Research platform comparison

UserTesting vs UserZoom: Which is right for research with your users?

See how UserTesting and UserZoom compare to each other (and to Maze) to help you decide which is the better fit for your research.

Quick summary

When it comes to research with your users, choosing the right platform can make all the difference. UserTesting and UserZoom are two of the leading platforms in the market, but which is the better choice for your organization? And are there other relevant choice for your team?

We’re also going to cover Maze, so you can clearly see how UserTesting and UserZoom not only compare to each other, but to other options in the market.

Let's take a closer look.

UserTesting vs UserZoom vs Maze: Overview

Name

Main focus

Price

G2 Rating

Available on

Main focus

UserTesting

Moderated interviews

Free to start Custom Enterprise plans

4.5/5 out of 600+ reviews

Browsers, app

Moderated interviews

UserZoom

Moderated interviews Usability testing Research repository

Free to start Custom Enterprise plans

4.2/5 out of 130+ reviews

Browsers

Moderated interviews Usability testing Research repository

Maze

Quantitative research Prototype testing Usability testing

Free to start Pro Plan from $75/month Custom Enterprise plans

4.5/5 out of 90+ reviews

Browsers

Quantitative research Prototype testing Usability testing

Feature comparison

Features

UserTesting

UserZoom

Maze

UserTesting

Tester panel

Prototype testing

Deep integrations with design tools

Adobe XD

Adobe XD, Figma, InVision, Sketch

Adobe XD

Video / screen session recording

Tree testing

Moderated interview analysis

Heatmaps

Card sorting

5-Second testing

Surveys

In-product surveys

Conditional logic

Tester management database

UserTesting: Fast feedback at a cost

UserTesting provides a fast way to collect feedback on any experience, analyze results, and share findings without sacrificing time or risking expensive rework. It's a platform designed for larger individual in-depth projects and for those focused on qualitative research.

Collect responses through deep video interviewws, which can be time-consuming to schedule, script, and review

Schedule and speak to customers via Live Conversation, which requires more time investment than the remote, unmoderated testing that Maze offers

Leverage a large panel of 1 million testers (many unverified according to user reviews)

Integrate with project management tools like Optimal Workshop, Slack, Trello, Jira, Outlook, and Google Calendar

UserTesting Pros

UserTesting Cons

Designed to extract deep qualitative insights from in-depth, one-on-one interviews that span several weeks

Users have reported that the platform can be challenging to navigate, particularly for beginners

Fit for larger individual projects with a small group of specialized researchers

Dependent on allocated time for scheduling, scripting, and reviewing moderated interviews

Large panel of testers (although many unverified, according to user reviews)

Moderated interviews require a significant investment of time and resources to extract insights - it can take up to 12 weeks for results to arrive

Limited prototype testing functionalities and integrations with popular design tools

No option to source and manage your own database of test participants, having to exclusively rely on Panel (which means added costs)

Charges its services per seat - it can become very expensive to scale research across your company

UserZoom: Solid moderated testing for specialist researchers

UserZoom is a platform helping teams make user-centric decisions and create digital experiences customers will love. It was built for traditional moderated research through in-depth interviews, and still heavily relies on video interview scheduling and qualitative analysis to extract insights.

Mainly collects feedback through video recordings, which requires time and resources to schedule, script, and review

Additional research methods like card sorting, 5-second testing, and click testing

Despite integrating with quite a few productivity tools, it doesn't allow deep integrations with design tools to test prototypes in detail (like clicks, user paths).

Relies on creating your own tags, themes, and notes to build reports and extract actionable research insights

UserZoom Pros

UserZoom Cons

Solid platform for conducting traditional moderated research

Heavily reliant on video interview scheduling and qualitative analysis to extract insights

Aimed at extracting qualitative insights from in-depth, one-on-one interviews that span several weeks

Users have reported that the platform can be challenging to navigate, particularly for beginners

Good fit for larger projects involving a small group of specialized researchers

Limited prototype testing functionalities and integrations with popular design tools

Integrates with popular productivity tools like Zoom, Trello or Drift

No option to source and manage your own database of test participants, having to exclusively rely on Panel (which means added costs)

The platform can get quite expensive when scaling research across your team

Classy 1 (vs UserTesting)

Our team transitioned away from UserTesting to Maze at the start of the year, and it's been an invaluable tool for making us more customer-centric in a fast, actionable way. We've reduced the time it takes to run a study from an average of 12 weeks down to just 1 week.

