AI & Research: A measured perspective | Disco Conf 2024

This talk explores the role of AI in nascent design research, focusing on the key considerations for effective and responsible usage. We'll begin with a brief history of AI, tracing its evolution and major milestones. Next, we'll dive into current trends in AI & product-oriented research, examining its growing impact across the discipline. Ethical considerations, such as data privacy and algorithmic bias, will be discussed alongside the limitations of AI tools for business contexts. Finally, David will share a personal window into how he integrates AI into his own research approach, highlighting both its benefits and constraints.