Organize information as your users would

Roll out digital products without the dead ends. Run card sorting tasks to define naming, navigation, and better IA. You’ll map mental models in no time with our custom, automated analytics.

See how users categorize information

Choose between Open or Closed card sorting tasks to test assumptions or see how your users group information. Helping you avoid unnecessary reworks and make UX your competitive edge.

An experience so good testers will want to show their hand

Our intuitive drag and drop card sorting tasks create a seamless experience for your testers. Create your own instructions, tailor task settings, and add images or descriptions for richer tester experiences.

Instant visualizations for faster insights

Unpicking data trends can eat up too much valuable time. With Maze, your results turn into visual analytics instantly, showcased as agreement rates, a similarity matrix, and an agreement matrix to speed up your time to insight.

Reports designed with stakeholders in mind

Highlight only the findings you need to with our custom, laser-focused card sorting slide in your Maze Report. It automatically collates categories with high agreement rates, popular cards, one-offs, and leaves room for your matrix visualizations.

Digestible, automated analytics, made for card sorting

Agreement Rate

See the percentage of users who placed a card in a certain category.

Auto-grouping

Save time manually piecing data together, Maze automatically merges categories with the same name.

Agreement Matrix

Visualize trends as this matrix clusters cards under each category based on their highest agreement rates.

Similarity Matrix

Evaluate the relationship between pairs of cards with this visualization.

Check your cards

In poker, you should keep your cards close to your chest. In product, keep them close to your users to make the right decisions:

Run a closed card sort

Run a closed card sorting test to ensure users understand your website categorizations from the outset. Validate your categories to help shape design decisions, and integrate outliers more effectively.

See this template

Streamline website navigation

See how your audience groups parts of your site and improve your website's information architecture (IA) in a way that is intuitive to your users.

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Define digital taxonomies

Card sorts are great to help inform the nomenclature of different groups. Use this template to better understand the mental models of how your users group information.

See this template