Collection
What is UX design? Skills, tools, and advice
UX Research Glossary / Design Comparison
Design Comparison
Share
Design comparison is the process of evaluating multiple design options to see which one better meets defined goals, like usability, user satisfaction, task success, or conversion rates. It helps teams make informed, evidence-based decisions about which design performs best for users and aligns with business objectives.
While A/B testing and design comparison are both used to evaluate which design works better, they’re not the same.
- A/B testing is a specific, quantitative method typically used to test live versions of a design with real users. It measures performance based on metrics like click-through or conversion rates.
- Design comparison is a broad practice that can happen at any stage of the design process. It can include usability testing, first-click testing, card sorting, heuristic evaluation, preference testing, and qualitative interviews—in addition to A/B testing.
