Who uses Maze?
Teams that want actionable user insights to make informed decisions.
Teams that work together throughout the product development process.
Teams that want to empower everyone to collect insights, quickly.
Teams that want to share learnings across the organization.
A faster, easier way to do research
UserZoom was made for traditional research, relying on 1-on-1 moderated sessions or unmoderated recordings which typically span weeks, draining resources and making insights difficult to share. We believe user insights shouldn’t be siloed and learning shouldn’t be slow. Maze empowers everyone to source and access invaluable user insights—putting data in the hands of the many.
Spend zero time analyzing hours of playback
Get actionable insights without video. UserZoom relies on video recordings to collect responses, which means more time invested in analyzing responses. Capture insights remotely with users via a URL and see quantitative results transform into actionable insights with most mazes completed within 3 hours.
Make confident product decisions. Meet rapid testing.
With Maze, you can test anything from prototypes to concepts and copy, or round up user feedback—all in one place. It's remote testing that transforms user responses into quantitative metrics you can act on, instantly.
Access automated analytics in your Maze Report
Unlike UserZoom, where reports are built through creating your own tags, themes and notes; Maze analytics are visual, automated and beautifully designed. Your test results automatically generate a Maze Report made up of slides showcasing responses as quantitative data. Then share, hold stakeholder discussion in Comments and make it your own with summaries and customization.
Measure the success of prototype tasks and analyze alternative user paths.
Make core improvements to your designs with metrics like misclicks and time-on-screen leading you towards success.
Learn more about expected (and unexpected) user behavior from heatmaps and discover how users navigate your prototypes.
Capture your product’s usability with a unique score to help guide your future improvements.
Experience real unmoderated testing for teams
UserZoom restricts the number of studies you can run at one time to 3. Maze keeps teams moving with unlimited active projects for Enterprise and 10 for Pro and Team plan users. Simply invite Editors, Collaborators, and Viewers to create, review, and test together, with no limitations to how much you can learn.
"Using Maze has supercharged our product design process and made it possible to drive faster turnaround times, speeding up product iteration and making for a better, faster user experience."
Yuna Akazawa, Product Designer at Braze
Remove limitations on the number of testers
UserZoom limits your panel testers, which leaves you no wiggle room when it comes to low-quality responses. Get unlimited testers with Maze and get the insights you need. After all, 10 testers will identify as many as 95% of problems, while 5 testers find as few as 55%.
Create a better tester experience
Reach your users where ever they are, whenever works best for them. UserZoom requires scheduling and adds pre-test tutorials to every tester session. Maze tests can be carried out on any device, require no learning curve, and is void of unnecessary third-party branding or tutorials that waste yours or your tester's time.