Card Sorting

Organize information as your users would

Uncover your users' mental models in no time with our custom, automated analytics and define better naming, navigation, and information architecture (IA).

See how users categorize information

Test assumptions with Open or Closed card sorting tasks to see how your users group information. Helping you avoid unnecessary reworks and making UX your competitive edge.

An experience so good, users will want to show their hand

Our intuitive drag-and-drop card sorting tasks create a seamless experience for your users. Create your own instructions, tailor task settings, and add images or descriptions for richer research experiences.

Simple visuals for complex findings

With Maze, your results turn into visual analytics instantly—showcased as agreement rates, a similarity matrix, and an agreement matrix to speed up your time to insight.

Card sorting perfectly paired with digestible data

Agreement Rate

Discover the percentage of users who placed a card in a certain category.

Auto-grouping

Save time manually piecing data together. Maze automatically merges categories with the same name.

Agreement Matrix

Visualize trends as this matrix clusters cards under each category based on their highest agreement rates.

Similarity Matrix

Evaluate the relationship between card pairings with this visualization.

Transform user categorizations into data-packed reports

Share your key learnings with our laser-focused card sorting slide in a ready-made report. Automatically collate categories with high agreement rates, popular cards, one-offs, and leave room for your matrix visualizations.

Check your cards

In poker, you should keep your cards close to your chest. In product, keep them close to your users to make the right decisions:

Run closed card sorting

Create better user experiences by running a closed card sorting test. Check your website categorizations, integrate outliers, and shape design decisions more effectively with help from your best resource—your users.

See this template

Improve site navigation

Discover how your audience naturally groups parts of your site using this website navigation template. Collect valuable feedback to help improve your website's information architecture (IA) in a way that is intuitive to your users, and supports your organization’s business goals.

See this template

Define digital taxonomies

Card sorts are great to help inform the nomenclature of different groups. Use this template to better understand the mental models of how your users group information.

See this template

Need some help getting started? Let’s sort that out:

Guide

Card Sorting: How to Uncover Mental Models & Inform UX Decisions

Maze Help Center

Maze Help Center: Card Sorting

User Research

How to choose a user research platform for your team

Sort user feedback into future product decisions

Discover Maze's intuitive, automated, and insights-rich card sorting.