Idea Validation Templates

Got an idea? Share it with your users before diving deep into development and resources. With an idea validation template, you’ll gain a deeper understanding into whether you have a solid product market fit with potential customers. Test assumptions, gain valuable feedback, and get product validation ahead of feature launches to ensure you’re turning only your best ideas into action.

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Can't find what you're looking for?

Improve site navigation

PRO

Improve site navigation

Research • Design • Idea Validation • Concept Validation

Improve site navigation

Improve your website's information architecture

Improve your onboarding flow experience

PRO

Improve your onboarding flow experience

Idea Validation • Marketing • Product

Improve your onboarding flow experience

Create a memorable flow to help your users grow

Validate product concepts

Validate product concepts

Concept Validation • Idea Validation • Product

Validate product concepts

Eliminate guesswork to create your best work

Run a product discovery survey

PRO

Run a product discovery survey

Idea Validation • Product • Research

Run a product discovery survey

Discover their problems, offer your solutions

 Identify customer goals

Identify customer goals

Idea Validation • Product • Research

Identify customer goals

Help your customers achieve their goals

 Validate feature ideas

Validate feature ideas

Idea Validation • Product

Validate feature ideas

Execute new features with confidence

Define digital taxonomies

Define digital taxonomies

Product • Research • Idea Validation

Define digital taxonomies

Learn how your users categorize and group information

Discover jobs to be done

Discover jobs to be done

Product • Idea Validation • Research

Discover jobs to be done

Any job worth doing is worth doing right

Best practices for a successful idea validation process

1. Write down any and all assumptions about your idea. The more, the better—this is the stage you want to test out all possibilities to see how well your idea fits with your target market. Simple examples of assumptions can be: “Our target audience will want to use this product”, or “Our pricing model will be attractive to our target audience.”

2. Find the right research participants. You’ll want to test your idea on people who fit the profile of your target market. You can do this easily in Maze by sourcing from our diverse Testers Panel (with rich demographic filters to narrow down location, job title, gender, and much more). Alternatively, if you already have an ideal set of participants to test, you can manage your own tailored database.

Frequently asked questions

What is idea validation?

Idea validation is the process of testing your ideas out with users to understand their viability in your target market. It’s important because it helps to weed out ideas that can waste your time and resources, and allows you to make better business decisions for moving ahead with.

When should idea validation take place?

While we’re big believers of continuous learning and testing at every stage here at Maze, idea validation only really works early on in the process. You need to gather feedback that there’s a place in the market for your idea early on, before dedicating valuable time and resources to your cause.

Get a head start with Maze

See how to start collecting valuable user insights to improve your product continuously.