Customer stories
How Invivo validates product concepts with Maze
Naomi Francis • Feb 1, 2021
Data you can act on
Put quantifiable user insights on your side and confidently decide which ideas and concepts are worth moving forward with.
Give your users a voice
Validate your ideas early and test your product, design or copy ideas by asking real users for feedback early in the process.
Everything you need to validate ideas, carefully considered
Run 5-Second Tests
Display images or screens for 5 seconds to measure a user’s impression of your idea.
Set Conditions
Create different test paths based on your testers’ responses and gather more contextual data.
Ask Open Questions
Reduce biases, enable your users to elaborate and bring qualitative data to your mazes.
Run Opinion Scales
Easily find trends through asking users to rate ideas on a numeric or emotion-based opinion scale.
