Research platform comparison

Userlytics vs UserTesting

See how Userlytics and UserTesting compare to each other (and to Maze) to help you decide which is the better fit for research with your users.

Maze | UX Research Platform

When it comes to research with your users, choosing the right platform can make all the difference to your team. Userlytics and UserTesting are two popular platform choices for user research, but which is the better choice for your organization?

In this side-by-side comparison that includes pricing, features, and customer reviews, we’re also going to cover Maze, so you can clearly see how Userlytics and UserTesting not only compare to each other, but also to a leading platforms in the market.

Userlytics vs UserTesting: Key insights

What Userlytics and UserTesting have in common

Where Userlytics and UserTesting are different

Designed to extract deep qualitative insights from in-depth, one-on-one interviews that span several weeks

With 2 million participants, Userlytics has a slightly bigger panel of participants

Fit for larger individual projects with a small group of specialized researchers

UserTesting allows to manage your own database of test participants, avoiding having to exclusively rely on Panel (which means added costs)

Users have reported that the platform can be challenging to navigate, particularly on learning phase

UserTesting has integrations with more productivity tools like Slack, Outlook, and Google Calendar

In tools like UserTesting or Userlytics, you are forced to spend hours analyzing data manually to build reports to extract actionable insights

Overall, moderated interviews require a significant investment of time and resources to extract insights - it can take up to 12 weeks for results to arrive

Non-scaleable pricing - the platform can get quite expensive when scaling research across your team

Maze: An alternative to Userlytics and UserTesting

Maze is an end-to-end research platform that supports both moderated and unmoderated testing, and allows companies to incorporate user feedback into all stages of product development.

All-in-one holistic platform

All-in-one holistic platform

Both Userlytics and UserTesting focus on collecting insights from video interviews and recordings. Maze enables both quantitative and qualititative insights through methods like card sorting, interview studies, or prototype testing.

Intuitive & user-friendly

Intuitive & user-friendly

Say goodbye to clunky platforms and steep learning curves. Maze is an easy-to-use platform with native functionalities and direct integrations with design tools. Tests can be carried out on any device, enabling quicker testing and easier adoption by your team.

Robust, customizable reporting

Robust, customizable reporting

Both Userlytics and UserTesting's reporting/analytics are perceived as lacking. Maze’s AI-first technology auto generates reports, analysis and themes allowing you to collect and share insights faster.

Platform comparison (from G2 reviews)




Overall rating (G2)

4.4/5 out of 130+ reviews

4.5/5 out of 600+ reviews

4.5/5 out of 90+ reviews

Ease of use

8.1 / 10

8.5 / 10

9.0 / 10

Ease of setup

8.4 / 10

8.6 / 10

9.6 / 10

Product direction

8.7 / 10

8.1 / 10

9.4 / 10


  • Custom Enterprise plans
  • Custom Enterprise plans

The ratings above are from the popular review platform G2, where independent users provide their honest feedback about software. It's clear that Maze has the edge over UserTesting and Userlytics when it comes to providing a seamless onboarding and user experience, as well as overall vision to where the product is going.

When it comes to pricing, Maze is the only platform with a Free plan. The actual investment required for a paid plan will vary depending on the size of your organization and functionalities you want to see in your research platform.

Userlytics vs UserTesting: Features comparison






Card sorting

Tree testing

Video / screen session recording

Prototype testing

Integrations with design tools

Adobe XD, Axure, Figma, Framer and Sketch

Adobe XD

Adobe XD, Axure, Figma, Sketch

Adobe XD, Axure, Figma, Framer and Sketch

Integrations with productivity tools

Slack, Trello, Google Calendar

Amplitude, Atlassian, Dovetail, Miro, Notion, Slack

Conditional/branching logic



Custom screener questions

User interviews

Interview scheduling

Automated interview analysis

In-product surveys

Live website testing

5-Second testing

Automated reports

Granular reporting

Main takeaways from the above detailed feature comparison between Userlytics, UserTesting, and Maze:

All three platforms have a solid portfolio of research functionalities, so it comes down to how easy and effective are they in the context of your research.

