How to become an insight-led organization in the age of AI

July 16, 2025 at 08:00 AM PDT

Building on the latest refresh of our Research Maturity Model, this session explores what it means to be an insight-led organization today. We’ll look at how teams at any stage of research maturity can grow their practice, work more collaboratively, and embed insights into everyday decision-making. You’ll also learn how AI is helping teams move faster, share findings more broadly, and support the human elements that make research meaningful.

What We’ll Cover:

  • Insight-led organizations in 2025
    What it means to embed research across strategy, culture, and decision-making, and how that drives better business outcomes.
  • Growing research practices at any stage
    Practical ways teams can mature their approach, whether starting from scratch or scaling organization-wide.
  • The role of AI in accelerating insights
    How AI enables faster and broader research, while still relying on human interpretation and empathy.
  • Empowering researchers to lead impactfully
    How researchers can influence culture, build strong practices, and connect their work to outcomes.

Join us to explore how stronger research practices can drive better decisions, greater impact, and a more insight-led organization.

Speakers

Sam Kirschstein

Sam Kirschstein

Principal Product & UX Design Consultant @ Kirschstein Creative

Pierce Brantley

Pierce Brantley

Senior Product Manager, Author, Speaker, and Advisor @ London Stock Exchange Group

Host

Noel Gee

Noel Gee

Senior Research Partner @ Maze

Register to watch on demand