Research Platform Comparison

Maze vs Ballpark: Which is right for research with your users?

Maze helps companies build the right products faster by making user insights available at the speed of product development.

Maze vs Ballpark: Which is right for research with your users?

Maze vs Ballpark: Introduction

When it comes to research with your users, choosing the right platform can make all the difference to your team. Maze and Ballpark are two known product research platforms, but which is the better choice for your organization?

Ballpark helps capture high-quality feedback on questions, marketing copy, designs, and prototypes by using tasks and video.

Maze is an AI-first end-to-end platform enabling collection of both qualitative and quantitative insights at an expert-level allowing you to make more confident decisions at the pace of product development. It auto generates reports, analysis and themes allowing you deliver truly customer-centric products.

In this detailed comparison, we’re covering how both these platforms compare to each other in key points such as:

  • User-friendliness - How easy will this platform be to onboard with my team or organization? Will this help democratize our user research?
  • Versatility - Is this a true end-to-end platform? Does it facilitate both quantitative and qualitative research methods? How well does this platform integrate with the design tools we use?
  • Product decision making - How easily and quickly can we analyze results and customize insight reports to make important decisions?

Platform comparison (from G2 user reviews)



Overall rating (G2)

4.5/5 out of 90+ reviews

4.6/5 out of 20+ reviews

Ease of use

9.0 / 10

9.2 / 10

Ease of setup

9.6 / 10

9.5 / 10


  • Free plan available
  • Starter Plan from $125/month
  • Custom Enterprise plans

Maze vs Ballpark: Main differences

What really sets Maze and Ballpark apart for teams doing research?

Type of platform

Type of platform

Maze is an end-to-end research platform that supports both moderated and unmoderated testing, and allows companies to incorporate user feedback into all stages of product development.

Breadth of research methods

Breadth of research methods

Maze offers a wider range of research tasks than Ballpark, including prototype testing and moderated interviews, providing real user experience insights crucial to refine your design or product.

Reporting functionalities

Reporting functionalities

Reporting in Maze is more robust - categorize information in detail to uncover patterns, review and comment insights with stakeholders directly, and embed the visual-rich report in your productivity tools.

Maze vs Ballpark: Feature comparison





Prototype testing

Integrations with design tools

Adobe XD, Axure, Figma, Sketch

Figma, Marvel

Adobe XD, Axure, Figma, Sketch

Integrations with productivity tools

Amplitude, Atlassian, Dovetail, Miro, Notion, Slack

Amplitude, Atlassian, Dovetail, Miro, Notion, Slack

Tester panel


5-Second testing

Video / screen session recording

Live website testing

AI functionalities

Participant management database

In-product surveys

Card sorting

Tree testing

Conditional/branching logic

Embed reports

Automated interview analysis

Moderated interviews

Coming soon

Coming soon

Interview scheduling

Coming soon

Coming soon

Maze vs Ballpark: Takeaways

At the end of the day, it comes down to which platform aligns better not only with your budget but mainly with your workflow and vision as a team.

Maze is a better fit for those who need a blend of qualitative and quantitative research to inform everyday product decisions. With AI-powered tools for both moderated and unmoderated studies integrated within the same platform, Maze has more question types than Ballpark and provides advanced branching logic. This allows users to create highly customized and dynamic paths in their tests, depending on respondent answers, and create richer, automated reporting with aggregated insights.

UX Reporting Metrics and Insights

Adopt a customer-centric mindset with Maze

Get the full picture with both detailed quantitative metrics and AI-powered qualitative insights, remove guesswork at scale, and deliver value to your customers more often.

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Why product and design teams choose Maze over Ballpark

Prototype testing, done right

Prototype testing, done right

Integrate with leading design tools and validate usability across your prototypes with real users, from click tracking to multiple user path goals. All before investing valuable resources.

Works with:

Figma Integration
Adobe XD
Robust, customizable reporting

Robust, customizable reporting

Maze's reports are automated, visually-rich, and fully customizable. Filter and categorize information in detail to uncover patterns and share valuable insights with stakeholders.

Automated Interview Reports with AI - Maze

Maze AI

The future of user research

Elevate your company's product research with innovative, AI-powered capabilities that enable you to collect more insights, faster, and with more precision than ever before.

Frequently asked questions

How can I start using Maze?

Feel free to signup for a free account at Maze to play around with the platform. If you still have questions about how Maze works or how it can help your organization, get in touch with our product experts.

Who is Maze for?

Anyone working in a product team should be empowered to do research—whether you’re a designer, researcher, product manager, or other.

Maze is used by teams that want to empower everyone to collect actionable user insights to make informed decisions, and share learnings across their whole organization.

What kind of teams use Maze?

Maze is used by product, design and research teams that want actionable user insights to make informed decisions with their users, for their users.

Teams from all sizes and industries use Maze, including Financial Services, Travel, Insurance, Technology/Software, Healthcare, and Retail.

Does Maze use AI?

Maze has a breadth of AI-powered functionalities designed to elevate your product research and enabling you to collect more insights, faster, and with more precision than ever before.

Can I request a demo?

Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.

Bring a customer-focused mindset to your organization

Maze gives product teams a scalable way to uncover user insights at speed and feed them across the entire product development cycle.

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