11 Hotjar alternatives and competitors in 2024

Jan 30, 2024

11 Hotjar alternatives and competitors in 2024

Need in-depth product research that goes beyond heatmaps? Here’s 11 options if you’re looking to move away from Hotjar.

Hotjar is a product analysis tool that helps understand how users interact with your website or digital product via heatmaps, click-tests, and session recordings. As one of the leading heatmap tools, it’s a solid choice if you’re looking for a visual way to analyze product usage.

But, there’s a downside: the functionalities provided by Hotjar are only the tip of the UX research iceberg. Understanding your user and building user-centric products informed by real data goes deeper than just on-screen interactions.

Fortunately, there are plenty of other UX research tools to choose from, each with their own different price points and suite of specialized features, and research methods.

Here’s our list of the 11 top Hotjar alternatives to gather in-depth UX research and user behavior analysis.

Why choose a Hotjar alternative?

Before we get into the nitty-gritty of Hotjar alternatives, let’s take a look at Hotjar and exactly what it does (and doesn’t) bring to the UX research table.

Hotjar’s platform primarily focuses on boosting your digital product’s conversion rates. It also sports an intuitive, easy-to-use interface.

However, Hotjar isn’t the best option for many UX research teams for several reasons. Here’s what you need to look out for when considering Hotjar alternatives.

  • Offers a complete suite of UX research methods
  • Provides more in-depth data reports with ranges
  • Has a less expensive and more straightforward pricing plan
  • Offers form analytics and conversion funnels

Let’s take a look at the specifics.

Offers a complete suite of UX research methods

Hotjar features primarily focus on how users interact with your website rather than gaining in-depth insights that can explain why they interact that way. As a strictly-quantitative data tool, Hotjar only gives you half the answers. While you can run user surveys with Hotjar, the tool lacks many other research methods—such as card sorting, tree testing, user interviews, and prototype testing.

An alternative tool with comprehensive set of research methods will provide your UX team with in-depth quantitative and qualitative data to not only identify problems, but learn how to address them.

Provides more in-depth data reports

Hotjar data reports can be useful, depending on your needs, but users complain at their limited customization and flexibility. They don’t segment data ranges or identify trends by day or month, and there’s no way to gather follow-up data or dig deeper into the insights. You’ll get trends on how your product is performing, but the lack of detailed segmentation makes it difficult to pinpoint why your digital product is having these results. If you want these crucial insights, opt for a tool that offers custom reports, collaboration with team members, and the ability to conduct further research on key insights.

Has a less expensive and more straightforward pricing plan

When choosing Hotjar, you’ll sign up for a plan that gives you a finite amount of daily user sessions. If you exhaust your daily sessions without gaining valuable insights, you’ll need to wait until the following day before you can continue your UX research project. There’s also different pricing depending on whether you want the Observe or Ask features, or a combination.

Choosing a better-value SaaS tool with a more straightforward pricing plan that can scale alongside your research can make all the difference between getting insights when you need them, and having to hit pause.

Offers form analytics and conversion funnels

Hotjar no longer offers the popular features of form analytics and conversion funnels. These features help you gain a clearer picture of how users interact with forms on your website and pinpoint where they tend to drop off. To combat this gap, you’ll need to add an additional tool to your tech stack that offers these features—or swap to a tool that can provide the same insights with alternative research methods.

11 Best Hotjar alternatives

After scouring review sites and UX forums, we’ve put together a list of the top 11 Hotjar alternatives for you to choose from. It’s worth noting that your choice might be impacted by which Hotjar’s two main functionalities (surveys and product analytics) you use most.

Some tools on our list offer both features, while others delve more into product analytics alone—so you can pick your alternative based on what you plan to use it for.

The 11 tools we’re looking at are:

  1. Maze
  2. UserTesting
  3. Optimal Workshop
  4. Lyssna
  5. Crazy Egg
  6. FullStory
  7. Mouseflow
  8. Smartlook
  9. Contentsquare
  10. Lucky Orange
  11. VWO

1. Maze

Maze Live Suite - Site Heatmaps

Maze is a comprehensive UX research tool that offers both moderated and unmoderated UX research methods. As a continuous product discovery platform, product teams of all sizes can use its interviews, UX research surveys, heatmaps and usability testing for every step of the design process.


