AI Moderator is built for anyone who wants to uncover user insights and scale them across their organization — from junior and senior researchers to designers, PMs, and beyond. By making trust and rigor the default for running interviews, Maze’s AI Moderator empowers teams to reach more users, overcome resource constraints, and make better product decisions faster.

AI-moderated interviews in Maze are best for early-stage, generative research at scale, like market research, problem discovery, or validating if a problem is worth solving. By automating the interview process, AI Moderator makes it possible to reach more people, uncover broader patterns, and fuel decision-making with insights that would be difficult to capture otherwise.

Recruiting participants for AI-moderated interviews follows many of the same principles as traditional research—you still need to define your target audience, create screening questions, and ensure participants represent real users of your product.

With Maze, you can recruit participants through multiple flexible options:

* Use a shareable link or In-Product Prompts to invite your own users

* Access the Maze Panel, a marketplace of vetted research participants

* Invite previous research participants stored in your Maze Reach database

You’re in full control! You define what you want to learn, set your interview goals, and customize your discussion guide. Maze’s AI moderator probes further with follow-up questions, rephrases if needed, and refocuses when conversations drift, all driven by your original context and intent.

Maze partners with trusted AI providers to power our features. Our AI providers do not use Maze customers’ data sent through the API (like your results, Clips recordings, or other types of data) to train their models or improve their services. Read more about Maze’s AI models and your privacy here. You can find additional information about our security measures here.

Maze's AI moderator is available as an add-on with our Enterprise plans. Please see our pricing page for more information.

AI moderator currently supports up to five JPEG and PNG image files per study, with a maximum file size of 10 megabytes.

Maze’s AI moderator is designed to handle this the way a skilled researcher would. It acknowledges what the participant shares without reinforcing it, then steers the conversation back to your research goals. Every conversation stays anchored to your objectives, so off-topic responses don’t derail the study or affect the quality of your findings.

Research-grade AI is built to support high-quality research, not just fluent conversations. It’s designed to avoid leading questions, minimize bias, and stay grounded in what participants actually say. In Maze, every conversation is tied back to your research goals and evaluated against 25 quality metrics to help keep insights consistent and reliable.