Comparing research platforms

Maze vs Useberry: Which is right for research with your users?

Maze is a Useberry alternative that helps companies build the right products faster by making user insights available at the speed of product development.

Maze vs Useberry: Which is right for research with your users?

Maze vs Useberry: Introduction

When it comes to research with your users, choosing the right platform can make all the difference to your team. Useberry and Maze are two popular research platforms in the market, but which is the better choice for your organization?

Useberry enables UI/UX pioneers and agile product teams to gather user feedback and rich, actionable insights in a matter of minutes.

Maze is an AI-first end-to-end platform enabling collection of both qualitative and quantitative insights at an expert-level allowing you to make more confident decisions at the pace of product development. It enables testing anything from prototypes to ideas, and to round up valuable user feedback in automated, visual-rich reports that help deliver truly customer-centric products.

In this detailed comparison, we’re covering how both these platforms compare to each other in key points such as:

  • User-friendliness - How easy will this platform be to onboard with my team or organization? Will this help democratize our user research?
  • Versatility - Is this a true end-to-end platform? Does it facilitate both quantitative and qualitative research methods? How well does this platform integrate with the design tools we use?
  • Product decision making - How easily and quickly can we analyze results and customize insight reports to make important decisions?

Platform comparison (from G2 user reviews)



Overall rating (G2)

4.5/5 out of 90+ reviews

4.5/5 out of 3 reviews

Ease of use

9.0 / 10


Ease of setup

9.6 / 10



  • Free to start
  • Growth Plan from $67/month
  • Custom Enterprise plans available

Maze vs Useberry: Main differences

What really sets Maze and Useberry apart for teams doing research?

Moderated interview capabilities

Moderated interview capabilities

Unlike Useberry, you can unlock the full potential of your moderated interviews with Maze AI. Take care of summarizing your Zoom interviews or recording files and turning them into readily available, digestible insights.

Tester management

Tester management

Sourcing and recruiting test participants is both easier and cheaper with Maze. You can choose from two options: panel recruiting, or creating your very own participant database.

Reporting functionalities

Reporting functionalities

Reporting in Maze is far more robust—categorize information in detail to uncover patterns, review and comment insights with stakeholders directly, and embed the visually-rich report in your productivity tools.

Maze vs Useberry: Feature comparison





Integrations with productivity tools

Amplitude, Atlassian, Dovetail, Miro, Notion, Slack

Amplitude, Atlassian, Dovetail, Miro, Notion, Slack

Integrations with design tools

Adobe XD, Axure, Figma, Sketch

Adobe XD, Figma, Sketch, Protopie

Adobe XD, Axure, Figma, Sketch

Prototype testing

Video / screen session recording

Tester panel

Panel country coverage

150+ countries

34 countries

150+ countries


Tree testing

In-product surveys

Card sorting

5-Second testing

Live website testing

Participant management database

Conditional/branching logic

Granular reporting

Automated reports

Variant comparison

Up to 5 variants

Up to 5 variants

User interviews

Integration with video conferencing apps

Google Meet, Microsoft Teams, Zoom

Google Meet, Microsoft Teams, Zoom

Interview scheduling

Automated interview analysis

Maze vs Useberry: Takeaways

At the end of the day, it comes down to which platform aligns better your workflow and your vision as a team.

Useberry offers a range of solutions for quantitative usability testing that may be a fit for some teams looking to validate ideas or concepts.

Maze is an intuitive, cost-effective choice for teams who need a blend of qualitative and quantitative research to inform everyday product decisions. The data output is also more robust. With AI-powered tools for both moderated and unmoderated studies and options to filter and categorize insights in beautiful data-driven reports, Maze enables product teams to uncover user insights at speed and feed them across the entire product development cycle.

UX Reporting Metrics and Insights

Adopt a customer-centric mindset with Maze

Get the full picture with both detailed quantitative metrics and AI-powered qualitative insights, remove guesswork at scale, and deliver value to your customers more often.

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Why product and design teams choose Maze over Useberry

Intuitive experience

Intuitive experience

It’s hard enough to source test participants—you don’t want any more friction to build and complete research campaigns. Maze is an easy-to-use platform whose tests can be carried out on any device.

Robust reporting

Robust reporting

Data insights are only as valuable as they are understandable. Maze's reports are automated, visually rich, and fully customizable. Plus, you can easily embed them in your favorite tools.

Comprehensive tester management

Comprehensive tester management

Source participants from Maze's diverse recruitment panel or send targeted research campaigns to specific Amplitude cohorts and your very own tailored participant database, achieving 4x the market average response rate.

Automated Interview Summary with AI - Maze

Maze AI

Embrace the future of user research

Elevate your company's product research with innovative, AI-powered capabilities that enable you to collect more insights, faster, and with more precision than ever before.

Frequently asked questions

Why choose Maze over Useberry for user research?

Product managers, designers, and researchers pick Maze over Useberry for several reasons:

  1. Maze is more intuitive & user-friendly. It allows for easy rollout and adoption at all levels - even some more complex functionalities like testing design prototypes is more straightforward.
  2. Maze is a truly all-in-one research platform. It balanced quantitative and qualitative insights better by incorporating quantitative (time on task, completion/abandonment/error/etc rates) and behavioral usability data (clickstreams and heatmaps).
  3. Maze has a more robust reporting. Maze's reports are automated, visually-rich, and fully customizable. One can filter and categorize information in detail to uncover patterns and share valuable insights with stakeholders.

How can I start using Maze?

Feel free to signup for a free account at Maze to play around with the platform. If you still have questions about how Maze works or how it can help your organization, get in touch with our product experts.

Who is Maze for?

Anyone working in a product team should be empowered to do research—whether you’re a designer, researcher, product manager, or other.

Maze is used by teams that want to empower everyone to collect actionable user insights to make informed decisions, and share learnings across their whole organization.

Can Maze do moderated interviews?

Yes. Interview Studies allow your to schedule, run, and analyze user interviews seamlessly with Maze.

What kind of teams use Maze?

Maze is used by product, design and research teams that want actionable user insights to make informed decisions with their users, for their users.

Teams from all sizes and industries use Maze, including Financial Services, Travel, Insurance, Technology/Software, Healthcare, and Retail.

Can I request a demo?

Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.

Do you have comparisons with other platforms?

Yes. Read on to discover all comparisons of Maze with other platforms.

Bring a customer-focused mindset to your organization

Maze gives product teams a scalable way to uncover user insights at speed and feed them across the entire product development cycle.

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