Focus Group

A focus group is a qualitative research method in which a small group of participants (typically 6-10) discuss a product, service, or idea guided by a moderator. The goal is to gather insights about users' opinions, preferences, needs, and pain points. It provides an opportunity to explore user attitudes in-depth through group interaction that might not emerge in one-on-one interviews.

Focus groups are useful for testing concepts, evaluating designs, and understanding users' emotional reactions and behaviors. They are often conducted in the early stages of product development to generate new ideas or test initial concepts. However, they can also be used to provide feedback on prototypes or finished products.