
User Research
Test before you invest: Proven market validation strategies to guarantee product-market fit
UX Research Glossary / Market Research
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Market research is the process of gathering insights about potential customers, competitors, and the market to guide product decisions. In product development, market research helps teams understand what people want, how they buy, and what gaps exist in the market. The goal is to check if there’s a real demand for a product and figure out the best way to position, price, and promote it.