Comparing research platforms

Maze vs. Sprig

Maze, a Sprig alternative, helps companies build the right products faster by making user insights available at the speed of product development.

Maze vs. Sprig

Maze vs. Sprig: Introduction

When it comes to research with your users, choosing the right platform can make all the difference to your team. Sprig and Maze are two popular research platforms in the market, but which is the better choice for your organization?

Sprig is a product research platform helping companies capture and analyze user feedback primarily through live intercept testing for real-time insights.

Maze is an AI-first end-to-end platform enabling collection of both qualitative and quantitative insights at an expert-level allowing you to make more confident decisions at the pace of product development. It auto generates reports, analysis and themes allowing you to collect and share insights faster.

In this detailed comparison, we’re covering how both these platforms compare to each other in key points such as:

  • User-friendliness - How easy will this platform be to onboard with my team or organization? Will this help democratize our user research?
  • Versatility - Is this a true end-to-end platform? Does it facilitate both quantitative and qualitative research methods? How well does this platform integrate with the design tools we use?
  • Product decision making - How easily and quickly can we analyze results and customize insight reports to make important decisions?

Platform comparison (from G2 user reviews)

Maze

Sprig

Overall rating (G2)

4.5/5 out of 90+ reviews

4.5/5 out of 40+ reviews

Ease of use

9.0 / 10

8.8 / 10

Ease of setup

9.6 / 10

9.0 / 10

Pricing

  • Free plan available
  • Starter Plan from $175/month
  • Custom Enterprise plans

Maze vs. Sprig: Main differences

What really sets Maze and Sprig apart for teams doing research?

Breadth of research methods

Breadth of research methods

Sprig has more limited survey question types. Maze offers a more varied range of usability testing options, including card sort, prototype test, tree test, and opinion scale.

Reporting functionalities

Reporting functionalities

Reporting in Maze is far more robust—categorize information in detail to uncover patterns, review and comment insights with stakeholders directly, and embed the visually-rich report in your productivity tools.

Research democratization

Research democratization

Maze is an enterprise-ready, user-friendly platform, enabling every designer, product team, and researcher company-wide to make product decisions based on user insights.

Maze vs. Sprig: Feature comparison

Features

maze logo

Sprig

Maze

Integrations with design tools

Adobe XD, Axure, Figma, Sketch

Figma

Adobe XD, Axure, Figma, Sketch

Tester panel
Participant management database
Surveys
In-product surveys
Prototype testing
Automated interview analysis
Video / screen session recording
Live website testing
Live mobile testing
Tree testing
Heatmaps
Card sorting
Conditional/branching logic
Automated reports
Granular reporting
User interviews
Integration with video conferencing apps

Google Meet, Microsoft Teams, Zoom

Google Meet, Microsoft Teams, Zoom

Interview scheduling

Maze vs. Sprig: Takeaways

At the end of the day, it comes down to which platform aligns better not only with your budget, but with your workflow and vision as a team.

If you're mostly looking to collect real-time feedback, Sprig provides an easy way to launch microsurveys and collect real-time user feedback in your product.

On the other hand, Maze is an intuitive, cost-effective choice for teams who need a blend of qualitative and quantitative research to inform everyday product decisions. With AI-powered tools for both moderated and unmoderated studies integrated within the same platform, Maze gives product teams a scalable way to uncover user insights at speed and feed them across the entire product development cycle.

UX Reporting Metrics and Insights

Adopt a customer-centric mindset with Maze

Get the full picture with both detailed quantitative metrics and AI-powered qualitative insights, remove guesswork at scale, and deliver value to your customers more often.

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Why product and design teams choose Maze over Sprig

Prototype testing, done right

Prototype testing, done right

Integrate with leading design tools and validate usability across your prototypes with real users, from click tracking to multiple user path goals. All before investing valuable resources.

Works with:

Figma Integration
Sketch
Adobe XD
Robust, customizable reporting

Robust, customizable reporting

Maze's reports are automated, visually-rich, and fully customizable. Filter and categorize information in detail to uncover patterns and share valuable insights with stakeholders.

Integrated participant management

Participant management

Integrated participant management

Pull in people from your own product toolstack, build your own research participant database, and understand your users at a much deeper level. Like a CRM - just for product research.

Automated Interview Summary with AI - Maze

Maze AI

The future of user research

Elevate your company's product research with innovative, AI-powered capabilities that enable you to collect more insights, faster, and with more precision than ever before.

Frequently asked questions

Why choose Maze over Sprig for user research?

Product managers, designers, and researchers pick Maze over Sprig for several reasons:

  1. Maze is more intuitive & user-friendly. It allows for easy rollout and adoption at all levels - even some more complex functionalities like testing design prototypes is more straightforward.
  2. Maze is a truly all-in-one research platform. It balanced quantitative and qualitative insights better by incorporating quantitative (time on task, completion/abandonment/error/etc rates) and behavioral usability data (clickstreams and heatmaps).
  3. Maze has a more robust reporting. Maze's reports are automated, visually-rich, and fully customizable. One can filter and categorize information in detail to uncover patterns and share valuable insights with stakeholders.

How can I start using Maze?

You can get started with Maze by signing up for a free account—no credit card needed. It’s a quick way to explore the platform and run your first study. If you’re looking for a tailored walkthrough or want to see how Maze fits into your team’s workflow, you can also book a demo with our team.

Who is Maze for?

Maze is built for product teams, UX researchers, designers, and anyone involved in making user-informed decisions. Whether you're part of a startup running lean tests or an enterprise scaling research across departments, Maze gives you the tools to collect insights quickly, collaborate easily, and deliver better experiences.

What kind of teams use Maze?

Maze is used by product, design, research, and marketing teams at companies of all sizes—from early-stage startups to global enterprises. It’s especially valuable for teams practicing continuous discovery, looking to scale research, or aiming to democratize insights across functions. Whether you're validating prototypes, testing live flows, or running interviews, Maze supports cross-functional teams working to build better products.

Does Maze use AI?

Maze has a breadth of AI-powered functionalities designed to elevate your product research and enabling you to collect more insights, faster, and with more precision than ever before.

Can I request a demo?

Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.

Bring a customer-focused mindset to your organization

Maze gives product teams a scalable way to uncover user insights at speed and feed them across the entire product development cycle.