Comparing research platforms

Maze vs UserZoom: Which is right for research with your users?

Maze is a UserZoom alternative that helps companies build the right products faster by making user insights available at the speed of product development.

Maze vs UserZoom: Which is right for research with your users?

Maze vs UserZoom: Introduction

When it comes to research with your users, choosing the right platform can make all the difference to your team. Between UserZoom and Maze, which is the better choice for your team?

UserZoom was a mixed-method UX insights platform that in 2023 was acquired by UserTesting.

Maze is an AI-first end-to-end platform enabling collection of both qualitative and quantitative insights at an expert-level allowing you to make more confident decisions at the pace of product development. It auto generates reports, analysis and themes allowing you to collect and share insights faster.

In this detailed comparison, we’re covering how both these platforms compare to each other in key points such as:

  • User-friendliness - How easy will this platform be to onboard with my team or organization? Will this help democratize our user research?
  • Versatility - Is this a true end-to-end platform? Does it facilitate both quantitative and qualitative research methods? How well does this platform integrate with the design tools we use?
  • Product decision making - How easily and quickly can we analyze results and customize insight reports to make important decisions?

Platform comparison (from G2 reviews)



Overall rating (G2)

4.5/5 out of 90+ reviews

4.2/5 out of 140+ reviews

Ease of use

9.0 / 10

7.8 / 10

Ease of setup

9.6 / 10

7.8 / 10

Quality of Support

8.6 / 10

8.1 / 10

Product direction

8.4 / 10

6.9 / 10


  • Custom Enterprise plans

Maze vs UserZoom: Main differences

What really sets Maze and UserZoom apart for teams doing research?

Type of platform

Type of platform

Unlike UserZoom, Maze is an end-to-end research platform that supports both moderated and unmoderated testing natively, and allows companies to incorporate user feedback into all stages of product development.

Tester experience

Tester experience

It’s hard enough to source test participants, you don’t want any more friction to get research campaigns completed. While tools like UserZoom require an extension download, Maze tests require no learning curve, scripts or tutorials that waste everyone's time.

Automated, custom reporting

Automated, custom reporting

UserZoom relies on creating your own tags, themes, and notes to build reports. Maze Reports are automated, visually-rich, and fully customizable before sharing or embedding in your favorite tools.

Maze vs UserZoom: Feature comparison





Tester panel

Video / screen session recording


Tree testing

5-Second testing

Card sorting


Prototype testing

Integrations with design tools

Adobe XD, Axure, Figma, Sketch

Adobe XD, Axure, Figma, Sketch

Automated interview analysis

Interview scheduling

Coming soon

Coming soon

Moderated interviews

Coming soon

Coming soon

In-product surveys

Participant management database

Live website testing

Automated reports

Granular reporting

Maze vs UserZoom: Takeaways

At the end of the day, it comes down to which platform aligns better not only with your budget but mainly with your workflow and vision as a team.

UserZoom focuses on deeper, traditional research aimed at extracting qualitative insights from 1-on-1 moderated interviews. This has been enhanced following their merger with UserTesting, although technically it can take years before technically merging the two platforms to provide a seamless, integrated experience. Studies typically spans weeks and because of a heavy manual process in reporting, it requires investing a lot of time to collect and share insights.

On the other hand, if your team values agile decision-making and continuous discovery, Maze’s cost-effective suite of tools and functionalities is a more intentional choice. The blend of qualitative and quantitative research through AI-powered tools for both moderated and unmoderated studies integrated within the same platform gives Maze an advantage when it comes to uncover user insights at speed and feed them across the entire product development cycle.

UX Reporting Metrics and Insights

Adopt a customer-centric mindset with Maze

Get the full picture with both detailed quantitative metrics and AI-powered qualitative insights, remove guesswork at scale, and deliver value to your customers more often.

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Why do product and design teams choose Maze over UserZoom/UserTesting?

Intuitive & user-friendly

Intuitive & user-friendly

Don't slow down your research workflows. Maze is an easy-to-use platform whose tests can be carried out on any device, offering a breadth of research methods that anyone in your team can quickly learn to put live.

Prototype testing, done right

Prototype testing, done right

Integrate with leading design tools and validate usability across your prototypes with real users, before investing valuable resources.

Works with:

Figma Integration
Adobe XD
Robust, customizable reporting

Robust, customizable reporting

In tools like UserZoom and UserTesting, you spend hours analyzing data manually to build reports. Maze's reports are automated, visually-rich, and fully customizable. Filter and categorize information in detail to uncover patterns and share valuable insights with stakeholders.

Automated Interview Summary with AI - Maze

Research democratization

Maze excels in providing an all-in-one, cost-effective solution to scale research workflows. Get the full picture with both detailed quantitative metrics and AI-powered qualitative insights and deliver value to customers faster.

Frequently asked questions

How can I start using Maze?

Feel free to signup for a free account at Maze to play around with the platform. If you still have questions about how Maze works or how it can help your organization, get in touch with our product experts.

Who is Maze for?

Anyone working in a product team should be empowered to do research—whether you’re a designer, researcher, product manager, or other.

Maze is used by teams that want to empower everyone to collect actionable user insights to make informed decisions, and share learnings across their whole organization.

What kind of teams use Maze?

Maze is used by product, design and research teams that want actionable user insights to make informed decisions with their users, for their users.

Teams from all sizes and industries use Maze, including Financial Services, Travel, Insurance, Technology/Software, Healthcare, and Retail.

Can I request a demo?

Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.

Bring a customer-focused mindset to your organization

Maze gives product teams a scalable way to uncover user insights at speed and feed them across the entire product development cycle.

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