Research & Testing
How to test content like a pro: A step-by-step guide
Ryan Williams • Nov 5, 2020
Test everything from website messaging to product copy with real users and get early feedback on things like clarity, tone of voice, and overall perception.
Run 5-Second Tests
Display images or screens for 5 seconds to measure a user’s impression of your idea.
Create different test paths based on your testers’ responses and gather more contextual data.
Ask Open Questions
Reduce biases, enable your users to elaborate and bring qualitative data to your mazes.
Run Opinion Scales
Easily find trends through asking users to rate ideas on a numeric or emotion-based opinion scale.