Platform comparison

Maze vs Sprig

Maze is a Sprig alternative that helps scale continuous product research across your entire company.

Maze vs Sprig

Maze vs Sprig: Introduction

When it comes to research with your users, choosing the right platform can make all the difference to your team. Sprig and Maze are two popular research platforms in the market, but which is the better choice for your organization?

Sprig is a product research platform helping companies capture and analyze user feedback primarily through live intercept testing for real-time insights.

Maze is an AI-powered platform enabling collection of both qualitative and quantitative insights at an expert-level. It enables testing anything from prototypes to ideas, and to round up valuable user feedback in automated, visual-rich reports that help deliver truly customer-centric products.

In this detailed comparison, we’re covering how both these platforms compare to each other in key points such as:

  • User-friendliness - how easy will this platform be to onboard with my team or organization?
  • Versatility - does this platform facilitate both quantitative and qualitative research methods?
  • Workflow - how well does this platform integrate with the design tools we use
  • Data enablement - how straightforward is to analyze results and customize insight reports?

Platform comparison



Overall rating (G2)

4.5/5 out of 90+ reviews

4.5/5 out of 40+ reviews

Ease of use

9.0 / 10

8.8 / 10

Ease of setup

9.6 / 10

9.0 / 10


  • Free plan available
  • Starter Plan from $175/month
  • Custom Enterprise plans

Maze vs Sprig: Main differences

What really sets Maze and Sprig apart for teams doing research?

Breadth of research methods

Breadth of research methods

Sprig has more limited survey question types. Maze offers a more varied range of usability testing options, including card sort, prototype test, tree test, and opinion scale.

Design integrations

Design integrations

Unlike Sprig, Maze offers deep integrations with popular design tools, such as Figma, Sketch, and InVision to validate designs early on.

Reporting functionalities

Reporting functionalities

Reporting in Maze is far more robust—categorize information in detail to uncover patterns, review and comment insights with stakeholders directly, and embed the visually-rich report in your productivity tools.

Maze vs Sprig: Feature comparison





Tester panel

Participant management database


In-product surveys

Prototype testing

Moderated interview analysis

Video / screen session recording

Tree testing


Card sorting

Conditional/branching logic

Automated reports

Granular reporting

Maze vs Sprig: Takeaways

At the end of the day, it comes down to which platform aligns better not only with your budget, but with your workflow and vision as a team.

If you're mostly looking to collect real-time feedback, Sprig provides an easy way to launch microsurveys and collect real-time user feedback in your product.

On the other hand, Maze is a more holistic, comprehensive research solution, aggregating a wide range of AI-powered functionalities for both moderated and unmoderated research. The data output is also more robust. With Maze, you can filter and categorize insights in beautiful data-driven reports, and enable a mindset of continuous discovery and improvement.

Why product and design teams are making the switch to Maze

UX Reporting Metrics and Insights

3x user research efficiency

Save time and budget with Maze, a comprehensive, cost-effective solution to user research. Get the full picture with both detailed quantitative metrics and AI-powered qualitative insights, remove guesswork at scale, and deliver value to your customers more often.

Prototype testing, done right

Prototype testing, done right

Integrate with leading design tools and validate usability across your prototypes with real users, from click tracking to multiple user path goals. All before investing valuable resources.

Works with:

Figma Integration
Adobe XD
Automated Interview Summary with AI - Maze

Maze AI

Embrace the future of user research

Elevate your company's product research with innovative, AI-powered capabilities that enable you to collect more insights, faster, and with more precision than ever before.

Integrated participant management

Participant management

Integrated participant management

Pull in people from your own product toolstack, build your own research participant database, and understand your users at a much deeper level. Like a CRM - just for product research.

Robust, customizable reporting

Robust, customizable reporting

Data insights are only as valuable as they are understandable. Maze's reports are automated, visually rich, and fully customizable. Plus, you can easily embed them in your favorite tools.

Amplify your customer voice through product discovery

Frequently asked questions

How can I start using Maze?

Feel free to signup for a free account at Maze to play around with the platform. If you still have questions on the ROI Maze can bring your organization, get in touch with our product experts to better discuss your needs.

Who is Maze for?

Anyone working in a product team should be empowered to do research—whether you’re a designer, researcher, product manager, or other.

Maze is used by teams that want to empower everyone to collect actionable user insights to make informed decisions, and share learnings across their whole organization.

What kind of teams use Maze?

Maze is used by product, design and research teams that want actionable user insights to make informed decisions with their users, for their users.

Teams from all sizes and industries use Maze, including Financial Services, Travel, Insurance, Technology/Software, Healthcare, and Retail.

What’s continuous discovery and why does it benefit my company?

Continuous product research fuels high adoption, activation, and retention—simply put, it enables you to ship more value to your users, and more frequently. Maze empowers anyone who does research to autonomously run expert-level, unmoderated research—facilitating a discovery mindset in product teams so you can build the right product, with your users, for your users.

Does Maze use AI?

Maze has a breadth of AI-powered functionalities designed to elevate your product research and enabling you to collect more insights, faster, and with more precision than ever before.

Can I request a demo?

Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.

Do you have comparisons with other platforms?

Yes. Read on to discover all comparisons of Maze with other platforms.