Customer stories
How Vanquis Bank brought user insights to the table with Maze
Naomi Francis • Jun 22, 2021
All templates
Identify your customers’ primary activities with a quick survey, then turn their feedback into actions for your product strategy.
Discover what problems your users are facing in trying to complete tasks, and what your product can offer to help.
Segment your audience more effectively based on the primary goals your customers want to achieve.
Identify areas of interest in your customer framework, including their activity frequencies, time to complete tasks, and more.
Dive deep into the data and identify primary and secondary goals to shape your product strategy around.
Discover jobs to be done
Product • Idea Validation • Research
Discover jobs to be done
Any job worth doing is worth doing right
Collect insights on features
Product • Usability Testing
Collect insights on features
Prepare for your future roadmap
Get regular satisfaction insights
Research • Product • Satisfaction Survey
Get regular satisfaction insights
Measure how satisfied users are with your product
PRO
Run a product discovery survey
Idea Validation • Product • Research
Run a product discovery survey
Discover their problems, offer your solutions
Welcome screen
What are your three most important activities?
Multiple Choice
What are the activities you spent the most amount of time on [last week]?
Open Question
What type of work-arounds have you created to help you with this?
Open Question
Which of the activities do you find add the most value, despite how much time they may take you to complete, and why?
Open Question
What could be better about how you do this?
Open Question
Thank you screen