Nov 18, 2022

7 Alternatives to UserTesting to Try in 2023

Looking to switch away from UserTesting? Here’s what you can find in the market.

User research is an essential step in the product development process and there’s many different ways you can go about doing it. A popular tool to use is UserTesting—but it’s by no means the only way.

In this article, we’ll dive deeper into UserTesting’s pros and cons, as well as look at how it compares to other solutions in terms of pricing. We’ll also introduce you to seven alternatives that have all the features you love, like running usability tests and collecting feedback from users, to help you get insights that enable make informed decisions.

Every business has different needs but you’re sure to find a solution that suits you among these seven alternatives.

Why look for a UserTesting alternative in the first place

Before we jump right into our seven alternatives, let’s take a look at what UserTesting offers. Its many features make it a powerful tool for those looking to run user testing, however, it’s out of reach in terms of price for many businesses.

UserTesting’s core offering focuses on qualitative research, running live video sessions, and self-guided recordings. These core features allow businesses to receive fast and thorough user feedback and get detailed insights on their product.

The platform also allows you to ask screener questions to ensure participants meet your target audience and has a panel of over 1 million users ready to test your features. It’s speedy and effective, but it’s also going to dent your budget quite significantly.

UserTesting has multiple plans on offer, but pricing isn’t publicly available.
They provide three solutions for user testing:

Insight Core: this solution for researchers provides key capabilities for running user tests. It features a drag and drop tool to create them. Live conversation features enable you to connect with participants with little to no hassle.

The next two solutions are for non-researchers needing insights on their products or services. They differ in the metrics they monitor and the data they gather, as each is for a different business purpose. Product Core and Marketing Core both provide the following:

  • Pre-formatted tests created by researchers, so you don’t have to
  • Live chat option to connect with researchers when analyzing results
  • Automatically generated highlights to share with stakeholders

The insights provided by each solution inform different business decisions. Figure out what it is you want to understand to determine which solution is right for you. When doing this, also consider the disadvantages:

  • Price: UserTesting is very expensive, and there’s no fixed rate
  • Solutions: it’s enterprise-only, which makes it less compatible with faster moving teams like startups
  • UX: the platform is feature-heavy; UX suffers as a result
  • Validity: the quality of participants is sometimes questionable

All things considered, UserTesting could be the solution for you. However, it could also set you back around $20k/year at its lowest price point. It really depends on what you’re looking for, but if you’re interested in quality user testing at an affordable price—we’ve got some good news for you.

Don’t let the luxury price tag fool you—there are plenty of other tools that fit the bill. They’ve got all the features and capabilities to ensure incredible feedback without breaking the bank.

7 Alternatives to UserTesting for UX Research

  • Maze
  • Lookback
  • Optimal Workshop
  • Usability Hub
  • UserZoom
  • Loop11
  • Userfeel

There’s a lot of info to consider on each of these seven alternatives to UserTesting, so we’ll break each tool down into bite-sized, comparable section, to help you make the right decision for your business.

For each tool we’ll include:

  • Pros
  • Cons
  • Features
  • Pricing
  • Tool vs. UserTesting


Maze is the remote usability testing tool that helps you and your team make informed product decisions. Quickly test anything—from prototypes to copy—and collect actionable insights to help product teams create better user experiences throughout the entire product lifecycle.

Here’s a breakdown of what Maze can do for you:


  • Super-versatile testing for various use cases, such as concept and idea validation and wireframe and usability testing
  • Quantitative testing is fast. Most mazes are completed within 3 hours, meaning you can collect insights at all stages of the product development process
  • Qualitative testing is also available to teams through survey questions
  • Responses instantly turned into design metrics, such as heatmaps, misclicks, and success rates
  • Automatically generates reports to share insights and feedback with stakeholders
  • Simple UX makes it intuitive for builders and testers


  • No video recording capabilities but it could be used alongside video conferencing tools to meet moderated research needs.


  • Projects: create a project for any use case to house your maze
  • Blocks: different types of questions or tests to build mazes
  • Sharing mazes: share mazes with testers via a simple URL
  • Prototype testing: set missions and run usability tests on prototypes from your favorite design tools (incl. Figma, InVision, AdobeXD, Marvel and Sketch)
  • Surveys: build surveys from multiple choice, yes/no, and open questions, opinion scales and more
  • Templates: pre-built mazes created by experts for you to copy and test with users
  • Conditions: create different branches between questions based on tester responses
  • Collaboration: easily share with stakeholders, add user roles, and create discussion threads in comments
  • Analytics: measure success with heatmaps, success rates, unique Usability Score, charts and more
  • Maze Reports: an automated report curating your insights into customisable slides perfect to share learnings with stakeholders
  • Tester Management: manage and reach your own database of participants and/or access a panel of testers.

