How to become an insight-led organization in the age of AI
July 16, 2025 at 08:00 AM PDT
In 2025 and beyond, the most effective companies don’t just conduct research—they learn from it, across teams and at speed. With AI making it easier to uncover patterns and streamline workflows, turning insights into action is more achievable than ever, especially when paired with human empathy and expertise.
Building on the latest refresh of our Research Maturity Model, this session explores what it means to be an insight-led organization today. We’ll look at how teams at any stage of research maturity can grow their practice, work more collaboratively, and embed insights into everyday decision-making. You’ll also learn how AI is helping teams move faster, share findings more broadly, and support the human elements that make research meaningful.
What We’ll Cover:
- Insight-led organizations in 2025
What it means to embed research across strategy, culture, and decision-making, and how that drives better business outcomes. - Growing research practices at any stage
Practical ways teams can mature their approach, whether starting from scratch or scaling organization-wide. - The role of AI in accelerating insights
How AI enables faster and broader research, while still relying on human interpretation and empathy. - Empowering researchers to lead impactfully
How researchers can influence culture, build strong practices, and connect their work to outcomes.
Join us to explore how stronger research practices can drive better decisions, greater impact, and a more insight-led organization.
Speakers
Sam Kirschstein
Principal Product & UX Design Consultant @ Kirschstein Creative
Pierce Brantley
Senior Product Manager, Author, Speaker, and Advisor @ London Stock Exchange Group
Host
Jane Davis
Senior Product Manager @ Maze