Platform comparison

Maze vs UserTesting: Which is right for research with your users?

Maze is a UserTesting alternative that helps scale continuous product research across your entire company.

A tale of two platforms

When it comes to research with your users, choosing the right platform can make all the difference. Maze and UserTesting are two of the leading platforms in the market, but which is the better choice for your organization?

Maze empowers everyone in product teams to continuously collect user insights at an expert-level. It enables testing anything from prototypes to ideas, and allows you to round up valuable user feedback to help deliver truly customer-centric products—all in one place.

UserTesting is a platform driven by video-based human insight, and is more focused on traditional moderated research through in-depth interviews. It still heavily relies on video interview scheduling and manual qualitative analysis to extract insights.

Let's take a closer look at both.

Maze vs UserTesting: Overview


Main focus


G2 Rating

Available on

Main focus


Qualitative user interviews

Free to start Custom Enterprise plans

4.5/5 out of 600+ reviews

Browsers, app

Qualitative user interviews


Quantitative research Prototype testing Usability testing

Free to start Pro Plan from $75/month Custom Enterprise plans

4.5/5 out of 90+ reviews


Quantitative research Prototype testing Usability testing

Maze vs UserTesting: Main differences

What really sets Maze and UserTesting apart for teams doing research?

Focus of research

UserTesting focuses on collecting insights from video interviews and recordings. Maze enables both quantitative and qualititative insights through methods like heatmaps, card sorting, or live website prompts.

Design integrations

Unlike UserTesting, Maze offers direct integrations with popular design tools, such as Figma, Sketch, and InVision to validate designs early on.

Time to insight

UserTesting relies on video recordings to collect responses, which means more time invested in scheduling, scripting, and reviewing moderated interviews. Maze doesn't waste any precious research time to help you arrive at user insights.

UserTesting: Deep feedback at a cost

UserTesting provides a fast way to collect feedback on any experience, analyze results, and share findings without sacrificing time or risking expensive rework. It's a platform designed for larger individual in-depth projects and for those focused on qualitative research. With UserTesting, you can:

Collect responses through video recordings, which can be time-consuming to schedule, script, and review

Schedule and speak to customers via Live Conversation, which requires more time investment than the remote, unmoderated testing that Maze offers

Leverage a large panel of 1 million testers (many unverified according to user reviews)

Integrate with project management tools like Optimal Workshop, Slack, Trello, Jira, Outlook, and Google Calendar

Maze: The scaleable choice for product teams

Maze empowers everyone in product teams to continuously collect expert-level user insights. Easier to setup (9.6 vs 8.6 rating on G2) and with the power to round up valuable feedback all in one place, Maze helps you deliver truly customer-centric products faster.

Gather both quantitative and qualitative feedback through methods like heatmaps, card sorting, live website prompts, and moderated studies

Integrate with leading product design tools like Figma, InVision, AdobeXD, Sketch, and Marvel, as well as other essentials in your toolkit like Slack, Amplitude, and CRM

Create team spaces, assign roles, and work together on mazes from the outset, with projects ranging from user surveys to usability tests

Choose recruitment options that fit your needs, from our Maze Panel powered by Prolific, to your own participant database with Reach, and specific Amplitude cohorts with in-product prompts

Maze vs UserTesting: Feature comparison





Tester panel

Prototype testing

Deep integrations with design tools

Adobe XD, Figma, InVision, Sketch

Adobe XD

Adobe XD, Figma, InVision, Sketch

Video / screen session recording

Tree testing

Moderated interview analysis

Tester management database


Card sorting

5-Second testing


Live website testing

In-product surveys

Conditional logic

For product research from A-Z, choose Maze

Whether you’re just getting started or looking to scale your research, Maze will lead you towards always delivering a truly user-centric product.

Why product and design teams choose Maze over UserTesting

Intuitive experience

It’s hard enough to source test participants—you don’t want any more friction to get research campaigns completed. Maze is an easy-to-use platform whose tests can be carried out on any device.

No more time-consuming workflows

Say goodbye to scheduling, scripting, and reviewing moderated interviews. Maze also has no learning curve, scripts, or app installs that only create hurdles in your research.

Prototype testing, done right

Integrate with leading design tools and validate usability across your prototypes with real users, before investing valuable resources.

Works with:

Adobe XD

Robust, customizable reporting

In tools like UserTesting, you spend hours analyzing data manually to build reports. Maze's reports are automated, visually-rich, and fully customizable. Filter and categorize information in detail to uncover patterns and share valuable insights with stakeholders.

Scaleable research practice

Ultimately, Maze collects data without compromising quality and delivers superior outcomes in a shorter timespan, at a friendlier cost. Save time and budget and deliver value to your customers more often.

Maze vs UserTesting: Takeaways

Both Maze and UserTesting are great options to conduct research and improve your product by learning with your users. At the end of the day, it comes down to which platform aligns better with your workflow and vision as a team.

UserTesting focuses on deeper, qualitative insights extracted from moderated interviews and is a good fit for larger, individual in-depth projects. It can take up to 12 weeks for UserTesting feedback to arrive, compared with Maze’s window of just three hours. Additionally, UserTesting charges its services per seat and can become very expensive to scale research across your company.

On the other hand, Maze is a better choice for teams who want to inform everyday product decisions, integrate customer feedback across the entire product development cycle, and empower everyone to learn and deliver value to customers continuously.

No more dead ends in research—bring a customer-focused mindset to your organization

Frequently asked questions

Who is Maze for?

Anyone working in a product team should be empowered to do research—whether you’re a designer, researcher, product manager, or other.

Maze is used by teams that want to empower everyone to collect actionable user insights to make informed decisions, and share learnings across their whole organization.

What’s continuous discovery and why does it benefit my company?

Continuous product research fuels high adoption, activation, and retention—simply put, it enables you to ship more value to your users, and more frequently. Maze empowers anyone who does research to autonomously run expert-level, unmoderated research—facilitating a discovery mindset in product teams so you can build the right product, with your users, for your users.

Can I request a demo?

Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.

Do you have comparisons with other platforms?

Yes. Read on to discover all comparisons of Maze with other platforms.