Why your UX research isn’t driving decisions (and how to fix it)
User insights are the last real differentiator in an AI-powered world. But insights that go unheard have zero ROI.
As AI accelerates how products are built and decisions are made, the risk of building the wrong thing, faster, has never been higher. Research is no longer a nice-to-have; it’s essential for grounding decisions in human reality.
In this live webinar, Matthieu Dixte, Senior Product Researcher at Maze, will show you how to shift from reporting research to driving strategy.
You’ll learn to frame findings for impact, tailor your message to different stakeholders, and structure insights so leadership listens and acts.
What you’ll learn:
- From Insight to impact: Structure and present research in ways that lead to real decisions, not just documentation.
- Speak stakeholder language: Communicate your findings in terms that resonate with product, design, and leadership teams.
- Build lasting influence: Engage stakeholders before, during, and after research to maximize relevance and reach.
- Use AI to scale your insight delivery: Learn how AI can help adapt your research into the right formats for the right audiences, without losing nuance.
Speakers
Matthieu Dixte
Senior Product Researcher @ Maze
Host
Sofija Rajkovic
Community Manager @ Uxcel