A podcast about product decision-making

A podcast about product decision-making

Explore how today's leading organizations leverage user research to inform better product decision-making. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success.

Scaling research through democratization with Reggie Murphy | Zendesk

Featured Episode

Scaling research through democratization with Reggie Murphy | Zendesk

02 May 2024 | Episode 28 | 40 min

Head of UX Research Reggie Murphy joins host Ash Oliver to discuss how Zendesk scaled research, elevating the practice from a supporting function to a strategic partner to the business.

Episodes

Research and Design leaders share the strategies, learnings, and stories behind the ways research informs better product decision-making.

Becoming a customer-centric, experience-led organization with Jehad Affoneh | Toast

| Episode 32 | 42 min

Becoming a customer-centric, experience-led organization with Jehad Affoneh | Toast

The role of qualitative research in product innovation with Hannah Anokye | Intuit

| Episode 31 | 30 min

The role of qualitative research in product innovation with Hannah Anokye | Intuit

Maximizing the potential of secondary research with Nick Stiles | IBM

| Episode 30 | 30 min

Maximizing the potential of secondary research with Nick Stiles | IBM

A framework for product decision-making with Ravi Mehta | Outpace

| Episode 29 | 42 min

A framework for product decision-making with Ravi Mehta | Outpace

Scaling research through democratization with Reggie Murphy | Zendesk

| Episode 28 | 40 min

Scaling research through democratization with Reggie Murphy | Zendesk

The evolution of user research with Dave Hora | Dave’s Research Co.

| Episode 27 | 37 min

The evolution of user research with Dave Hora | Dave’s Research Co.

The power of workshops in product development with Paige Bennett | Affirm

| Episode 26 | 36 min

The power of workshops in product development with Paige Bennett | Affirm

How customer insights power digital transformation with Sander Viegers | Rabobank

| Episode 25 | 34 min

How customer insights power digital transformation with Sander Viegers | Rabobank

Building research practices for community products with Amy Lima | Diversify Design

| Episode 24 | 37 min

Building research practices for community products with Amy Lima | Diversify Design

Integrating research into marketing teams with Marcus Brandford | Figma

| Episode 23 | 42 min

Integrating research into marketing teams with Marcus Brandford | Figma

Fostering a culture of organizational learning with Roy Opata Olende | Zapier

| Episode 22 | 45 min

Fostering a culture of organizational learning with Roy Opata Olende | Zapier

Envisioning the future of the research industry with Jonathan Widawski | Maze

| Episode 21 | 27 min

Envisioning the future of the research industry with Jonathan Widawski | Maze

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Meet the host

Meet the host

Ash Oliver is a UX Designer and the first Research Advocate at Maze. Ash assists product teams in uncovering the power of design and continuous research. His business background blends design thinking to solve problems with and for product users. Ash shares a deep love for lifelong learning, books, plants, and house music.

Connect with Ash

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