User Research
How to conduct content testing like a pro: A step-by-step guide
Check your copy and make sure you’re inspiring confidence in customers. Learn if your users are happy with instructions given, and clear up any confusion that arises from your content.
Template by
Steve Howe, Content Strategist
Evaluate your content impact—do your users feel confident about using your service based on your content?
Use multiple selection and open questions to gather collective trends and individual responses from your users.
Test everything from product descriptions, to help documentation, to home pages, and more with your users.
Iterate and improve areas of confusion in your content to help drive conversions.
PRO
Validate marketing messaging
Marketing • Copy Testing • Content Testing
Validate marketing messaging
Remove guesswork by testing messaging claims and copy with users
PRO
A/B test landing page copy
Marketing • Copy Testing
A/B test landing page copy
Verify copy variants to engage users
PRO
A/B test email subject lines
Marketing • Content Testing • Copy Testing
A/B test email subject lines
Keep emails out of spam and top of mind
PRO
Measure onboarding success
Product • Satisfaction Survey • Marketing
Measure onboarding success
Improve your onboarding experience
A-mazeing to meet you!
Welcome Screen
Here is a description of one of our services.
Context Screen
Select phrases from the description that make you feel *more* confident about using the service.
Multiple Choice
Why did this phrase make you feel more confident about using the service?
Open Question
Select phrases from the description that make you feel *less* confident about using the service.
Multiple Choice
Why did this phrase make you feel less confident about using the service?
Open Question
Thank You!
Thank You Screen