Pricing & Plans

Maze offers three pricing options for organizations:

Free Professional Organization
$0 $25 Custom

- 3 active projects

- Up to 7 blocks

- Unlimited collaborators

All free features, plus:

  • Starts from 2 seats

- 10 active projects

- Unlimited blocks

- Conditions

- Password protection

- CSV export

- Pro template

- Unlimited filters

- Team management

All pro features, plus:

  • Starts from 10 seats

- Unlimited projects

- Legal blocks

- Dedicated CSM

- Enterprise-grade security

- Priority support

- Custom payment terms

Maze vs. UserTesting

Straight off the bat, Maze is a lot more affordable for a lot of businesses. Maze offers multiple price points that offer solutions to organizations big and small.

In terms of value, Maze offers you everything UserTesting does—and looks slicker while doing it. A disadvantage that UserTesting clients highlight is the outdated and clunky UX. Understanding how to use your chosen software is as important as choosing the right one, and Maze’s intuitive design helps you do just that. Even if you’re not a researcher, Maze makes it easy for you and your team to collect and act on key insights and data.

UserTesting does, however, offer video capabilities in your usability testing. As Maze is a product discovery platform fueling continuous insights, it doesn't offer video recordings. Should you need to moderate any of your user testing projects it can be used alongside other software, like Zoom, to collect more qualitative feedback.

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Experience how Maze’s rapid, remote usability tests can help you make data-informed decisions for your product.


Second on our list of alternatives is Lookback, a simple and powerful remote usability testing tool. The platform focuses on ensuring bridging the gap between users and product teams.

It allows businesses to connect with their users and discuss what’s needed from a product. Here’s what Lookback offers its customers:


  • Liveshare allows testers to call participants and take time-stamped notes that are saved on recording
  • Invite participants via a URL
  • SelfTest lets testers send video tasks and receive feedback via video recording
  • All saved to the dashboard where users can highlight features and comments
  • Free observer accounts for stakeholders


  • Participants are required to download an app to take part
  • Organizations are billed on the number of sessions they run, not the number of seats
  • No themes for usability testing
  • Doesn’t offer quantitative metrics such as time on task, a system usability scale (SUS), or multiple-choice questions for participants


  • Collaborative dashboard to keep everyone on the same page
  • Create highlights to share video insights with your team
  • Private projects allow you to keep some things private
  • Dedicated apps help participants easily provide the insights you’re looking for
  • Catalog participants to ensure you can contact them with any follow-up questions
  • Live note taking ensures you can capture the important insights as they’re happening
  • Tag your teammates for specific timestamps in recordings to ensure everyone’s on the same page
  • Inspect device data, such as metadata and geolocation, to better understand users
Team Insights Hub Enterprise
$99/month $229/month Custom

- 100 sessions per year

- Moderated & Unmoderated

- Remote & In-Person

- iOS, Android & Desktop

- Virtual Observation Room

- Take time-stamped notes

- Collaborate with your team

- @mention stakeholders

- Create highlights

- Export notes

- Export video files

- Make projects private

- Get unlimited storage

- Access 24/7 help center

- 300 sessions a year

- All Team features, plus:

  • Priority chat support
  • Security self-assess

- Unlimited sessions

- All Insights Hub features, plus:

  • Customer Success Manager
  • SAML-based SSO
  • Custom invoicing
  • Invite unlimited Observers

Lookback vs. UserTesting

Lookback and UserTesting are both strong user research tools. Lookback’s pricing points start at a more affordable price for many businesses and offer some great features to customers.

They both have great video capabilities, but Lookback’s live and time-stamped comments allow for easier navigation of video user research. This is especially true when coordinating and engaging large teams around user insights.

Lookback’s collaborative dashboard and video commenting capabilities help ensure everyone’s on the same page. However, UserTesting outperforms LookBack in terms of metrics, so it really depends on what's most important to your business.

Optimal Workshop

Optimal Workshop is the user research platform that turns insights into action. The platform offers solutions for user research, UX design, and information architecture. Here’s what Optimal Workshop can offer you:


  • In-app panel recruitment to ensure you’ve got the right participants
  • Offers participant screening
  • Replace bad participants for free if unsatisfied
  • Powerful analysis tools
  • Flexible card sorting capabilities to keep everything in order
  • Flexible pricing—pay for what you use


  • Doesn’t integrate with design tools, only upload pictures
  • Unable to split audiences in one test
  • Collaboration capabilities don’t appear to be available


  • OptimalSort helps you discover how people conceptualize, group, and label ideas
  • Treejack helps you understand what people want from website structure
  • Chalkmark lets you test prototypes quickly and efficiently
  • Questions help you gain insights with surveys in over 80 languages
  • Reframer helps capture all your research notes, usability tests, and observations

Pricing & Plans:

Starter Pro Team Enterprise
$99/month $166/month $153/month Custom

- 1 user

- 2 live studies at a time

- 40 cards and 4 tasks

- Collect 40 responses per study

- 1 user

- Unlimited studies

- Unlimited cards and tasks

- Collect unlimited responses per study user

All Pro features plus:

- Priority support

- 3-100+ users

- Unlimited studies

- Work securely, collaborate with your team

- Free recruitment credits

Optimal Workshop vs. UserTesting

Optimal Workshop makes things very clear to those trying to use it. Its solutions offer user researchers the tools necessary to gather actionable insights from participants. UserTesting offers similar solutions in a different, less digestible way.

