Maze vs UserZoom

Maze gets user insights, into more hands, more often

Fuel decisions with actionable user insights throughout the product development process; all with less time and resource requirements than UserZoom.

Who uses Maze?

Agile

Agile

Teams that want actionable user insights to make informed decisions.

Collaborative

Collaborative

Teams that work together throughout the product development process.

Aspirational

Aspirational

Teams that want to empower everyone to collect insights, quickly.

Cross-functional

Cross-functional

Teams that want to share learnings across the organization.

A faster, easier way to do research

UserZoom was made for traditional research, relying on 1-on-1 moderated sessions or unmoderated recordings which typically span weeks, draining resources and making insights difficult to share. We believe user insights shouldn’t be siloed and learning shouldn’t be slow. Maze empowers everyone to source and access invaluable user insights—putting data in the hands of the many.

Spend zero time analyzing hours of playback

Get actionable insights without video. UserZoom relies on video recordings to collect responses, which means more time invested in analyzing responses. Capture insights remotely with users via a URL and see quantitative results transform into actionable insights with most mazes completed within 3 hours.

Make confident product decisions. Meet rapid testing.

With Maze, you can test anything from prototypes to concepts and copy, or round up user feedback—all in one place. It's remote testing that transforms user responses into quantitative metrics you can act on, instantly.

Access automated analytics in your Maze Report

Unlike UserZoom, where reports are built through creating your own tags, themes and notes; Maze analytics are visual, automated and beautifully designed. Your test results automatically generate a Maze Report made up of slides showcasing responses as quantitative data. Then share, hold stakeholder discussion in Comments and make it your own with summaries and customization.

Metrics include:

Success rates

Success rates

Measure the success of prototype tasks and analyze alternative user paths.

Design Metrics

Design Metrics

Improve your design with data for success rates, time on screen, misclicks, and more.

Heatmaps

Heatmaps

View user behavior as visual heatmaps and understand how users are navigating your prototypes.

Usability Score

Usability Score

Extract value from results at a glance with a unique, summarized usability score.

Experience real unmoderated testing for teams

UserZoom restricts the number of studies you can run at one time to 3. Maze keeps teams moving with unlimited active projects for Enterprise and 10 for Pro and Team plan users. Simply invite Editors, Collaborators, and Viewers to create, review, and test together, with no limitations to how much you can learn.

braze logo

"Using Maze has supercharged our product design process and made it possible to drive faster turnaround times, speeding up product iteration and making for a better, faster user experience."

Yuna Akazawa, Product Designer at Braze

Remove limitations on the number of testers

UserZoom limits your panel testers, which leaves you no wiggle room when it comes to low-quality responses. Get unlimited testers with Maze and get the insights you need. After all, 10 testers will identify as many as 95% of problems, while 5 testers find as few as 55%.

Create a better tester experience

Reach your users where ever they are, whenever works best for them. UserZoom requires scheduling and adds pre-test tutorials to every tester session. Maze tests can be carried out on any device, require no learning curve, and is void of unnecessary third-party branding or tutorials that waste yours or your tester's time.

Go quantitative and get more actionable insights, more often, with Maze