Persuasive marketing techniques to drive action | Disco Conf 2024

While technical expertise can open the door to a UX Research role, it's the ability to compellingly advocate for your research that truly sets you apart as a practitioner. In this talk, we'll delve into psychology-based marketing techniques designed to inform and captivate busy stakeholders. We'll discuss how to select, structure and balance your content in order to transform your research findings into actionable insights, ultimately driving meaningful change within your organization.