  • Multiple moderated and unmoderated UX research methods: Maze offers remote research solutions for all stages of the product design and development process, including: Card sorting, tree testing, click heatmaps, live website testing, prototype testing, surveys, Interview Studies
  • Maze AI: Let Maze AI highlight critical learnings, automate project naming, and help you craft the perfect bias-free questions
  • Moderated interview studies: Quickly and easily transform your moderated user interviews into actionable insights with AI-powered transcription, summaries, and sentiment analysis
  • Keep track of your participant pool: Use the Reach database to collect, store, and segment participant data for easier participant management
  • Access Maze’s Panel: Access the pre-screened participants Panel to get fast answers on your mazes and gather high-quality insights from your target demographic with extensive filters
  • Get quantitative results fast: Most mazes are completed within three hours, which means testing won’t delay your product development process
  • Gather qualitative insights: Create and launch UX surveys or invite participants to record their video and audio as they go through usability tests to catch the sentiment and thought process of your participants with Clips
  • It’s easy to use: Maze comes with a simple and highly intuitive UX. It’s designed to be used by anyone who does research, from a one-off survey to an expert researcher; empowering and enabling everyone on your team to make decisions based on real user insights—not guesswork
  • Use 50+ pre-built Templates: There’s a free ready-to-go maze for almost every research need. So, your team can use Maze templates for inspiration—or to start getting actionable user insights in a matter of minutes
  • Ample integrations: Maze integrates with all your favorite tools to facilitate user research and streamline your research operations
  • Automated reporting: Track metrics like bounce rates, misclicks, and heatmaps with customized views and filters—then, download or share reports across your favorite tools like Slack, Notion, FigJam, and Miro


Maze doesn’t yet offer the ability to host fully-integrated moderated tests. The current moderated research solutions include Interview Studies to help you gain insight from users faster. Maze also offers Clips, enabling you to get deeper insights into your tester’s pain points, feelings, and processes without the need for additional resources for a facilitator to be present.


Free Starter Organization
$0/month $99/month or $1,188/year Custom
1 study per month
5 seats
Pay-per use panel credits
Up to 7 blocks
1 study per month
5 seats

Everything in Free, plus:
- Unlimited blocks
- Clips
- AI question rephrasing
- Conditional logic
- PRO templates
- CSV export
Custom studies
Custom seats

Everything in Starter, plus:
- Open card sorting
- Tree testing
- Interview Studies
- AI follow-ups & analysis
- Advanced panel targeting criteria
- Dedicated CS Manager & priority support
- Private workspaces (RBAC)
- Custom branding options
- Custom legal terms
- Panel screener (coming soon)

Maze vs. Hotjar

The primary difference between Maze and Hotjar is the scope of research methods each product offers. Maze is a holistic UX research platform offering solutions for full-scale moderated and unmoderated user research. This makes it a great choice for UX teams grappling with anything from idea validation to usability testing.

Hotjar, on the other hand, is more focused on boosting conversion rates, offering features with a far narrower scope. You’ll get heatmaps and recording sessions, but you’ll miss out on essentials every UX researcher should have in their toolkit, such as website testing, prototype testing, card sorting, and more.

The verdict: If you need to perform in-depth UX research with both moderated and unmoderated testing, go with Maze. Its comprehensive set of tools allows you to easily uncover actionable customer insights. Maze also offers intuitive data representation that makes understanding insights simple.

Want deeper insights in less time?

Maze helps you uncover actionable user insights in a fraction of the time. It’s free to get started, and an ideal UX research solution for teams of all sizes.

2. UserTesting

usertesting alternative

UserTesting is a UX research tool that allows users to gain user insights via video feedback. UX teams can use the UserTesting panel to hire testers and delegate tasks to uncover how users interact with their product.


