Events / Identifying and combating cognitive biases in UX

Identifying and combating cognitive biases in UX

Cognitive biases post an immense risk to the integrity of user research, when not acknowledged and mitigated appropriately. Panelists from Spotify and Klipfolio share with us their expertise and experience on cognitive biases.

In this conversation, you will learn:

  • what cognitive biases are, and how to identify them early on
  • the most common types of cognitive biases and how they can infiltrate your work in UX
  • how biases can impact user experience research, and what you can do to overcome and combat each type of cognitive bias


Melanie Buset

Melanie Buset

User Research Manager @ Spotify

Matthew Brown

Matthew Brown

Lead UX Researcher @ Klipfolio


Rebecca Levin

Rebecca Levin

Program Manager, Events @ Maze

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