Platform comparison
Maze vs UserTesting: Which is right for research with your users?
Maze is a UserTesting alternative that helps scale continuous product research across your entire company.
A tale of two platforms
When it comes to research with your users, choosing the right platform can make all the difference. Maze and UserTesting are two of the leading platforms in the market, but which is the better choice for your organization?
Maze empowers everyone in product teams to continuously collect user insights at an expert-level. It enables testing anything from prototypes to ideas, and allows you to round up valuable user feedback to help deliver truly customer-centric products—all in one place.
UserTesting is a platform driven by video-based human insight, and is more focused on traditional moderated research through in-depth interviews. It still heavily relies on video interview scheduling and manual qualitative analysis to extract insights.
Let's take a closer look at both.
Maze vs UserTesting: Overview
Name
Main focus
Price
G2 Rating
Available on
Main focus
UserTesting
Qualitative user interviews
Free to start Custom Enterprise plans
4.5/5 out of 600+ reviews
Browsers, app
Qualitative user interviews
Maze
Quantitative research Prototype testing Usability testing
Free to start Pro Plan from $75/month Custom Enterprise plans
4.5/5 out of 90+ reviews
Browsers
Quantitative research Prototype testing Usability testing
Maze vs UserTesting: Main differences
What really sets Maze and UserTesting apart for teams doing research?
Focus of research
UserTesting focuses on collecting insights from video interviews and recordings. Maze enables both quantitative and qualititative insights through methods like heatmaps, card sorting, or live website prompts.
Design integrations
Unlike UserTesting, Maze offers direct integrations with popular design tools, such as Figma, Sketch, and InVision to validate designs early on.
Time to insight
UserTesting relies on video recordings to collect responses, which means more time invested in scheduling, scripting, and reviewing moderated interviews. Maze doesn't waste any precious research time to help you arrive at user insights.
UserTesting: Deep feedback at a cost
UserTesting provides a fast way to collect feedback on any experience, analyze results, and share findings without sacrificing time or risking expensive rework. It's a platform designed for larger individual in-depth projects and for those focused on qualitative research. With UserTesting, you can:
Collect responses through video recordings, which can be time-consuming to schedule, script, and review
Schedule and speak to customers via Live Conversation, which requires more time investment than the remote, unmoderated testing that Maze offers
Leverage a large panel of 1 million testers (many unverified according to user reviews)
Integrate with project management tools like Optimal Workshop, Slack, Trello, Jira, Outlook, and Google Calendar
Maze: The scaleable choice for product teams
Maze empowers everyone in product teams to continuously collect expert-level user insights. Easier to setup (9.6 vs 8.6 rating on G2) and with the power to round up valuable feedback all in one place, Maze helps you deliver truly customer-centric products faster.
Gather both quantitative and qualitative feedback through methods like heatmaps, card sorting, live website prompts, and moderated studies
Integrate with leading product design tools like Figma, InVision, AdobeXD, Sketch, and Marvel, as well as other essentials in your toolkit like Slack, Amplitude, and CRM
Create team spaces, assign roles, and work together on mazes from the outset, with projects ranging from user surveys to usability tests
Choose recruitment options that fit your needs, from our Maze Panel powered by Prolific, to your own participant database with Reach, and specific Amplitude cohorts with in-product prompts
Maze vs UserTesting: Feature comparison
Features
Maze
UserTesting
Maze
Tester panel
Prototype testing
Deep integrations with design tools
Adobe XD, Figma, InVision, Sketch
Adobe XD
Adobe XD, Figma, InVision, Sketch
Video / screen session recording
Tree testing
Moderated interview analysis
Tester management database
Heatmaps
Card sorting
5-Second testing
Surveys
Live website testing
In-product surveys
Conditional logic
Our team transitioned away from UserTesting to Maze at the start of the year, and it's been an invaluable tool for making us more customer-centric in a fast, actionable way. We've reduced the time it takes to run a study from an average of 12 weeks down to just 1 week.
Heidi Brown
Director of Product Design and User Research at Classy
Why product and design teams choose Maze over UserTesting
Intuitive experience
It’s hard enough to source test participants—you don’t want any more friction to get research campaigns completed. Maze is an easy-to-use platform whose tests can be carried out on any device.
No more time-consuming workflows
Say goodbye to scheduling, scripting, and reviewing moderated interviews. Maze also has no learning curve, scripts, or app installs that only create hurdles in your research.
Prototype testing, done right
Integrate with leading design tools and validate usability across your prototypes with real users, before investing valuable resources.
Works with:
Robust, customizable reporting
In tools like UserTesting, you spend hours analyzing data manually to build reports. Maze's reports are automated, visually-rich, and fully customizable. Filter and categorize information in detail to uncover patterns and share valuable insights with stakeholders.
Maze vs UserTesting: Takeaways
Both Maze and UserTesting are great options to conduct research and improve your product by learning with your users. At the end of the day, it comes down to which platform aligns better with your workflow and vision as a team.
UserTesting focuses on deeper, qualitative insights extracted from moderated interviews and is a good fit for larger, individual in-depth projects. It can take up to 12 weeks for UserTesting feedback to arrive, compared with Maze’s window of just three hours. Additionally, UserTesting charges its services per seat and can become very expensive to scale research across your company.
On the other hand, Maze is a better choice for teams who want to inform everyday product decisions, integrate customer feedback across the entire product development cycle, and empower everyone to learn and deliver value to customers continuously.
Frequently asked questions
Who is Maze for?
Who is Maze for?
Anyone working in a product team should be empowered to do research—whether you’re a designer, researcher, product manager, or other.
Maze is used by teams that want to empower everyone to collect actionable user insights to make informed decisions, and share learnings across their whole organization.
What’s continuous discovery and why does it benefit my company?
What’s continuous discovery and why does it benefit my company?
Continuous product research fuels high adoption, activation, and retention—simply put, it enables you to ship more value to your users, and more frequently. Maze empowers anyone who does research to autonomously run expert-level, unmoderated research—facilitating a discovery mindset in product teams so you can build the right product, with your users, for your users.
Can I request a demo?
Can I request a demo?
Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.
Do you have comparisons with other platforms?
Do you have comparisons with other platforms?
Yes. Read on to discover all comparisons of Maze with other platforms.