Run a product discovery survey

Base your next product moves on your users’ needs, not your assumptions. With this template, you can develop a clear picture of what your audience wants so you can work on faster solutions to their problems.

What you’ll learn:

Is this problem worth solving? Unlock the answers to key questions to take the next steps in your product discovery process.

Build empathy with your audience to identify core issues—then build on better, faster solutions to their problems.

Collect competitive intelligence insights to strengthen your product discovery research and shape decision-making.

Differentiate necessities from ‘nice-to-haves’ to create a product beautifully molded to the needs of your customer.

How to use


Log in to your Maze account (if you haven’t got one, don’t worry—it’s free to join).


Select this product discovery survey template from the gallery.


Modify blocks and copy to your preference.


Do a pilot test with somebody in your organization (preferably, not on your team).


All good? Then it’s time to set it live and wait for the feedback to roll in!

When should I use this product discovery survey template?

Product discovery is all about validating your ideas for solutions, before starting development. Use this template early on in your process to gain a deeper understanding of your users’ problems and needs.

Quick tips to help nail the product discovery process

  1. Assemble the right team to get the job done. If teams don’t start from the same set of assumptions and knowledge base, it’s hard to get them aligned on the same solutions. While it’s up to you who is in your team, we recommend assembling a cross-functional crew with a product manager, product designer, and lead engineer as the three key points.

  2. Cast assumptions aside. You’re discovering to learn, not to confirm. Don’t approach research as a chance to validate your ideas. Think of discovery as an opportunity to test assumptions around what your users need, and how to best address their pains.

  3. Commit to continuous product discovery. Product discovery shouldn’t stop once product delivery begins. Adopt a continuous discovery mindset and listen to the voice of your customers to make constant improvements to your product (and product team rituals/cycle).

Frequently Asked Questions

What is product discovery?

Product discovery is the process of researching to understand your users’ problems and needs, then validating your solutions before beginning development. By working closely with real users in this stage, your final product is more likely to solve user challenges.

What is the product discovery process?

There are four stages to product discovery:

  1. Learn & understand
  2. Define & decide
  3. Ideate & prioritize
  4. Prototype & test

What is the importance of product discovery?

Product discovery fuels high adoption, activation, and retention. Simply put, it enables you to ship more value to your users. And if you choose to do continuous product discovery, you can expect even more value, more frequently. Maze empowers anyone who does research to autonomously run expert-level, unmoderated research—facilitating a discovery mindset in product teams so you can build the right product with your users, for your users.

Related templates

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A-mazeing to meet you!

Welcome Screen

Please explain the problem you face when [scenario or problem space for product]?

Open Question

What are the implications if you fail to solve the problem?

Open Question

What have you tried so far?

Open Question

What’s missing from what you’ve tried already?

Open Question

How much are you currently spending to solve the problem?

Simple Input

In your experience of this challenge, what would be the key area you'd look to alleviate first?

Open Question

Is there anything else you'd consider important to know?

Open Question

Thank You!

Thank You Screen