Run a pricing sensitivity surveyPRO
Use this template to adopt the Van Westendorp price sensitivity meter to determine consumer price preferences and identify where you sit in the market.
What you'll learn
Understand market pricing expectations from your target buyers to inform your pricing model, however mature your company.
Validate assumptions on whether to increase or decrease your pricing based on real user insights you can trust.
Learn which price points would price you out of the market or reduce perceived quality from users in a remote format.
Introduce a pricing feedback survey that can scale as you do and create a central source of truth for stakeholders.
What's your role?
Are you currently a paying customer of [Product]?
Which plan are you on?
What's [Product] worth?
At what point is [Product] so cheap you wouldn’t consider it a quality product?
At what point would you consider [Product] a bargain?
At what price point is [Product] too expensive?
At what price point is [Product] so expensive that you wouldn't purchase it?
When thinking about [Product]'s price point, what other product and service's comes to mind as a comparison?
What do you think of our current pricing?
Can you please explain your rating?
Anything else you'd like to add regarding our pricing?
Thank you screen