Build your database of research participants
Send targeted product research campaigns to your very own tailored participant database with Reach. Like a CRM - just for product research.
Bring your own lists
Pull in people from your own product toolstack. From CRMs to product analytics tools, simply upload a .csv with an email property to start building your Reach database.
Need segments? No problem.
Filter your database by properties or Reach data unique to your needs and save them as segments to send studies to. Segments are dynamic too, pulling in any participants who match your criteria automatically.
Make over your research workflow
Consolidating tools just got simpler. Send mazes as targeted email campaigns to your Reach segments—personalized with your own tone of voice, email domain, and signature. All measured and packaged nicely to track engagement, of course.
Outperform the market average response rate by 4x
Reach enriches each participant’s profile with insights that help you discover your most engaged people. With metrics like response rate and time taken to respond, you can customize responsive Segments that collect more valuable insights.
Discover metrics that help you build better relationships, not break them down
Make over-communicating to the same participants a thing of the past and track the number of campaigns they’ve received.
Reach calculates how many research campaigns a participant engages in, so you can better filter your database for responsive participants.
Get the whole picture and discover which research your individual participants take part in, with recent maze activity and total completed.
Manage participant email preferences for more focused research. See subscribes and unsubscribes, along with last contacted dates.
Launching the study on Maze was extremely fast and easy. We sent it through Maze's panel and gathered around 300 valid user responses in less than 48 hours.
Janet Taylor
Senior Director, Product Design & Research
Frequently asked questions
How many participants can I store and message using Reach?
How many participants can I store and message using Reach?
You can store up to 2,000 participants in your Reach database on the Team plan, or up to 1,000,000 on the Organization plan. For each campaign, you can message up to 1,000 participants at once, and import up to 20,000 contacts in a single CSV file on Organization plans.
Can I import participants directly from other tools?
Can I import participants directly from other tools?
You can import participants into Reach by uploading a CSV export from tools like Google Sheets, Excel, Mailchimp, Notion, HubSpot, or other CRMs. Just map the fields in your CSV to Reach properties, and build your targeted database in minutes for your next research campaign.
Can I save user segments or audiences?
Can I save user segments or audiences?
Maze does not offer saved audiences as a standalone feature, although you can access 'Recently Used' filtering that surfaces the 5 most recent filters used in panel orders. Your own users can be organized in Reach using tags and filters, which makes it easy to target specific groups for future studies. Participants hired through the Maze Panel are not saved to your Reach database and cannot be reused as a segment, since panel recruitment is session-based and managed per order.
Better product insights are within Reach