  • A range of qualitative tests, options, and features
  • Automated transcripts, reports, and data visualization for insight analysis
  • Live-video sessions and self-guided recordings


  • Lack of unmoderated research options
  • Can be expensive for smaller teams
  • Some reviews state low quality and incomplete responses by panel participants, due to tool’s reputation as a paid testing tool


UserTesting doesn’t publicly share its prices but users state that they start at $30,000 per seat/year. Here’s what’s included in each package:

Essentials Advanced Ultimate
- Test builder and template gallery
- Demographic filters and participant screener
- Dashboard and metrics
- Transcripts
- Integrations with Slack, Jira, and Trello
Everything in Essentials, plus:
- Test plan and audience management
- Live Conversation
- Interactive path flows and click maps
- Sentiment analysis
- Unlimited workspaces
Everything in Advanced, plus:
- Card sorting and tree testing
- Onboard and manage custom audiences
- Secure prototype testing
- Smart tags
- Approval flow

UserTesting vs. Hotjar

Hotjar primarily provides insights into how users interact with your live pages, while UserTesting enables you to collect direct customer feedback with set tasks.

UserTesting offers a wider range of user research methods than Hotjar, including card sorting and tree testing. However, it does so at a significantly higher price point—one that’s out of range for many businesses.

The verdict: UserTesting is the more well-rounded option, but Hotjar is a better option if heatmaps are an absolute must or you can’t stretch to the $30K cost. However, there are other options on our list that trump both of these tools by providing better value user research solutions.

3. Optimal Workshop

Optimal Workshop is a UX research tool that primarily focuses on information architecture testing to help you gain both qualitative and quantitative insights. The platform can also helps map out website interaction indicators like clicks and mouse paths.


  • Tests allow you to gain insight on clicks, paths taken, and user sentiment behind actions
  • A range of testing methods like card sorting, tree tests, usability testing, first-click testing, and surveys
  • Offers a tester pool


  • Lacks integration with design tools, meaning your tests are limited to static images or text
  • Many users have complained that Optimal Workshop has a lack of screening for panelists, leading to low-quality data when recruited


Free Pro Team Enterprise
- Limited testing tasks/cards for tree testing and card sorting
- 3 Qualitative research sessions
- Online surveys
- First-click testing
- Participant recruitment (up to 10 answers per test)
-$208/month (free for 2 months)
- 1 User
All Free features, plus:
- Unlimited studies, tree testing tasks, card sorting cards, participant responses, and storage
- Branded studies
- Post task questions
-$191 per user/month

Up to 5 users
All Pro features plus:
- Priority support
- Collaborate on studies
- Team usage reporting
- Custom Participant Agreement
Single Sign-On (SSO)
- Multiple team accounts
- Administrator controls
- Custom usage reporting
- Legal assessment

Optimal Workshop vs. Hotjar

While both platforms have features for digital product interaction, Optimal Workshop also offers card sorting and tree testing for analyzing your product’s information architecture.

With click density grids, mouse paths, and heatmaps, Optimal Workshop gives you a more in-depth view of how users are interacting with your product—as well as the option to run other user research methods.

The verdict: If you need in-depth data on your product’s information architecture as well as a complete view of website interactions, Optimal Workshop is the better choice between the two. However, with customers complaining that OW doesn’t adequately screen user testers, consider some of the other tools on our list for quality insights every time.

💡 Already using Optimal Workshop but finding it doesn’t meet all your needs? Consider these eight Optimal Workshop alternatives for your UX research.

4. Lyssna

lyssna hotjar alternatives

Lyssna, formerly known as UsabilityHub, is a UX research platform that supports teams with moderated and unmoderated user testing. Lyssna also provides research participant recruitment for an additional cost.


