UserTesting vs UserZoom

When it comes to research with your users, choosing the right platform can make all the difference to your team. UserZoom and UserTesting have been two popular platform choices for user research, but now that they're merging under the name UserTesting, are they the better choice for your organization?

In this side-by-side comparison that includes pricing, features, and customer reviews, we’re also going to cover Maze, so you can clearly see how UserTesting and UserZoom not only compare to each other, but also to a leading platform in the market.

We're covering key points such as:

The ratings above are from the popular review platform G2, where independent users provide their honest feedback about software. It's clear that Maze has the edge over both UserTesting and UserZoom when it comes to providing a seamless onboarding and user experience, as well as overall vision to where the product is going.

When it comes to pricing, Maze is the only platform with a Free plan. The actual investment on a paid plan required will vary depending on the size of your organization and functionalities you want to see.

Insights from the above feature comparison between UserTesting, UserZoom, and Maze:

→ UserTesting's focus has always been moderated video interviews. That comes with a high burden: according to customer feedback, it can take up to 12 weeks for UserTesting's feedback to arrive (compared to Maze's 3 hours).

→ UserTesting and UserZoom gained access to features they didn’t have before the merger. The two together still lack some functionalities Maze has like 5-second testing or session recordings.

→ While the recent acquisition of UserZoom allowed UserTesting to tap into the quantitative/unmoderated space, technically it can take years before it provides a seamless, "all-in-one" platform experience. Additionally, they currently restrict the types of study/blocks you can run concurrently, so it can quickly become a very expensive option to scale research across your company.

→ Maze boasts the most complete mix of native quantitative and quantitative research methods in a single, native platform, approaching moderated interviews with AI to make this type of research more efficient and precise.

→ When it comes to reporting, Maze offers the most robust set of reporting features, with options to filter and customize its automated, visual-rich reports and share it with stakeholders.

Participant recruitment and management at UserTesting, UserZoom, and Maze:

→ All three platforms allow customers to find participants that match their target audience more specifically through advanced demographic criteria. Prices vary greatly depending on each plan.

→ All platforms have a participant management database solution available, but UserTesting requires a charge for this service.

→ After merging under the name UserTesting, its panel transitioned to IntelliZoom, which caused some significant customer upset. It allows participant recruitment from only 35 countries. Maze's Panel is powered by Prolific, Cint and Respondent, covering 150+ countries.

→ Only Maze has the ability to self-recruit users through an in-app widget and actually send targeted product research campaigns to your very own participants.