Customer stories
How Invivo validates product concepts with Maze
Naomi Francis • Feb 1, 2021
All templates
Get to know your users and develop a picture of their needs with a product discovery survey. The map out goals with a clear vision of what your audience wants.
Is this problem worth solving? Unlock the answers to key questions to take the next steps in your product discovery process.
Build empathy with your audience to identify core issues—then build on better, faster solutions to their problems.
Collect competitive intelligence insights to strengthen your product discovery research and shape decision-making.
Differentiate necessities from ‘nice-to-haves’ to create a product beautifully moulded to the needs of your customer.
Identify customer goals
Idea Validation • Product • Research
Identify customer goals
Help your customers achieve their goals
Discover jobs to be done
Product • Idea Validation • Research
Discover jobs to be done
Any job worth doing is worth doing right
PRO
Run a pricing sensitivity survey
Product • Marketing • Feedback Survey
Run a pricing sensitivity survey
Adopt the Van Westendorp pricing methodology to determine price preferences
PRO
Beta testing feedback
Research • Design • Feedback Survey
Beta testing feedback
Reveal user challenges during beta tests
Welcome screen
Please explain the problem you face when [scenario or problem space for product]?
Open Question
What are the implications if you fail to solve the problem?
Open Question
What have you tried so far?Â
Open Question
What’s missing from what you’ve tried already?
Open Question
How much are you currently spending to solve the problem?
Open Question
In your experience of this challenge, what would be the key area you'd look to alleviate first?
Open Question
Is there anything else you'd consider important to know?
Open Question
Thank you screen