Preference testing: Choosing the design users love

User Research

Feb 4, 2026 • 14 minutes read

Preference testing: Choosing the design users love

Learn how to use preference testing to compare designs, capture why users prefer one option over another, and feed those insights into better design decisions.
Masooma Memon
Sharan Phillora
Louise Glover

Masooma Memon, Sharan Phillora, Louise Glover

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