Platform comparison
Maze vs Ballpark: Which is right for research with your users?
Maze is a Ballpark alternative that helps scale continuous product research across your entire company.

A tale of two platforms
When it comes to research with your users, choosing the right platform can make all the difference to your team. Key points to consider when picking your platform are:
- Is it user-friendly? How easy will this platform be to onboard with my team or organization?
- How versatile is it - does this platform facilitate both quantitative and qualitative research methods?
- How well does this platform integrate with the design tools we use?
- How straightforward is to analyze results and customize insight reports?
Maze and Ballpark are two known product research platforms, but which is the better choice for your organization?
Ballpark helps capture high-quality feedback on questions, marketing copy, designs, and prototypes by using tasks and video.
Maze is an AI-powered platform enabling collection of both qualitative and quantitative insights at an expert-level. It enables testing anything from prototypes to ideas, and to round up valuable user feedback in automated, visual-rich reports that help deliver truly customer-centric products.
Let's take a closer look at both.
Maze vs Ballpark: Overview
Name
Main applications
Price
G2 Rating
Available on
Main applications
Ballpark
Usability testing Online Surveys Copy testing
Free trial Starter plan from $100/month Business plan from $184/month Custom Enterprise plans
4.6/5 out of 10+ reviews
Browsers
Usability testing Online Surveys Copy testing
Maze
Prototype testing Usability testing Participant management
Free plan available Starter Plan from $99/month Custom plans for larger organizations
4.5/5 out of 90+ reviews
Browsers
Prototype testing Usability testing Participant management
Maze vs Ballpark: Main differences
What really sets Maze and Ballpark apart for teams doing research?
Breadth of research methods
Maze not only have more block types than Ballpark, including card sorting and tree testing, it also adds conditional logic to make your research truly customized.
Design integrations
Maze offers deep integrations with leading design tools. Ballpark currently only integrates with Figma and does not allow to set user paths, only a start and final screen.
Reporting functionalities
Reporting in Maze is more robust - categorize information in detail to uncover patterns, review and comment insights with stakeholders directly, and embed the visual-rich report in your productivity tools.
Maze vs Ballpark: Feature comparison
Features
Maze
Ballpark
Maze
Prototype testing
Integrations with design tools
Adobe XD, Axure, Figma, InVision, Sketch
Figma, Marvel
Adobe XD, Axure, Figma, InVision, Sketch
Integrations with productivity tools
Amplitude, Miro, Notion, Slack
Amplitude, Miro, Notion, Slack
Tester panel
Surveys
5-Second testing
Video / screen session recording
Live website testing
Moderated interview analysis
AI functionalities
Tester management database
In-product surveys
Card sorting
Tree testing
Conditional logic
Embed reports
Why product and design teams are making the switch to Maze

Prototype testing, done right
Validate usability across your prototypes directly from leading design tools and track clicks, view heatmaps, and set multiple paths from start to finish goal. All before building and investing valuable resources.
Works with:





Native translation
Break down language barriers
Whether sending targeted discovery campaigns from a diverse recruitment panel or from a curated database of your very own product users, Maze's translation of test pages allow you to reach participants effectively and in their native language.

Maze AI
Embrace the future of user research
Elevate your company's product research with innovative, AI-powered capabilities that enable you to collect more insights, faster, and with more precision than ever before.

Research autonomously, learn together
Data insights are only as valuable as they are understandable. Choose automated research metrics wrapped in visual-rich reports you can customize, filter, collaborate on, and easily embed in your favorite tools.

3x research efficiency
Ultimately, Maze saves time and budget by providing a comprehensive, cost-effective solution to user research. Get the full picture with both detailed quantitative metrics and AI-powered qualitative insights, remove guesswork at scale, and deliver value to your customers more often.

Using Maze has supercharged our product design process and made it possible to drive faster turnaround times, speeding up product iteration and making for a better, faster user experience.
Yuna Akazawa
Product Designer at Braze
By switching to Maze, we've consolidated four tools, including UserTesting, into one. Our workflow has been simplified, and we're saving on budget. We've even been able to extend more licenses across the team at the same cost.
Heidi Brown
Director of Product Design and User Research at Classy
Using Maze has supercharged our product design process and made it possible to drive faster turnaround times, speeding up product iteration and making for a better, faster user experience.
Yuna Akazawa
Product Designer at Braze
By switching to Maze, we've consolidated four tools, including UserTesting, into one. Our workflow has been simplified, and we're saving on budget. We've even been able to extend more licenses across the team at the same cost.
Heidi Brown
Director of Product Design and User Research at Classy
Maze vs Ballpark: Takeaways
At the end of the day, it comes down to which platform aligns better not only with your budget but mainly with your workflow and vision as a team.
Maze is a better fit for those who want to adopt product discovery and research early on and in everyday decisions, such as validating concepts and de-risking designs and prototypes. Maze not only has more question types than Ballpark but also provides advanced branching logic. This allows users to create highly customized and dynamic paths in their tests, depending on respondent answers, and create richer, automated reporting with aggregated insights.
Frequently asked questions
Who is Maze for?
Who is Maze for?
Anyone working in a product team should be empowered to do research—whether you’re a designer, researcher, product manager, or other.
Maze is used by teams that want to empower everyone to collect actionable user insights to make informed decisions, and share learnings across their whole organization.
What kind of teams use Maze?
What kind of teams use Maze?
Maze is used by product, design and research teams that want actionable user insights to make informed decisions with their users, for their users.
Teams from all sizes and industries use Maze, including Financial Services, Travel, Insurance, Technology/Software, Healthcare, and Retail.
What’s continuous discovery and why does it benefit my company?
What’s continuous discovery and why does it benefit my company?
Continuous product research fuels high adoption, activation, and retention—simply put, it enables you to ship more value to your users, and more frequently. Maze empowers anyone who does research to autonomously run expert-level, unmoderated research—facilitating a discovery mindset in product teams so you can build the right product, with your users, for your users.
Does Maze use AI?
Does Maze use AI?
Maze has a breadth of AI-powered functionalities designed to elevate your product research and enabling you to collect more insights, faster, and with more precision than ever before.
Can I request a demo?
Can I request a demo?
Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.
Do you have comparisons with other platforms?
Do you have comparisons with other platforms?
Yes. Read on to discover all comparisons of Maze with other platforms.