Platform comparison

Maze vs Optimal Workshop: Which is right for research with your users?

Maze is a Optimal Workshop alternative that helps scale continuous product research across your entire company.

Maze vs Optimal Workshop: Which is right for research with your users?

Maze vs Optimal Workshop: Introduction

When it comes to research with your users, choosing the right platform can make all the difference to your team. Optimal Workshop and Maze are two popular research platforms in the market, but which is the better choice for your organization?

Optimal Workshop helps organizations build more intuitive and successful digital experiences through a UX research suite of tools focused heavily on information architecture tasks like card sorting and tree testing.

Maze is an AI-powered platform enabling collection of both qualitative and quantitative insights at an expert-level. It enables testing anything from prototypes to ideas, and to round up valuable user feedback in automated, visual-rich reports that help deliver truly customer-centric products.

In this detailed comparison, we’re covering how both these platforms compare to each other in key points such as:

  • User-friendliness - how easy will this platform be to onboard with my team or organization?
  • Versatility - does this platform facilitate both quantitative and qualitative research methods?
  • Workflow - how well does this platform integrate with the design tools we use
  • Data enablement - how straightforward is to analyze results and customize insight reports?

Platform comparison


Optimal Workshop

Overall rating (G2)

4.5/5 out of 90+ reviews

4.5/5 out of 10+ reviews

Ease of setup

9.6 / 10


Product direction

8.4 / 10

7.7 / 10


  • Free to start
  • Pro Plan from $208/month
  • Team Plan from $191/user/month
  • Custom Enterprise plans

Maze vs Optimal Workshop: Main differences

What really sets Maze and Optimal Workshop apart for teams doing research?

One tool vs many

One tool vs many

Unlike Optimal Workshop, which requires using different tools for each task, Maze offers a comprehensive user testing in a single platform, which makes it easier to manage and share insights.

Breadth of research methods

Breadth of research methods

Maze offers a wider range of research tasks than Optimal Workshop, including prototype testing and website testing, providing real user experience insights crucial to refine your design or product.

Design integrations

Design integrations

Optimal Workshop does not integrate with design tools (you can only upload images). Maze offers full integrations with popular design tools, such as Figma, Sketch, and InVision to validate designs early on.

Maze vs Optimal Workshop: Feature comparison



Optimal Workshop


Tester panel

Participant management database


Tree testing


Card sorting

Moderated interview analysis

First-click testing

Video / screen session recording

Prototype testing

Integrations with design tools

Adobe XD, Axure, Figma, InVision, Sketch

Adobe XD, Axure, Figma, InVision, Sketch

Integrations with productivity tools

Amplitude, Miro, Notion, Slack

Amplitude, Miro, Notion, Slack

5-Second testing

In-product surveys

Live website testing

Conditional/branching logic

Automated themes (AI)

Sentiment analysis (AI)

Perfect question (AI)

Maze vs Optimal Workshop: Takeaways

At the end of the day, it comes down to which platform aligns better not only with your budget, but also with your workflow and vision as a team.

Optimal Workshop focuses on extracting detailed insights from information architecture research like advanced card sorts.

On the other hand, Maze is a more holistic, comprehensive research solution, aggregating a wide range of AI-powered functionalities for teams who want to are looking to collect both quantitative and qualitative insights. Apart from being a more affordable option if you're hiring from a panel, its superior prototype features and integrations allow to validate concepts and de-risking designs early on and save resources on the long run.

UX Reporting Metrics and Insights

3x user research efficiency

Save time and budget with Maze, a comprehensive, cost-effective solution to user research. Get the full picture with both detailed quantitative metrics and AI-powered qualitative insights, remove guesswork at scale, and deliver value to your customers more often.

Why product and design teams are making the switch to Maze

Run research on live flows, features, and experiences

Live website testing

Run research on live flows, features, and experiences

Maze offers a wider range of research tasks for everyday use, including Live Website Testing, providing real user experience insights which are crucial for refining your design or product.

Robust, customizable reporting

Robust, customizable reporting

Data insights are only as valuable as they are understandable and easy to work with. Maze's reports are visual-rich, automated, and fully customizable. Filter and categorize information in detail to uncover patterns and share valuable insights with stakeholders.

Prototype testing, done right

Prototype testing, done right

Integrate with leading design tools to record sessions and set journey paths on your prototypes. Validate usability across your designs with real users, before investing valuable resources.

Works with:

Figma Integration
Adobe XD
Automated Interview Summary with AI - Maze

Maze AI

Embrace the future of user research

Elevate your company's product research with innovative, AI-powered capabilities that enable you to collect more insights, faster, and with more precision than ever before.

Amplify your customer voice through product discovery

Frequently asked questions

How can I start using Maze?

Feel free to signup for a free account at Maze to play around with the platform. If you still have questions on the ROI Maze can bring your organization, get in touch with our product experts to better discuss your needs.

Who is Maze for?

Anyone working in a product team should be empowered to do research—whether you’re a designer, researcher, product manager, or other.

Maze is used by teams that want to empower everyone to collect actionable user insights to make informed decisions, and share learnings across their whole organization.

What kind of teams use Maze?

Maze is used by product, design and research teams that want actionable user insights to make informed decisions with their users, for their users.

Teams from all sizes and industries use Maze, including Financial Services, Travel, Insurance, Technology/Software, Healthcare, and Retail.

What’s continuous discovery and why does it benefit my company?

Continuous product research fuels high adoption, activation, and retention—simply put, it enables you to ship more value to your users, and more frequently. Maze empowers anyone who does research to autonomously run expert-level, unmoderated research—facilitating a discovery mindset in product teams so you can build the right product, with your users, for your users.

Does Maze use AI?

Maze has a breadth of AI-powered functionalities designed to elevate your product research and enabling you to collect more insights, faster, and with more precision than ever before.

Can I request a demo?

Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.

Do you have comparisons with other platforms?

Yes. Read on to discover all comparisons of Maze with other platforms.