Optimal Workshop does have limitations when it comes to integrations and collaboration. UserTesting doesn’t have the same limitations, so the importance of those two features is key in this comparison.
Optimal Workshop is more accessible for smaller teams, but you may miss the ability to collaborate with your team when considering the insights provided.

Usability Hub

Usability Hub is a research tool made for non-researchers. It targets designers, product managers, and marketers looking for a fast way to run remote research. Users describe the platform as ‘lightweight and straightforward’—take a look for yourself:


  • Video and audio capabilities
  • Encourages collaboration amongst teams
  • Good for testing messaging or copy
  • Well-designed features that make sense
  • When results are conclusive, the platform adds contextual data tips signaling takeaway insights


  • No integrations with design tools
  • Users can only test static images, not ideal for prototypes
  • Weak testers panel causes frustration with users, lacking in the quality of responses
  • Limited segmentation capabilities


  • First-click tests help you assess the effectiveness of your content hierarchy
  • Design surveys help you gather insights and avoid missteps
  • Preference tests allow participants to pick from multiple options
  • Five-second tests help measure people’s first impressions of your designs

Pricing & Plans:

Free Basic Pro Enterprise
$0 $79/month $199/user/month Custom
- Tests up to two minutes long

Everything on Free, plus:

- Single user plan

- Tests up to five minutes

- Custom welcome & thank you screens

- Variation sets

- Collect demographics on self-recruited tests

Everything on Basic, plus:

- Multi-user plans

- Unlimited seats

- Unlimited tests

- Custom variables

- Cap response numbers

- Custom post-test redirects

- Granular permissions management

- Custom test branding

- Conditional logic

- Option to remove the prompt to sign up to the UsabilityHub panel at the end of tests

Everything on Pro, plus:

- Advanced security features

- Custom password policy


- Security audits

- Custom MSAs and NDAs

Usability Hub vs. UserTesting

Usability Hub’s strengths lie in UserTesting’s weaknesses. Users rave about the ease of use and adoption of Usability Hub—likely because it’s designed for non-researchers—while UserTesting’s users dislike the platform’s UX.

Usability Hub users are often dissatisfied with the quality of tester answers. UserTesting ensures participant variation and quality, which provide valuable insights for users.

Usability Hub is best for non-researchers looking to better understand their audience. UserTesting takes insights to the next level for researchers looking to discover the ins and outs of their user's experience by offering all the tools necessary to dig deeper.


UserZoom is an end-to-end user research platform that helps digital teams understand, manage, and measure UX to create products that customers love. Here’s what UserZoom has on offer:


  • Targeted at researchers—handles scheduling, reporting, and running interviews
  • Unlimited collaborators can take notes and view insights but they can’t set up research
  • Intercept active users for in-moment feedback in real-time
  • Database of insights available to users
  • Insights managed and housed by EnjoyHQ


  • Panel only available for usability tests
  • Enterprise focused, not ideal for smaller teams
  • Interface isn’t the easiest to navigate


  • Usability testing helps identify problems
  • Organize interviews to speak directly with participants
  • Surveys to provide key insights
  • Click testing for first impressions
  • Tree testing helps you evaluate the performance of your content hierarchy
  • Recruit participants from over 120 million people
  • QX score provides a single overall UX score by comparing metrics

Pricing & Plans:

Experience Team Corporate Plus
$500/month $1000/month Custom Custom

- 2 researcher seats

- Unlimited collaborator seats

- 40 Studies/year

- 3 researcher seats

- Unlimited collaborator seats

- 60 Studies/year

- 6 researcher seats

- Unlimited collaborator seats

- Unlimited studies/year

- Custom seats including unmoderated recruiting

- Unlimited collaborator seats

- Custom studies/year

- Self-service support, purchase online

- Moderated and unmoderated testing

- Unlimited testing with your own users

- Easily create & share video clips

- Flags, hashtags, @mentions, and timestamped notes for faster analysis

- Test native apps without code or SDK


All Experience features, plus:

- Video transcriptions

- Create highlight reels

- Slack integration

- Automate screening, scheduling, and confirmations for moderated testing


All Team features, plus:

- Configure packages to meet your needs. With SSO and custom security review


All Corporate features, plus:

- Bundled recruiting costs


UserZoom vs UserTesting

Both UserZoom and UserTesting receive complaints about UX and ease of use. If you’re looking for slick design, there are better-suited tools out there—and on this list.

