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Get fast product feedback

Validate product decisions with this product feedback survey. Gather both qualitative and quantitative user insights, from their goals to their perceptions of your product.

What you'll learn

Are you meeting customer expectations? Understand if your product is currently helping users accomplish their goals.

Are your customers satisfied enough to act as ambassadors for your product? Would they recommend it to other people?

Will your users continue to use your product? Highlight issues in retention or signal problems in adoption.

Discover a framework to gather valuable user insights that’s easy to scale and get in front of users for fast feedback.

Tips and tricks to getting product validation

What is a product feedback survey?

A product feedback survey gives you the opportunity to ask the right questions to get that all-important product validation. It’ll allow you to get to know what your users like and dislike, what updates you can make to improve their experience and how to attract new users.

Start by sending a product feedback survey straight after purchase. Here you can learn what customers like and dislike, what updates you can make to improve the experience for current customers and how to attract new customers.

Following up again 3-6 months after purchase will help you measure how far you’ve come, and to understand how to push your product further.

These valuable insights will help you with the creation and design of what you’re making too — so it’s a crucial step for product development.

Best practices to keep in mind

There’s lots of things to keep in mind when setting up your product feedback survey. Here’s some key things to be mindful of:

Survey early and often. Before investing the time and money to build your product, send a survey and see what your customers think. Starting with user surveys will help you gauge interest for your brand. But don’t stop there! Sentiments change over time.

Sometimes less is more. Keep questions short and to the point. Make sure they are clearly written and easy to understand.

Create an open space. Include open-ended questions in your survey to build a better picture of your customers’ buying motivations and what they think of your product. Encouraging short answers such as ‘yes’ ‘no’ ‘maybe’ will make understanding the why more difficult.

Organize your data into segments. If you analyze all of your responses in one group, your data won’t be wholly accurate. Split your audiences into demographics such as age brackets and gender, and monitor whether there are discrepancies between variables.

When the results are in

Once you get your results back from your users, you’ll need to determine the best approach in defining success so you can take the right next steps. Here’s how to make sense of your findings:

Follow up. Let your customers know their feedback was valued. They’re giving up their time to help improve your product — so don’t let it go to waste. Once you’ve gathered your answers, get back to the people who’ve responded and let them know what you’re changing to improve their experience.

Share your findings internally. The fundamental goal of a product feedback survey is to better understand your customers wants and needs. Sharing your findings with the team will ensure you’re all working towards the same goals, spark new ideas and build excitement for the future of your product or service.

Make adjustments and repeat. After you’ve developed your product, don’t stop there! Make sure you follow up with another user survey and see how you can push your product even further.

Related templates

What is Maze?

Maze empowers everyone to source and access invaluable user insights—putting data in the hands of the many.

Welcome screen

Which of the following best describes your role?

Multiple Choice

About how many people work at your current company/organization?

Multiple Choice

What are your primary business goals?

Open Question

What’s the main reason you use [Product]?

Multiple Choice

How, if at all, do you expect [Product] to help you accomplish your business goals?

Open Question

Imagine that in this very moment, [PRODUCT] is no longer available to you and your team. Which of the following best reflects how you feel about this?

Multiple Choice

Please briefly explain why you chose this answer.

Open Question

How likely are you to recommend [PRODUCT] to a friend or colleague?

Opinion Scale

Is there anything else about [PRODUCT] or this survey that you would like to share?

Open Question

Thank you screen