Make user research the foundation of your organization's success

Make user research the foundation of your organization's success

Dive into insightful interviews with UX leaders as they discuss the evolving role of user research and the opportunities that lie ahead.

A playbook written by UX leaders, for UX leaders

A playbook written by UX leaders, for UX leaders

The role of user research has come a long way over the years. Once mostly focused on executing research projects, UX research teams now play a critical role in championing customer-centricity throughout the product lifecycle and across the organization.

To understand this transformation, we spoke to UX research leaders about the latest research trends, challenges and opportunities—and what leaders and their organizations should focus on to thrive in the years ahead.

Get their thoughts on the future of user research, gain valuable insights that will empower you to lead your team through change, and position user research at the center of your business strategy.

What's inside

Trends and trajectories

Trends and trajectories

Explore the key shifts shaping the user research industry and how stakeholder expectations have changed over time.

Focus areas for UX leaders

Focus areas for UX leaders

Discover best practices to embrace the role of user research and elevate the practice to a cornerstone of organizational success.

Expert interviews

Expert interviews

Gain fresh perspectives from UX leaders at Yet Another Studio, Miro, UXReactor, OysterHR, Spotify, and ex-Capital One.

About Maze

About Maze

Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product development.

Maximize the value of your research practices

Discover how to embrace the evolving role of user research with expert advice.