How Maze makes enterprise UX research safe, scalable, and secure

Enterprise teams need to be sure of three things when deciding on a UX research tool.

These points aren’t nice-to-haves for an enterprise seeking to run UX research successfully and securely—they’re non-negotiable needs.

Enterprises like yours can’t waste time and budget on a UX research tool that doesn’t guarantee scalability, data security, and governance capabilities. You need a tool that offers:

Maze is that tool. Let’s explore exactly why Maze is the right choice for enterprise UX research and how we made it so.

Enterprise needs vary from those of smaller organizations. You know that, and we know that; and it’s why we built Maze with enterprise teams in mind. So, let’s revisit some of those must-tick boxes.

Can this solution meet our research needs—both now and in the future?

Maze facilitates research democratization at scale for cross-functional teams. User insights aren’t just for researchers; they’re also for designers, developers, stakeholders, decision makers—ultimately, anyone involved in your business and product development process.

Maze makes it easy for anyone on your team to design and deploy enterprise user research tests, automates the process, integrates with your tools, and provides digestible reports grounded in real user behavior. With comprehensive participant recruitment and management capabilities, AI-supported research methods, and automated reporting, Maze supports your user research operations from start to finish.

Fast, accurate insights for your entire team eliminate expensive delays. Instead of inefficiently working through silos, you can make product iterations faster, all with one tool for maximum cost-effectiveness and ROI.

Does this platform give us full visibility and control across accounts and users?

With Maze, you have full control over your workflows and the data in them. With a range of role-based permissions, owners and decision-makers have 360 visibility over who sees what, who edits what, and who can create and delete what. Together with native integrations, Maze provides you with full, centralized control over your tech stack.

Can this platform protect sensitive data and comply with global regulatory requirements?

Maze’s commitment to security and data privacy leaves nothing up to chance. Our platform infrastructure is hosted on Amazon Web Services (AWS) facilities within virtual private clouds (VPCs) to safeguard against unauthorized network requests. It is encrypted securely and in compliance with multiple security and data privacy laws (more on that below).

So, they were the short answers. Now onto the details.

Enterprises need a UX research platform that scales with teams, products, and markets without complicating workflows. You should be able to create as many tests as you need, as fast as possible, across all relevant teams in your organization.

Maze supports friction-free scaling by providing enterprises with a comprehensive suite of UX research tools, including both moderated and unmoderated testing, AI-powered features for quicker product development cycles, and cross-team collaboration features.

Maze is an all-in-one UX research platform, meaning you won’t need to stitch together disparate tools for recruiting, conducting tests, analyzing results, and reporting on findings. It’s one tool for all your moderated and unmoderated UX research needs.

Maze equips enterprise teams with everything they need to validate ideas, optimize experiences, and scale insight generation across global markets. Run remote studies across every stage of design and development with the following methods:

Together, these methods give your enterprise a unified, scalable research toolbox. They allow you to uncover insights faster, reduce development risk, and maintain consistency across your products.

For enterprises, reliable participant sourcing is the foundation of credible research. Maze streamlines this process with two powerful systems—Reach for building your own participant database and Panel for instant, on-demand recruiting:

By combining owned databases with on-demand recruiting, Maze ensures your enterprise can access high-quality, compliant participants at any scale.

An enterprise-worthy UX research tool doesn’t just spearhead your UX research today, but tomorrow, too. With 58% of product teams already using AI for improved team efficiency, it’s an essential consideration for enterprise teams looking for a user research solution.

At Maze, we’re innovating and implementing a variety of AI-powered, forward-focused tools:

With Maze AI, enterprises can scale research efficiently, eliminate bottlenecks, and generate insights faster—all while grounding decisions in real user behavior.

With a host of collaboration features and functionalities, Maze democratizes research, breaking through silos and putting your entire product team on the fast track to user insights.

Our cross-team collaboration features include:

Maze brings your entire team into one governed workspace, ensuring research scales without friction and ultimately empowers your enterprise to maintain speed, consistency, and visibility across even the most complex global operations.

Centralized and strong governance ensures that your enterprise can account for every piece of research data and handle it securely, consistently, and in compliance with internal and external regulations. Poor governance can lead to data fragmentation, compliance risks, and poor data control.

Maze makes governance simple by providing centralized control over permissions, user roles, and integrations, ensuring only authorized individuals from your enterprise can access, edit, or share research.

Maze makes management easy by assigning roles based on team member responsibilities. Choose from multiple roles:

Maze’s flexible role permissions help you maintain tight governance and compliance while facilitating seamless collaboration across internal teams, agencies, and other external partners.