UserZoom’s live intercept feature really stands out, as it allows researchers to gain in-moment feedback. UserTesting doesn’t offer this to users.
Both are expensive options, so maybe not ideal for smaller budgets.


Loop11 is the usability testing tool that aims to uncover product-changing insights with minimal hassle. It allows users to create and launch tests in minutes that provide high-quality quantitative and qualitative data. Here’s what Loop11 brings to the table:

**Pros: **

  • Test on desktop, mobile, and tablet
  • Quick creation and deployment of tests
  • Excellent reporting features
  • Unmoderated and moderated testing
  • Create highlight clips and timestamped notes


  • Reviews claim it can be hard to use
  • Occasional issues when using the platform, such as lag


  • Benchmarking allows you to continually compare your usability to other websites’
  • Prototype testing to optimize design and save time
  • A/B usability testing
  • True intent studies to find out the primary intent of your visitors
  • Search engine findability measures the ease with which people find your online content
  • Usability testing consultation

Pricing & Plans:

Rapid Insights Pro Enterprise
$79/month $299/month $499/month

- Unlimited tasks & questions

- Unlimited moderated test duration

- 3 projects per month

- 10 maximum participants per project

- 3 moderated test observers

- Unlimited tasks & questions

- Unlimited moderated test duration

- 10 projects per month

- 100 maximum participants per project

- 3 moderated test observers

- Unlimited tasks & questions

- Unlimited Moderated test duration

- Unlimited projects per month

- Unlimited participants per project

- Unlimited moderated test observers

Loop11 vs UserTesting

Loop11 and UserTesting both receive criticism from users over ease of use. However, Loop11 appears to be easier to adopt after initial difficulties.

The two accommodate different budgets, with Loop11 providing more opportunities for smaller businesses and budgets to discover invaluable user insights.


Userfeel is the user research platform designed by UX researchers. Instead of subscription-based pricing, Userfeel sells credits. These credits can then be spent on different features and tests. Here’s what you can expect from Userfeel:


  • Alternative pricing model
  • Designed by UX researchers
  • A panel of 130k+ testers in 40 languages
  • Tester filters to ensure the right audience
  • Use your own testers
  • Easy-to-use app


  • Testers report issues using the app
  • Not a long-term solution


  • Test on any device
  • Screener questions
  • Tasks, ratings, and questions using various formats
  • Video annotations
  • Highlight reels to share the most critical issues with your whole team
  • Automatic voice transcription
  • Test summary and easy reporting

Pricing & Plans:
Tests are purchased and performed using a credit system. Each credit costs $59, and different features are worth different amounts of credits:

Session Credit
1 x 60-minute unmoderated session using your users 1 credit
1 x 20-minute unmoderated session using Userfeel users 1 credit
1 x 40-minute unmoderated session using Userfeel users 2 credits
1 x 60-minute unmoderated session using Userfeel users 3 credits
1 x 60-minute moderated session using Userfeel users 3 credits
3 x 5-minute unmoderated sessions using Userfeel users 1 credit

Userfeel vs UserTesting
Userfeel and UserTesting are very different platforms. Userfeel is ideal for any business looking to run a quick test, whereas UserTesting is a long-term solution for larger organizations.

Userfeel appears to be more popular in terms of UX—unsurprising considering it was designed by UX researchers. Its unique pricing plan also makes it an interesting alternative.

Summary of our 7 alternatives to UserTesting

There are plenty of great alternatives to UserTesting—if you didn’t believe us before; hopefully, you do now. Ultimately it’s up to what you’re looking for from your usability testing software as you’re certainly not lacking in choice.

We hope this breakdown has highlighted the wide range of user research tools available to you. To experience how Maze can help you fuel decision-making with rapid, remote testing, head over and get started for free.


What is an alternative to UserTesting?

An alternative to UserTesting is any platform that allows you to run usability tests and collect insights from your users. There are many tools available to help you understand your users and what they want from your product. Here are seven user research platforms that are similar to UserTesting:
Optimal Workshop
Usability Hub

How much is UserTesting?

UserTesting doesn’t share pricing details on their website. However, their lowest price point is estimated to be around $20k a year.

What is similar to

There are plenty of tools that are similar to One that stands out is Maze. It offers the quality tests, questions, and surveys you’re looking for without the premium price tag.

What is a good substitute for usability testing?

Remote usability testing is a great option if you’re unable to run in-person usability tests. It’s fast and simple to run impressive remote usability tests with Maze.

Can I use my phone for UserTesting?

UserTesting doesn’t offer users a mobile app from which to create, run, and manage their tests. They do offer a mobile app on which testers can take tests and provide feedback.

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