What you'll learn
How to adopt the Van Westendorp price sensitivity meter to reveal the ideal range of pricing for your product.
Collect expectations and understand whether different buyer personas have different price points to one another.
Learn how your current pricing resonates with your market and uncover opportunities to modify and excel in your category.
Develop a scalable approach to gathering insights from users that turns your results into actionable insights.
What's your role?
What's [Product] worth?
At what point is [Product] so cheap you wouldn’t consider it a quality product?
At what price point is [Product] too expensive?
Anything else you'd like to add regarding our pricing?
Thank you screen