Storytelling That Sparks Change: Framing Research for Business Impact

Ever feel like your findings landed with a thud? Or worse, a 👍? You share the deck, people nod, and then the roadmap marches on exactly as planned. 

The problem isn’t the rigor of the research, it’s putting it into context of what stakeholders care about like churn, growth, market share, revenue risk–making the business a business. Themes like “users struggled with onboarding” or “the dashboard feels confusing” don’t sound urgent enough to change a roadmap. To leadership, they read more like background context instead of levers for a decision. 

This webinar is about engaging stakeholders to better understand business context and rewriting insights so they carry the weight. We’ll talk about how to frame insights as risks or opportunities tied directly to outcomes leaders already care about and how to tell a story that gets stakeholders to lean in rather than zone out.

We’ll cover:

If you’re tired of being the person who delivers decks that sometimes get brushed aside, this session is for you. You’ll leave with practical rewrites, sharper framing, and a way to make your findings impossible to ignore.