  • Access to a number of unmoderated testing methods, including first-click tests, five-second tests, and prototype tests
  • Research panel (premium feature) with over 35 demographic targeting filters
  • A low-cost per answer, making Lyssna a decent option for sporadic testing


  • Can be confusing to budget for, as there’s fees for monthly subscriptions and each participant panel
  • There’s a risk of running out of budget if your first insights aren’t useful or research goes longer than expected
  • Doesn’t offer access to screen recordings after users complete tests


Free Basic Pro Enterprise
- 3 Seats included
- Unlimited tests, surveys, and interview studies
- Max 15 answers per link
-Length per test: 2 mins max
- Live chat support
- Panel access
- 3 Seats included, 10 seats max
-All Free features, plus:
- Unlimited responses
- Length per test: 5 mins max
- CSV export
- Variation sets for running the same test on design iterations
- Remove Lyssna branding
- 5 Seats included, 15 seats max
All Basic features, plus:
- Conditional logic
- Hidden fields
- Auto set recruitment limits
- Custom branding
- Team management
-All Pro features, plus:
- Custom password policy
- Security audits
- Priority support
- Custom terms

Lyssna vs. Hotjar

Lyssna offers a wider range of unmoderated tests for uncovering user insights than Hotjar, however it is more expensive.

Hotjar does have certain interaction features that Lyssna misses, including interaction recordings and heat maps. This makes it a better option if you are looking for these specific features, or value improving your conversion rates above all else.

The verdict: If you want to conduct quick, unmoderated user testing, go with Lyssna. Its navigation, first clicks, and five-second testing make it easier to get insights. If you need insight on how users are spending time on your website, then go with Hotjar.

5. Crazy Egg

crazyegg hotjar alternatives

Crazy Egg is a product analysis tool that allows you to conduct A/B testing, get user heatmaps, and access user recordings on your website. It also offers research functionalities like surveys and ad-traffic analysis.


  • Intuitive A/B testing feature
  • Scrollmaps to help you understand how far users travel on your website, app, or product
  • Overlays to help you understand what users are clicking on your website or product


  • No option for monthly subscriptions, all plans are billed annually
  • According to some users, the platform may be less intuitive and not the easiest to use


Standard Plus Enterprise
-Unlimited surveys & unlimited responses
-Unlimited websites and webpages
-Unlimited A/B tests
-75,000 tracked pageviews/month
-50 Snapshots
-500 Recordings /month
-1 Year recording storage
-Everything in Standard, plus:
-Priority support
-150,000 Tracked pageviews/month
-75 Snapshots
-1000 Recordings /month
-2 Years recording storage
-Everything in Plus, plus:
-500,000 Tracked pageviews/month
-100 Snapshots
-5000 Recordings/month
-2 Years recording storage

Crazy Egg vs. Hotjar

Crazy Egg provides similar product analysis features to Hotjar, as well as a number of additional solutions—such as A/B testing, error tracking, and traffic analysis. Given that Hotjar separates pricing by functionality, Crazy Egg is a more affordable option overall.

Neither solution provides a complete suite of user research methods, meaning you’ll need to consider the other options on our list for qualitative research and mixed methods like card sorting, tree testing, and usability testing.

The verdict: If you prioritize a tool with A/B testing and in-depth interaction features, Crazy Egg is a good option. You’ll have access to similar heatmaps and recorded sessions, with the addition of analyzing site traffic. For a comprehensive suite of user research methods, some of the other tools on our list are a better option.

6. FullStory

fullstory hotjar alternatives

FullStory focuses on digital experience intelligence with a wide range of advanced tools for measuring digital product interaction. Made for UX teams operating at enterprise level, FullStory also provides extensive data analysis filters, including segmentation and funnel analytics.


  • Wide range of in-depth tools for product analysis
  • Advanced filters and segmentation for detailed data analysis
  • Easily integrated with other UX research and design tools


  • Some reviewers have noted that many of FullStory features have a steep learning curve
  • Compared to Hotjar, pricing can be out of reach for smaller budgets that don’t qualify for Startup pricing, and confusing if you need to alter your plan for evolving needs


FullStory doesn’t share any of its pricing online, so you’ll have to get in touch for a quote. Their plans are as follows:

Business Advanced Enterprise
-Starts with 14 day free trial
-Tagless web auto capture
-Mobile analytics
-Session replay tools
-Core product analytics
-Everything in Business, plus:
-Timely segment alerts
-Automated user journey mapping
-Conversion analysis
-Retention analysis
-Data export
-Everything in Advanced, plus:
-Role-based permissions
-Single sign-on
-Multi-org management
-Premium support

FullStory vs. Hotjar

FullStory offers more product analytics and session insights than Hotjar, but seemingly at significantly higher price point. It’s a decent option for teams with large budgets, but out of reach for teams with smaller budgets, used to Hotjar’s pricing.

