Research & Testing
How to test marketing messaging: Validating claims with users before launch
Naomi Francis • Mar 11, 2021
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Understand the impact your messaging has with a sentiment analysis test to measure emotional response.
Template by
Steve Howe, Content Strategist
Listen to your audience to understand if your product is perceived positively, negatively, or somewhere in between.
Test home pages, landing pages, and more to learn how your copy is performing across all touchpoints.
Use a mixture of opinion scales and open questions to gather collective trends and individual responses from your users.
Dig into data to pick up trends—then make key changes to help retain customers and drive user satisfaction.
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