Heidi Brown, Director of Product Design and User Research at Classy

Maze: The scaleable choice for product teams

Maze empowers everyone in product teams to continuously collect expert-level user insights. With the power to round up valuable feedback all in one place, Maze helps you deliver truly customer-centric products.

Gather both quantitative and qualitative feedback through methods like heatmaps, card sorting, and live website prompts

Integrate with leading product design tools like Figma, InVision, AdobeXD, Sketch, and Marvel, as well as other essentials in your toolkit like Slack, Amplitude, and CRM

Create team spaces, assign roles, and work together on mazes from the outset, with projects ranging from user surveys to usability tests

Choose recruitment options that fit your needs, from our Maze Panel powered by Prolific, to your own participant database with Reach, and specific Amplitude cohorts with in-product prompts

UserTesting and UserZoom vs Maze: Main differences

What really sets Maze apart for teams doing research?

Focus of research

Both UserTesting and UserZoom focuses on collecting insights from video interviews and recordings. Maze enables both quantitative and qualititative insights through methods like heatmaps, card sorting, or live website prompts.

Design integrations

Unlike UserTesting and UserZoom, Maze offers direct integrations with popular design tools, such as Figma, Sketch, and InVision to validate designs early on.

Time to insight

It's time-consuming to build reports and extract insights from UserTesting and UserZoom. Maze's visual-rich, automated reports means no precious research time wasted to and a faster arrival at product insights to empower your team.

For product research from A-Z, choose Maze

Whether you’re just getting started or looking to scale your research, Maze will lead you towards always delivering a truly user-centric product.

Why product and design teams choose Maze

Intuitive experience

It’s hard enough to source test participants—you don’t want any more friction to get research campaigns completed. Maze is an easy-to-use platform whose tests can be carried out on any device.

No more time-consuming workflows

Say goodbye to scheduling, scripting, and reviewing moderated interviews. Maze also has no learning curve, scripts, or app installs that only create hurdles in your research.

Prototype testing, done right

Integrate with leading design tools and validate usability across your prototypes with real users, before investing valuable resources.

Works with:

Figma
Sketch
Adobe XD
InVision

Robust, customizable reporting

In tools like UserTesting or UserZoom, you spend hours analyzing data manually to build reports. Maze's reports are automated, visually-rich, and fully customizable. Filter and categorize information in detail to uncover patterns and share valuable insights with stakeholders.

Scaleable research practice

Ultimately, Maze saves time and budget by collecting data without compromising quality. Empower your product team with actionable insights and deliver value to your customers more often.

Classy (2)

"Maze's ease of use has allowed us to run smaller, right-sized studies and eliminate barriers to connecting with customers. This has empowered our team to create better experiences."

Heidi Brown, Director of Product Design and User Research at Classy

Conclusion: Why choose Maze over UserTesting and UserZoom?

By now, you should have a clear sense of all three platforms, from the features they offer to the pros and cons of each. UserTesting, UserZoom, and Maze are great options to conduct research and improve your product by learning with your users. At the end of the day, it comes down to which platform aligns better with your workflow and vision as a team.

Both UserTesting and UserZoom are platforms driven by video-based human insight, and focused on traditional moderated research through in-depth interviews. They still heavily rely on video interview scheduling and manual qualitative analysis to extract insights.

UserTesting and UserZoom may have the edge when it comes to 1-on-1 moderated interviews, but as noted through this page, Maze is the only of these three platforms to have a truly “all-in-one” research solution offering qualitative research methods in pair with a solid quantitative breadth of functionalities. Thus, Maze is a better fit for teams who want to inform everyday product decisions, integrate customer feedback across the entire product development cycle, and empower everyone to learn and deliver value to customers continuously.

No more dead ends in research—bring a customer-focused mindset to your organization

Frequently asked questions

Who is Maze for?

Anyone working in a product team should be empowered to do research—whether you’re a designer, researcher, product manager, or other.

Maze is used by teams that want to empower everyone to collect actionable user insights to make informed decisions, and share learnings across their whole organization.

What’s continuous discovery and why does it benefit my company?

Continuous product research fuels high adoption, activation, and retention—simply put, it enables you to ship more value to your users, and more frequently. Maze empowers anyone who does research to autonomously run expert-level, unmoderated research—facilitating a discovery mindset in product teams so you can build the right product, with your users, for your users.

Can I request a demo?

Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.

Do you have comparisons with other platforms?

Yes. Read on to discover all comparisons of Maze with other platforms.