However, FullStory does lack the survey and interview capabilities offered by Hotjar. If those functionalities are crucial for your user research efforts, we suggest looking for a more well-rounded tool from the alternatives we’ve listed.

The verdict: FullStory offers a solid suite of product analytics tools. However, it lacks a number of crucial user research methods that Hotjar, and other tools on our list, do offer. It depends on your research focus (both now and in the future) and your budget.

7. Mouseflow

mouseflow hotjar alternatives

Mouseflow is a product analysis tool that measures key elements of engagement on your website with features like session replays, heatmaps, and conversion funnels. With a wide range of analysis functions, it hones in on reasons why your website or product won’t convert or is struggling to retain users.


  • Extensive features like session replays to better understand user interactions
  • Varied pricing plan for various types of UX research teams
  • Intuitive and user-friendly interface


  • Live heatmaps only work for the desktop version
  • Limited free plan
  • No live session or co-browsing features


Free Starter Growth Business Pro Enterprise
-500 recordings per month
-1 website
-1 month of storage
-Unlimited page views
-5,000 recordings per month
-1 website
-3 months of storage
-Unlimited page views
-15,000 recordings per month
-3 websites
-6 months of storage
-Unlimited page views
-50,000 recordings per month
-5 websites
-12 months of storage
-Unlimited page views
-150,00 recordings per month
-10 websites
-12 months of storage
-Unlimited page views
Custom pricing
-200,000+ recordings per month
-10+ websites
-12 months of storage
-Unlimited page views

Mouseflow vs. Hotjar

Both Mouseflow and Hotjar are similar in their core features, letting you assess user interactions through heatmaps and session recordings. However, Mouseflow has the additional benefit of conversion funnels and form analysis.

It’s also more suitable for a wide range of UX teams with various pricing plans, ranging from a starter option to the enterprise level.

The verdict: Mouseflow is the clear winner when it comes to measuring the way in which users interact with your product. It offers a selection of product analytics capabilities, but still lacks some of the user research methods you might need to understand the ‘why’ behind user frustration and drop-offs.

8. Smartlook

smartlook hotjar alternatives

Smartlook is a product analysis tool that offers all the features you need to get a solid understanding of how users interact with your website. It generates heatmaps, facilitates user action and event tracking, analyzes user paths, and more for desktop and mobile sessions.


  • Intuitive interface so you can get started quickly
  • Crash reports enable you to play session recordings from site crashes
  • Get insights from desktop and mobile users


  • Limited data storage of between one and three months
  • Reviewers have noted that the software has frequent glitched, with slow fixes


Free Pro Enterprise
-3,000 monthly sessions
-Basic product analytics
-Historical data in heatmaps
-Supports both web and mobile apps
-One-month data retention
- Integration with Slack
-Everything in Free, plus:
- 5,000 Monthly sessions
-Advanced product analytics capabilities
-Daily anomaly reporting
- Exports to CSV
-All premium integrations
-DevTools and product analytics add-ons
-Custom price
-Everything in Pro, plus:
-Tailored to your needs
- Unlimited users and projects add-on
-Single Sign-On / SAML
-Data Export — REST API
-Dedicated customer success resources
-Custom agreements

Smartlook vs. Hotjar

Both Smartlook and Hotjar offer session recordings and heatmaps for user interaction visualization. While Hotjar also offers surveys, Smartlook allows for product analytics across desktop and mobile.

Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171 per month. When using Smartlook, this functionality is available in all plans.

The verdict: Smartlook comes out on top, with broadly the same features at a lower pricepoint, and the option to conduct advanced product analysis on different devices.

9. Contentsquare

contentsquare hotjar alternatives

ContentSquare is a UX research tool that provides product analytics including heatmaps, session replays, and customer journey analysis. It also provides other functionalities, such as retention analytics, speed analysis, and impact quantification.


