How Invivo validates product concepts with Maze
Naomi Francis • Feb 1, 2021
Run 5-Second Tests
Display images or screens for 5 seconds to measure a user’s impression of your idea.
Create different test paths based on your testers’ responses and gather more contextual data.
Ask Open Questions
Reduce biases, enable your users to elaborate and bring qualitative data to your mazes.
Run Opinion Scales
Easily find trends through asking users to rate ideas on a numeric or emotion-based opinion scale.