Customer stories
How Vanquis Bank brought user insights to the table with Maze
Naomi Francis • Jun 22, 2021
All templates
Take your users from comfortable bystanders to active participants in your product. Use this template to learn, improve, and streamline your onboarding flow from start to finish.
Do your users understand how to get started with your product?
Is your onboarding flow supporting your users across their entire product journey? Are there any gaps?
Would your users recommend their onboarding experience to a friend or colleague? Would they share their experience online?
Gather valuable insights early on to make sure their first interactions empower future usage of your product.
PRO
Measure onboarding success
Product • Satisfaction Survey • Marketing
Measure onboarding success
Improve your onboarding experience
Get product onboarding feedback
Marketing • Research • Feedback Survey
Get product onboarding feedback
Identify areas for improvement within your onboarding flow
PRO
A/B test email subject lines
Marketing • Content Testing • Copy Testing
A/B test email subject lines
Keep emails out of spam and top of mind
PRO
Deep dive into NPS feedback
Product • Marketing • Feedback Survey
Deep dive into NPS feedback
Grow customer satisfaction and positive brand perception insights over time
Welcome screen
How easy was it to get started with [product]?
Opinion Scale
What did you find most helpful on your journey?
Open Question
What could have been better?
Open Question
What was difficult about getting started with [product]?
Open Question
Thanks for your feedback!
Yes/No
Great! 🎉
Open Question
Thank you screen