  • Easy to set up and get started
  • Insightful metrics, like an attractiveness metric that provides the click rate in combination with the exposure rate


  • Lack of transparent pricing
  • Only product analytics, no further user research solutions


ContentSquare list neither their prices nor plan details online, so you’ll need to contact their sales team for a demo in order to get a quote and learn what’s included.

ContentSquare vs. Hotjar

When considering the range of features, ContentSquare has a clear advantage. It provides all the same tools Hotjar does, with the addition of advanced analytics.

However, Hotjar is more transparent with pricing and also offers surveys for in-depth user insights.

The verdict: If you’re part of an enterprise UX team with budget to spare, Contentsquare could be a good option for more advanced product analytics features. However, Hotjar is good for smaller teams who need product analytics and more user research methods. For a complete suite of user research tools, consider other options on our list.

10. Lucky Orange

lucky orange hotjar alternatives

Lucky Orange is a digital experience analytics platform that focuses on how teams can improve conversion rates and overall customer experience. Its suite of features is what you’d expect from this type of tool, including heatmap tools and session recordings. However, Lucky Orange also has some extensive data analysis features.


  • Accessible pricing for smaller teams
  • Easy to use from outset
  • Visitor profiles enable you to view a single user’s experience on your site over time


  • Data is only stored for a maximum of 60 days, with extended storage options coming at an additional cost
  • Limited integration options


Free Build Grow Expand Scale Enterprise
- 100 sessions/month
- 30 day data storage
-5,000 sessions/
-60 day data storage
-15,000 sessions/month
-60 day data storage
-45,000 sessions/month
-60 day data storage
-300,000 sessions/month
-60 day data storage
-Custom pricing
-Dedicated support and prioritized feature requests

Lucky Orange vs. Hotjar

Lucky Orange and Hotjar have many overlapping features, like session recordings and heatmaps. It’s the analytics tools, like conversion funnel analysis, that give Lucky Orange the upper hand as a more complete tool.

In terms of pricing, Lucky Orange also brings more variety to the table. It offers all features in every pricing plan, meaning small businesses with smaller budgets are still able to access the complete suite of product analytics tools.

The verdict: Lucky Orange triumphs because of its value for money. You’re getting many of the features offered by Hotjar, plus others for a similar cost. However, if you’re looking for a comprehensive research tool, you’ll need to look elsewhere.

11. VWO

vwo hotjar alternatives

VWO is a conversion rate optimization (CRO) platform with a unique set of options for improving conversions. Beyond heatmaps and session recordings, VWO sports A/B testing, URL testing, and multivariate testing.


  • Intuitive and easy-to-use A/B testing and multivariate tests
  • Tests can be scheduled for the future
  • Deploy the successful version in a couple of clicks


  • Different pricing plans for different products can get confusing
  • You may need to pay for additional features even after buying the plan
  • Not a complete research tool


VWO pricing varies depending on what product you need. This is the pricing for the Web Testing product, but you’ll need to head to the pricing page for details on other plans, including mobile and server side plans.

Starter Growth Pro Enterprise
-A/B testing
-Split URL testing
-Mobile website testing
-Unlimited concurrent experiments
-Limited variations
-Limited goals/ metrics
-Visual editor
-Code editor
-Add/edit Elements
-Multi-page campaigns
-Multi arm bandit
-URL & device targeting
-Preview variations
-Traffic allocation
-Email support
-US and EU data center available
-Everything in Starter, plus:
-Unlimited variations
-Unlimited goals/metrics
-OS targeting
-User type targeting
-Traffic source targeting
-Elements library
-Limited version history
-Download summary report
-Share report
-Create sub-accounts
-Add-ons available
-Chat support
-Everything in Growth, plus:
-Multivariate testing
-Multi-browser QA
-Multi-device campaigns
-Cross-domain campaigns
-Geo & cookie targeting
-Query & UTM parameter targeting
-Browser & screen resolution targeting
-Attributes list targeting
-Geo report filter
-Device & OS report filter
-Traffic source report filter
-Unlimited campaign version
-Apply & save conditional filters
-Campaign scheduling
-Phone support
-Everything in Pro, plus:
-Personalized text
-Widget library
-Widget triggers
-Campaign activation triggers
-Mutually exclusive groups
-Self hosting
-Behavioral targeting
-IP targeting
-Download detailed report
-Single sign on (SSO)
-API access
-Dedicated account manager
-Onboarding and training

VWO vs. Hotjar

VWO offers all the tools that Hotjar does, with the addition of various testing methods and some deployment options. This makes it a more well-rounded option.

