Platform comparison

Maze vs UserZoom: Which is right for research with your users?

Maze is a UserZoom alternative that helps scale continuous product research across your entire company.

A tale of two platforms

When it comes to research with your users, choosing the right platform can make all the difference to your team. Key points to consider when picking your platform are:

  • How does this platform facilitate quantitative research?
  • How well does this platform integrate with my design tools?
  • How easy will this platform be to onboard with my team or organization?

Maze and UserZoom are two of the leading platforms in the market, but which is the better choice for you?

Maze empowers everyone in product teams to continuously collect user insights at an expert-level. It enables testing anything from prototypes to ideas, and allows you to round up valuable user feedback to help deliver truly customer-centric products—all in one place.

UserZoom is a platform helping teams make user-centric decisions and create digital experiences customers will love. It was built for traditional moderated research through in-depth interviews, and still heavily relies on video interview scheduling and qualitative analysis to extract insights.

Let's take a closer look at both.

Maze vs UserZoom: Overview


Main focus


G2 Rating

Available on

Main focus


Moderated interviews Research repository

Free to start Custom Enterprise plans

4.2/5 out of 130+ reviews


Moderated interviews Research repository


Quantitative research Prototype testing Usability testing

Free to start Pro Plan from $75/month Custom Enterprise plans

4.5/5 out of 90+ reviews


Quantitative research Prototype testing Usability testing

Maze vs UserZoom: Main differences

What really sets Maze and UserZoom apart for teams doing research?

Focus of research

UserZoom focuses on collecting insights from video interviews and recordings. Maze enables both quantitative and qualitative insights through methods like heatmaps, card sorting, or live website prompts.

Design integrations

Unlike UserZoom, Maze offers direct integrations with popular design tools, such as Figma, Sketch, and InVision to validate designs early on.

Automated, custom reporting

UserZoom relies on creating your own tags, themes, and notes to build reports. Maze Reports are automated, visually-rich, and fully customizable before sharing or embedding in your favorite tools.

UserZoom: Solid moderated testing for specialist researchers

UserZoom Pros

UserZoom Cons

Solid platform for conducting traditional moderated research

Heavily reliant on video interview scheduling and qualitative analysis to extract insights

Aimed at extracting qualitative insights from in-depth, one-on-one interviews that span several weeks

Users have reported that the platform can be challenging to navigate, particularly for beginners

Suited for larger individual projects with a small group of specialized researchers

The video interview scheduling process can be complicated and requires more time and resources than other research methods

The platform can get quite expensive when scaling research across your team

Maze: The scaleable choice for product teams

Maze empowers everyone in product teams to continuously collect expert-level user insights. With the power to round up valuable feedback all in one place, Maze helps you deliver truly customer-centric products.

Gather both quantitative and qualitative feedback through methods like heatmaps, card sorting, and live website prompts

Integrate with leading product design tools like Figma, InVision, AdobeXD, and Sketch, as well as other essentials in your toolkit like Slack, Amplitude, and CRM

Create team spaces, assign roles, and work together on mazes from the outset, with projects ranging from user surveys to usability tests

Choose recruitment options that fit your needs, from our Maze Panel powered by Prolific, to your own participant database with Reach, and specific Amplitude cohorts with in-product prompts

Maze vs UserZoom: Feature comparison





Tester panel

Video / screen session recording


Tree testing

5-Second testing

Card sorting


Moderated interview analysis

Prototype testing

Deep integrations with design tools

Adobe XD, Figma, InVision, Sketch

Adobe XD, Figma, InVision, Sketch

In-product surveys

Tester management database

Conditional logic

Live website testing

Classy (2)

"Maze's ease of use has allowed us to run smaller, right-sized studies and eliminate barriers to connecting with customers. This has empowered our team to create better experiences."

Heidi Brown, Director of Product Design and User Research at Classy

For product research from A-Z, choose Maze

Whether you’re just getting started or looking to scale your research, Maze will lead you towards delivering a truly user-centric product.

Why product and design teams are choosing Maze over UserZoom

Intuitive & user-friendly

It’s hard enough to source test participants, you don’t want any more friction to get research campaigns completed. Maze is an easy-to-use platform whose tests can be carried out on any device.

Better tester experience

Tools like UserZoom requires scheduling and adds pre-test tutorials to every tester session. Maze tests can be carried out on any device, require no learning curve, scripts or tutorials that waste everyone's time.

Prototype testing, done right

Integrate with leading design tools and validate usability across your prototypes with real users, from click tracking to multiple user path goals. All before investing valuable resources.

Works with:

Adobe XD

Faster time-to-insight

No more spending hours managing and analyzing data manually. You can filter and categorize information in detail to uncover specific patterns on Maze visual, automated reports. Then, collaborate with your team before sharing with stakeholders.

Scaleable research practice

Ultimately, Maze saves time and budget collecting data without compromising quality. Empower your product team with actionable insights and deliver value to your customers more often.

Maze vs UserZoom: Takeaways

Both Maze and UserZoom are great options to conduct research and improve your product by learning with your users. At the end of the day, it comes down to which platform aligns better not only with your budget but mainly with your workflow and vision as a team.

UserZoom focuses on deeper, traditional research aimed at extracting qualitative insights from 1-on-1 moderated interviews. It typically spans weeks and requires investing a lot of time to collect and share insights. This type of research is more tailored to larger individual in-depth projects, performed by fewer, specialized researchers.

On the other hand, if your team values agile decision-making and continuous discovery, Maze’s suite of tools and integrations is the right option. It enables teams who want to inform smaller everyday decisions to adopt a mindset of continuous discovery and improvement, making it a more intentional choice to scale testing and research across your organization.

No more dead ends in research—bring a customer-focused mindset to your organization

Frequently asked questions

Who is Maze for?

Anyone working in a product team should be empowered to do research—whether you’re a designer, researcher, product manager, or other.

Maze is used by teams that want to empower everyone to collect actionable user insights to make informed decisions, and share learnings across their whole organization.

What kind of teams use Maze?

Maze is used by product, design and research teams that want actionable user insights to make informed decisions with their users, for their users.

Teams from all sizes and industries use Maze, including Financial Services, Travel, Insurance, Technology/Software, Healthcare, and Retail.

What’s continuous discovery and why does it benefit my company?

Continuous product research fuels high adoption, activation, and retention—simply put, it enables you to ship more value to your users, and more frequently. Maze empowers anyone who does research to autonomously run expert-level, unmoderated research—facilitating a discovery mindset in product teams so you can build the right product, with your users, for your users.

Can I request a demo?

Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.

Do you have comparisons with other platforms?

Yes. Read on to discover all comparisons of Maze with other platforms.