Research & Testing
How to test marketing messaging: Validating claims with users before launch
Naomi Francis • Mar 11, 2021
All templates
Understand the impact your messaging has with a sentiment analysis test to measure emotional response.
Template by
Steve Howe, Content Strategist
Listen to your audience to understand if your product is perceived positively, negatively, or somewhere in between.
Test home pages, landing pages, and more to learn how your copy is performing across all touchpoints.
Use a mixture of opinion scales and open questions to gather collective trends and individual responses from your users.
Dig into data to pick up trends—then make key changes to help retain customers and drive user satisfaction.
PRO
Validate marketing messaging
Marketing • Copy Testing • Content Testing
Validate marketing messaging
Remove guesswork by testing messaging claims and copy with users
Validate product launch copy
Marketing • Copy Testing
Validate product launch copy
Make your messaging matter
Identify customer goals
Idea Validation • Product • Research
Identify customer goals
Help your customers achieve their goals
PRO
A/B test email subject lines
Marketing • Content Testing • Copy Testing
A/B test email subject lines
Keep emails out of spam and top of mind
PRO
A/B test landing page copy
Marketing • Copy Testing
A/B test landing page copy
Verify copy variants to engage users