However, pricing puts VWO out-of-budget for teams with smaller budgets. It can also get pretty confusing, with different pricing plans for different functionalities.

The verdict: If you’re looking for a tool that does more than just make heatmaps and record sessions, then VWO is the better of the two. With its A/B testing and URL tests, VWO is better primed for bulking up those conversion rates. However, Hotjar, or many of our other options, could be a more affordable option.

How to choose an alternative to Hotjar

Finding the right tools for your needs and budget can get confusing. Here are some tips to help you make your decision:

  • Revise your objectives: Consider what kind of insights will get the job done, along with the tools, features, and integrations that match
  • Find a scalable tool: You may not need a wide variety of features right now, but you will in the future—find a tool that can scale with your needs, both in terms of functionality and support.
  • Check in with other users: A tool may look amazing online, but reading reviews by other users will give you a clearer picture of what to expect
  • Usability is crucial: A smooth interface, gentle learning curve, and easy-to-use features make a huge difference when getting to grips with a new tool

Keeping these considerations in mind will help you find the perfect UX research tool—one that’s aligned with your long-term goals and makes research projects a breeze.

Which is the best alternative to Hotjar?

Tool Type of tests Price G2 Ratings
Maze Moderated
Free plan, with paid plans starting from $99/month 4.5/5
UserTesting Moderated
Custom price 4.5/5
Optimal Workshop Moderated
Free plan with paid plan starting at $208/month 4.5/5
Lyssna Unmoderated
Free plan, with paid plans starting from $75/month 4.5/5
Crazy Egg Moderated
Standard plan starting at $49 monthly but billed annually 4.2/5
FullStory Unmoderated
Custom price 4.5/5
Mouseflow Moderated
Free plan with Starter plan starting at $31/ month 4.6/5
Smartlook Moderated
Free monthly plan, with first Pro plan starting at €55/month 4.6/5
Contentsquare Moderated
Custom pricing 4.7/5
Lucky Orange
Free plan with first Build plan starting at $32/month (but pad annually) 4.7/5
VWO Moderated
Free plan with first Growth plan at $219/month 4.3/5

While conversion rates are a crucial factor for your digital product, they by no means provide the full story when it comes to user experience. You need a tool that can dive deeper into the why behind user interactions, to unveil their experience.

Maze helps you shed light on your user's perspectives with comprehensive moderated and unmoderated research methods. With in-depth surveys and interviews, you can uncover underlying themes and trends for any phase of the design process, whether its prototype testing, idea validation, or usability testing.

Want deeper insights in less time?

Maze helps you uncover actionable user insights in a fraction of the time. It’s free to get started, and an ideal UX research solution for teams of all sizes.

Frequently asked questions about Hotjar alternatives

What is a Hotjar equivalent?

Some notable Hotjar equivalents include Mouseflow, Crazy Egg, and VMO. All three of these platforms offer similar features for product analysis, including heatmaps, click tests and session recordings.

What’s the difference between Hotjar and Mouseflow?

While both platforms offer similar features like heatmaps and screen recordings, Mouseflow allows you to record all your site’s visitors or only a designated percentage. With form analytics and conversion funnels, Mouseflow also allows for better data representation.

What’s the best Hotjar alternative?

The best Hotjar alternative for your digital product will depend on your UX research goals. Maze is a great alternative for moderated and unmoderated user testing methods, like surveys, interviews, and usability testing. Lucky Orange offers many of the product analytics features Hotjar offers, with the added advantage of conversion funnels and form analytics.