We’ve built Maze to seamlessly integrate with even the most extensive, enterprise-grade tech stacks, including design, productivity, and everything in between. These are all native integrations, meaning you don’t need an API or a third-party tool just to stitch your tech stack together. Native integrations also give you full data visibility and governance, ensuring it never leaves your monitored systems or workflows.

With enterprise-grade integrations, organizations can seamlessly integrate Maze into their tech stack, simplifying adoption while maintaining full governance over data flows.

Your enterprise can’t afford to compromise on data security and compliance. Security gaps and non-compliance with legal regulations leave your organization vulnerable to everything from a damaged reputation to multi-million-dollar fines.

At the heart of Maze’s functionalities is our commitment to security and compliance, safeguarding your company’s and users’ most valuable assets—data, and ultimately, trust. As an enterprise, you’re likely managing massive amounts of data. Maze keeps that data safe through a host of enterprise-level security measures and rigorous compliance with global standards like SOC 2 Type II, GDPR, and ISO 27001.

Maze security and compliance protect both your organization and the customers that trust you with their data. Our security standards include:

Maze’s enterprise-level security factors ensure every interaction, from running tests to storing data, meets the highest standards of protection and compliance—meaning your enterprise can run UX research confidently and securely.

Maze follows international security standards and frameworks, and applies best practices specifically designed to protect customer data and system integrity. More specifically:

Above all, these certifications demonstrate Maze’s commitment to compliance and meeting the highest global security standards. Your enterprise can rest assured knowing we’re fully equipped and qualified to safeguard sensitive information at scale.

Now that you know all about the different ways Maze supports enterprise user research, here’s the process for actually implementing it in your organization.

Begin by defining who owns your enterprise’s UX research efforts. Establish clear rules on how you create, share, and manage research studies and projects. This could be an appointed department head, such as Research Ops, Product Ops, or even Design.

The Owner (and later, appointed Admins) will be the only roles who have access to your control panel and Team settings. There, you can modify governance permissions and fully customize UX research settings.

Using the Team Settings options, assign roles and permissions to your desired team members. You can transfer ownership, appoint admins, editors, and collaborators. Here’s an overview of how roles affect governance.

If you want to configure Single Sign-on (SSO) and log in with a single identity provider, you can navigate to 'Team Settings’ → ‘Security’ → ‘SSO’

To optimize your Maze experience, you’ll want to set up some key integrations. Maze offers a variety of native integrations that support enterprise research in different ways. For example:

Empowering your Research, Product, and Design teams is at the heart of any successful Maze implementation. With your permissions, roles, and integrations ready, you can move on to onboarding your team. Start by highlighting Maze’s core use cases, such as qualitative UX research, along with when it can and should be used during their workflows.

Maze’s customer success team is on hand to support your organization’s successful onboarding and adoption—from explaining the ins and outs of the tool to helping you identify organization-specific use cases. Alongside this, Maze’s Help Center offers comprehensive guidance with everything from how-to guidance documents to an AI agent for troubleshooting and onboarding.

Once your team has grasped the basics of using Maze effectively, it’s time to scale usage organization-wide. Define a rollout roadmap that expands adoption from Research Ops to Design, Development, Leadership, Marketing, and Customer Experience.

Establish clear documentation and communication channels so insights flow seamlessly across teams. Encourage each department to integrate Maze into its existing workflows so that user data-led decision-making becomes and stays a shared team practice (and not another silo).

Bpifrance is an enterprise investment bank with approximately 6,000 employees and $2.2 billion in annual revenue. Like many enterprises, it serves a diverse customer base with a wide selection of digital services.

When considering user research platforms, their goals were clear: cut low-value tasks, connect insights across silos, and scale continuous discovery so teams could run research autonomously—without sacrificing governance or speed.

With Maze, they wired a continuous product discovery loop into their enterprise workflow. Bpifrance automated recruiting, rapid testing, and stakeholder-ready reporting plugged into the existing toolchain. The impact included:

Research became a shared, repeatable system rather than a bottleneck. That efficiency translated directly to outcomes: Bpifrance took a new SMB lending product to market 3× faster than previous launches (under two months!).

By standardizing research with Maze, they connected teams, enforced consistent practices, and scaled high-quality research across the enterprise—turning reliable user insights into a notable competitive advantage.

Maze is the ideal solution for enterprise teams ready to put UX research at the center of their product decisions without sacrificing efficiency and security.

From a comprehensive suite of user testing tools to flexible governance workflows and air-tight data security processes, Maze makes it easy for your entire organization to conduct research at scale. Reduce security risk, accelerate time to insights, and ground your data in real user behavior with Maze.