Customer stories
How Vanquis Bank brought user insights to the table with Maze
Naomi Francis • Jun 22, 2021
All templates
Identify customer goals
Identify your customers’ primary activities with a quick survey, then turn their feedback into actions for your product strategy.
What you’ll learn
Discover what problems your users are facing in trying to complete tasks, and what your product can offer to help.
Segment your audience more effectively based on the primary goals your customers want to achieve.
Identify areas of interest in your customer framework, including their activity frequencies, time to complete tasks, and more.
Dive deep into the data and identify primary and secondary goals to shape your product strategy around.
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Welcome screen
What are your three most important activities?
Multiple Choice
What are the activities you spent the most amount of time on [last week]?
Open Question
What type of work-arounds have you created to help you with this?
Open Question
Which of the activities do you find add the most value, despite how much time they may take you to complete, and why?
Open Question
What could be better about how you do this?
Open Question
Thank you screen