Insights that fuel growth in the insurance sector

Maze’s end-to-end Continuous Discovery Platform enables you to back product decisions with customer insight and navigate research with robust security and compliance.

#1 research platform for over 60,000 brands

The all-in-one platform for B2B and B2C research

Empower your team with Maze, the all-in-one platform designed to help insurance providers identify digital pain points, optimize user journeys, and streamline internal communications.

De-risk your digital product investments

Maze unlocks smart decisions and wise digital product investments. Identify areas for improvement and ensure a higher return on investment for your digital transformation projects.

Retain customers with superior experience

Test products from idea to prototype, and learn how your customers want to navigate to reach their goals. Improved discoverability and information architecture will help your products retain usage.

Unlock actionable insights with the right blend of methods

Effortlessly blend powerful research methods for insight-driven decisions. Integrate with Figma, InVision, Adobe XD, and Sketch to simplify insurance industry research from concept validation and prototype testing, to live website testing and custom reporting.

Secure and compliant research

Maze simplifies complex insurance industry research with robust compliance measures and data security.

Powerful protection, robust measures

Encrypted transmission

Encrypted transmission

All traffic, including user data, is transported securely and encrypted via SSL.

Link-protected access

Link-protected access

Set up passwords for all your tests, controlling who can view and collaborate on projects.

Data center security

Data center security

Our data center provider maintains industry-recognized certifications, including FedRAMP, ISO, SOC 2, and more.



All payments are processed by Stripe, who comply with PCI Level 1 Data Security Standards.



Authenticate access to your account with Single Sign On.

Legal Block

Legal Block

Introduce additional legal measures to tests such as NDAs.

Find quality research participants at scale

Find the right audience for your insurance research. Our panel of participants can be filtered by demographics, income brackets, and more to ensure you get the insights you need.

Expedite insight and product launches with concise reports

Maze's auto-generated reports offer key insights for swift validation and actionable steps to enhance insurance offerings and maintain a competitive edge.


"Maze allows us to democratize research across multiple teams. We now collect feedback and insights 2x faster."

Jean-Baptiste Kaloya, Head of Product Design, Bpifrance

Maze: Your Customer Insight Partner in the Insurance Industry