Understand what users notice first with five-second tests

Understand what users notice first with five-second tests

First impressions count. Discover the impact your product has on users with a 5-Second Test to make the right changes and leave a lasting impression.

Put your users’ feelings first

Put your users’ feelings first

Prioritize your users’ experience when they first see your product. Run a simple five-second test to measure customer sentiment and make more informed product decisions.

five second test initial screen

Make more memorable products

Stay on their minds for all the right reasons. Measure the impact of your design before going live to launch products your users won’t want to forget.

product feature report with usability score

Turn first impressions into lasting learnings

Impressions are given quickly, but key learnings develop over time. Make your research go further with follow-up questions, and turn findings into detailed Maze Reports for the whole team.

  • It’s really important for us to keep learning from our users. We are constantly working on the product so we need to test with a lot of users to identify any issues. With Maze, we design, test, and iterate—all this usually in a week!

    Damián Horn

    Head of Design at Tiendanube

feedback satisfaction quantitative survey

Looking for more learnings?

Expand your user insights with an easy-to-create survey. Add question block types like Multiple Choice, Rating Scales, and Open Questions to your five-second tests to get even deeper feedback.

Discover surveys

Save time, test designs

A first impression might be formed in five seconds, but creating a test can take a bit longer than that. Luckily, we’ve already designed one that just needs your own spin on it.

Five-second test template

Five-second test template

First impressions count—all it takes is five seconds to discover how memorable your work is for users. With this five-second test template, you can test your product, design, copy, and more to help validate important decisions—and ensure you leave a lasting impression for all the right reasons.

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Test content recall

Test content recall

Verify your value proposition with a quick five-second test to grab your users’ attention. Find out what’s memorable about your product—and what’s not—to help you stand out from the crowd.

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Test CTA placement

Test CTA placement

Are your call-to-actions optimized across your product and website? With this CTA placement template, you can gather valuable feedback to help you map out the most effective positioning for your audience to take action. Discover hotspots with high conversion potential, and gain an understanding of CTA context to help support users on their journey.

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Frequently asked questions

What insights can I capture with a five-second test?

With five-second test, you can gather insights on users' first impressions of your site or product—including its purpose, design, trustworthiness, and more. It's a great way to gather intial reactions to your projects.

Can follow-up questions (like rating scales or open‑ended responses) be added to five‑second tests?

Yes, you can add follow-up questions after any five-second test, including open questions, multiple choice, rating scales, and even AI-powered probes, so you can dive deeper into recall or sentiment right after participants view your design.

Are there ready‑made templates for running five‑second tests in Maze?

Yes! Maze provides ready-made five-second test templates you can copy and customize for design, content recall, or CTA placement. Setup is fast and insights are actionable from day one.

How can I share results of my five second test?

Maze makes sharing easy. You can highlight key comments, auto-generate reports, and send stakeholders direct links to data or downloadable summaries.

Learn fast and make product impressions that last