User Research
"This or that?" — A simple step-by-step guide to preference testing
Get preference on web designsPRO
Understand how your web designs are perceived by users to help optimize your pages. Gather preferences on page variants to ensure you’re always putting your best design foot forward.
What you’ll learn:
Test web page designs to understand how users perceive your site and product.
Discover if users like your aesthetic choices, or if they can intuitively understand your page’s purpose.
Use a mixture of opinion scales, 5 second tests, and open questions to gather collective and individual user insights.
Optimize web designs based on real, actionable feedback to increase conversions and user satisfaction.
Frequently Asked Questions
What is preference testing?
What is preference testing?
Preference testing is a research method which involves participants choosing between 2-3 design variations and explaining their preference. Preference testing is used to understand users’ brand perception and visual preferences.
What is the goal of preference testing?
What is the goal of preference testing?
The goal of preference testing is to understand how users perceive different potential designs and what they feel about them.
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A-mazeing to meet you!
Welcome Screen
5-Second Test
5-Second Test
5-Second Test
5-Second Test
Which of the images do you prefer?
Multiple Choice
Why?
Open Question
How well do you understand what is required of you on this page?
Opinion Scale
How clear was the information on this page to you?
Opinion Scale
What do you like about how this page looks?
Open Question
Thank You!
Thank You Screen