question to Maze?
Yes. Maze supports both moderated and unmoderated research in a single platform, so you can consolidate your tools and your workflow. Our team can help you migrate studies, set up templates, and make the most of Maze’s built-in participant management and AI-powered reporting. If you’d like hands-on support, we’re happy to walk you through it.
Who is Maze for?
Who is Maze for?
Maze is built for product teams, UX researchers, designers, and anyone involved in making user-informed decisions. Whether you're part of a startup running lean tests or an enterprise scaling research across departments, Maze gives you the tools to collect insights quickly, collaborate easily, and deliver better experiences.
What kind of teams use Maze?
What kind of teams use Maze?
Maze is used by product, design, research, and marketing teams at companies of all sizes—from early-stage startups to global enterprises. It’s especially valuable for teams practicing continuous discovery, looking to scale research, or aiming to democratize insights across functions. Whether you're validating prototypes, testing live flows, or running interviews, Maze supports cross-functional teams working to build better products.