While the recent acquisition of UserZoom allowed UserTesting to tap into the quantitative/unmoderated space, technically it can take years before it provides a seamless, "all-in-one" platform experience. Additionally, they currently restrict the types of study/blocks you can run concurrently, so it can quickly become a very expensive option to scale research across your company.

Userlytics and UserTesting may have the edge when it comes to traditional 1-on-1 moderated interviews,, since its been its focus for years. However, that comes with a high burden: relying on scheduling, scripting, and reviewing moderated interviews can make the extraction of insights extremely time-consuming. 

Maze boasts the most complete mix of native quantitative and quantitative research methods in a single, native platform, approaching moderated interviews with AI to make this type of research more efficient and precise.

When it comes to reporting, Maze offers the most robust set of reporting features, with options to filter and customize its automated, visual-rich reports and share it with stakeholders.

Userlytics vs UserTesting: Participant recruiting & management






Tester panel

Panel country coverage

150 countries

35 countries

150+ countries

150 countries


Custom screener questions

Participant management database

Custom email research campaigns

Main takeaways from the above participant recruitment and management comparison between Userlytics, UserTesting, and Maze:

→ All three platforms allow customers to find participants through a research panel but only UserTesting and Maze have the option to self-recruit from your own database. Prices vary greatly depending on the plan you're in.

After merging under the name UserTesting, its panel transitioned to IntelliZoom, which caused some significant customer upset. It allows participant recruitment from only 35 countries. Maze Panel is powered by Prolific and Cint and covers 150+ countries.

→ Both UserTesting and Maze have a participant management database solution available, but only Maze has the ability to actually send targeted product research campaigns to your very own participants.


By now, you should have a clear sense of all three platforms, from the features they offer to the pros and cons of each. At the end of the day, choosing between UserTesting, Userlytics, and Maze comes down to which platform aligns better with your workflow and vision as a team.

Both Userlytics and UserTesting are platforms driven by video-based human insight, and may have the edge when it comes to traditional 1-on-1 moderated interviews.

If you're looking for a more comprehensive platform, Maze may be the best option o have a truly “all-in-one” native research solution, offering qualitative research methods in pair with a solid quantitative breadth of native functionalities. With AI-powered tools for both moderated and unmoderated studies and options to filter and categorize insights in beautiful data-driven reports, Maze enables product teams to uncover user insights at scale. Sign up for free and see for yourself!

Maze Live Suite - Live Website Testing & In-app Feedback

Inform decisions with real customer insight

Whether you’re just getting started or looking to scale your research, Maze will lead you towards always delivering a truly user-centric product.

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Why product and design teams choose Maze over UserTesting and Userlytics

Automated Interview Reports with AI - Maze

End-to-end research platform

Deliver value to customers faster with a breadth of native quantitative and quantitative research methods enhanced by AI that anyone in your team can quickly put live.

Prototype testing, done right

Prototype testing, done right

Integrate with leading design tools and validate usability across your prototypes with real users, before investing valuable resources.

Works with:

Figma Integration
Adobe XD
Robust, customizable reporting

Robust, customizable reporting

In tools like UserTesting, you spend hours analyzing data manually to build reports. Maze's reports are automated, visually-rich, and fully customizable. Filter and categorize information in detail to uncover patterns and share valuable insights with stakeholders.

Frequently asked questions

How can I start using Maze?

Feel free to signup for a free account at Maze to play around with the platform. If you still have questions about how Maze works or how it can help your organization, get in touch with our product experts.

Who is Maze for?

Anyone working in a product team should be empowered to do research—whether you’re a designer, researcher, product manager, or other.

Maze is used by teams that want to empower everyone to collect actionable user insights to make informed decisions, and share learnings across their whole organization.

Does Maze use AI?

Maze has a breadth of AI-powered functionalities designed to elevate your product research and enabling you to collect more insights, faster, and with more precision than ever before.

Can Maze do moderated interviews?

Yes. Interview Studies allow your to schedule, run, and analyze user interviews seamlessly with Maze.

Can I request a demo?

Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.

Do you have comparisons with other platforms?

Yes. Read on to discover all comparisons of Maze with other platforms.

Don't settle for legacy user research

Maze gives product teams a scalable way to uncover user insights at speed and feed them across the entire product development cycle.

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